Nov
14
Many Forces Are Pulling DreamWorks Animation in Diverse Directions
Posted in: UncategorizedA deal with Hasbro could feed DreamWorks’ need for growth and its push into toys and other merchandise while risking its focus and independence.
Nov
14
Advertising: With a Whisper, Pfister Takes a Comedic Jab at Highbrow Faucet Commercials
Posted in: UncategorizedA new ad from Pfister parodies a classic Calvin Klein Obsession commercial to poke fun at campaigns that portray household faucets as luxury goods.
Nov
14
Fox News Interview on Bin Laden Raid Draws Over 3 Million Viewers
Posted in: UncategorizedPart Two of a talk with Robert O’Neill, the ex-Navy Seal who says he personally shot to death Osama bin Laden, is the channel’s most popular documentary.
Nov
14
Warner and Tencent Announce Licensing Deal
Posted in: UncategorizedWarner will grant Tencent, the Chinese Internet company, licenses to use its music through Tencent’s various outlets online.
Nov
13
Ogilvy New York Gets Romantic in First Tiffany’s Spot
Posted in: UncategorizedWay back in February we learned that Ogilvy had signed the iconic (and for once we think that word is justified) retailer Tiffany’s.
The news told us that the agency’s New York and Paris offices would serve as the company’s creative hubs, and today Ogilvy New York launched its first work for the relatively new client.
It’s very animated, very musical, and quite literally blue.
We’ve never seen Times Square or the Rockefeller skating rink so empty, but this is a fantasy…
New Career Opportunities Daily: The best jobs in media.
Nov
13
Meet Tappy, the Telco Mobile-Payment Muppet Taking on Apple Pay
Posted in: Uncategorized
Softcard, the mobile payment company formed by three of the largest national phone carriers, has found rocky going so far. Now it’s plowing in $1.5 million for a national marketing debut to smooth its path.
The company was born in 2010 as Isis mobile wallet, a joint venture among Verizon, AT&T and T-Mobile. But it failed to gain consumer adoption even after going national last year; analysts blamed bad marketing and arguably premature timing.
Then in September, Apple jumped into mobile payments with Apple Pay, simultaneously legitimating the arena and overshadowing all other contenders. On Sept. 3, the Isis mobile wallet changed its name, to avoid evoking the Islamic military group that arose since the venture first formed.
Nov
13
Delicate Papercraft Sculptures
Posted in: UncategorizedWirin Chaowana est une artiste designer basée à Bangkok, en Thaïlande. Spécialisée dans l’art du papier, elle réalise de ses mains de délicates petites sculptures : elle retranscrit un univers fragile et précieux tout en créant des formes complexes. Une compilation de ses travaux est à découvrir dans la suite.
Nov
13
World's Biggest Advertiser P&G Shifts Focus to Sampling
Posted in: Uncategorized
The world’s biggest ad spender is done cutting ad spending for a while, but that won’t mean a windfall for a slowing U.S. TV market. Instead, Procter & Gamble Co. is looking to plow more marketing spending into sampling.
Chairman-CEO A.G. Lafley calls sampling a “point of market entry” (or POME in a new P&G acronym). And speaking at the company’s every-other-year annual investor conference in Cincinnati today, he pointed to such programs as Gillette’s effort to send every U.S. male a new Fusion ProGlide Razor with FlexBall technology on his 18th birthday as an area of increasing marketing focus.
Sampling at hospitals and other places where P&G can reach new mothers has been one key to Pampers overtaking Kimberly-Clark Corp.’s Huggies for market-share leadership in U.S. diapers and training pants in the past year after trailing for two decades, he said.
Nov
13
Sony Seeks Creative Agency for New PlayStation Vue Streaming TV Service
Posted in: Uncategorized
Sony Network Entertainment International and Sony Computer Entertainment are running a pitch for a campaign for PlayStation Vue, its new cloud-based TV service, Ad Age has learned.
Sony said Thursday that PlayStation consoles and tablets will be able to stream programs from approximately 75 networks from companies including including CBS Corp., NBC Universal, Scripps, Viacom and Discovery Communications. Beta versions will be rolling out in New York, Chicago, Philadelphia and Los Angeles in the first quarter of 2015.
According to executives familiar with the matter, creative agencies were approached last month about the product’s launch campaign.
Nov
13
Head of Print and Digital Sales at Time Magazine to Exit
Posted in: Uncategorized
Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com’s ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.
A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed Hartman, group publisher of news and business at Time Inc., confirmed his departure from Time Inc.
An email to Mr. Loew was returned with an automatic out-of-office response.
Nov
13
Warehouse for Wine Storage
Posted in: UncategorizedSituée dans la ville de Ludon-Médoc en France, cette unité logistique vinicole propose une structure des plus surprenantes en terme d’architecture, avec un coffre-fort de béton blanc immense de 8853m2 qui cherche à s’intégrer au paysage boisé de la forêt de pins. Imaginé par l’agence d’architecture et d’urbanisme Baggio-Piechaud, le bâtiment est à découvrir grâce aux clichés du photographe d’Arthur Pequin.
Nov
13
Mike Myers and His Brother Star in New Ad for Sears Canada
Posted in: UncategorizedMike Myers and his brother, Peter Myers, who has worked at Sears for 32 years, star in a new ad for Sears Canada.
In the spot, Mike talks about Sears Canada’s recent woes, asking if the retailer is going away. Peter reassures him that they aren’t going anywhere and asks if he knows anything about the retail business, to which Mike replies, “Not a lot. Just that Sears Canada has to demographically and psychographically alter the trajectory of its business model. But that would just be a wild guess.” Despite the two brothers’ natural chemistry, that’s as close to a laugh as the 60-second spot, which will only air in Canada, gets. Still, it’s not completely without its charm, as the brand being upfront about its recent struggles is refreshing. The spot ends with Peter asking if Mike is going to deliver the tagline, and Mike rehashing a long-retired one before offering up one of his own. (more…)
New Career Opportunities Daily: The best jobs in media.
Nov
13
We Hear: Bravo Wins Hispanic Coors Light Account
Posted in: Uncategorized
One of this week’s “We Hear” posts included news that Publicis agency Bromley Communications, which was Hispanic AOR for MillerCoors/Coors Light, had lost the business.
Now we hear that the account did indeed leave Bromley — and that it went to WPP’s Bravo.
If true, this news would not be surprising. In 2012, WPP brought talent from Y&R, JWT, VML and more to create Calvary, the first agency to handle digital/creative for Coors, after the client “moved its entire account out of [FCB].” And Bravo’s list of clients targeting the Hispanic market is large: it includes AmEx, AT&T, Pfizer, Coca-Cola and more.
Our source tells us that Bravo won the account “in alliance with” the Cavalry/VML team.
Updates when we receive them.
New Career Opportunities Daily: The best jobs in media.
Nov
13
Viacom Suffers Soft Ad Market, Partly Blames Flaws in Audience Ratings
Posted in: Uncategorized
Viacom said its ad sales declined in the United States during the most recent quarter, compared with the period a year earlier, squaring with a generally soft TV market that slowed the summer’s upfront negotiations and has even undermined demand for the upcoming Super Bowl on NBC.
Viacom’s profit still beat analysts’ estimates, buoyed by the latest “Transformers” film and higher fees from cable and satellite companies to carry for networks like MTV and Comedy Central.
Profit excluding some items rose to $1.71 a share, Viacom said Thursday, topping the $1.68 average of estimates compiled by Bloomberg. Revenue grew 9.3% to $3.99 billion in the period ended Sept. 30, topping projections for $3.9 billion.
Nov
13
'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lowe’s serves up another in its series of wry how-to spots with a new installment titled “How to Make a Snowman While Eating a Turkey Leg” (spoiler: it’s suprisingly easy!), while Google’s Android emphasizes the diversity of its ecosystem (“All kinds of phones for all kinds of folks”) in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Nov
13
Sun Pop-Up Poster
Posted in: UncategorizedLa designer hollandaise Jurianne Matter a conçu le poster pop-up « SUN » imprimé avec de l’encre métallique et dorée sur une feuille A3. Les rayons du soleil ont été coupés ou pliés afin d’ajouter du relief sur les différents cercles de rayons. Un poster à découvrir en images dans la galerie.
Nov
13
Adidas Promotes NBA Swingman Jersey with Damian Lillard
Posted in: UncategorizedAdidas is celebrating the launch of its revamped NBA Swingman jersey line with a new spot starring Portland Trailblazers star Damian Lillard.
The spot follows Lillard as he is shadowed by his “swingman,” who is as devoted to being a great “swingman” as Lillard is to being a great basketball player. He sets out to “think like Damian, act like Damian, smell like Damian,” even if he can’t play like him. The ad attempts a humorous tone, but while it shoots for laughs, it ultimately comes up empty. Additional ads in the series featuring Kenneth Faried of the Denver Nuggets and Joakim Noah of the Chicago Bulls will follow in the coming days. Adidas’ NBA Swingman jerseys are available now at NBAStore.com and the NBA Store on Fifth Avenue and retails for $110.
New Career Opportunities Daily: The best jobs in media.
Nov
13
Komplett "Addicted?" (2014) 2:18 (Denmark)
Posted in: Uncategorized
This spot is for electronic reseller Komplett whose tongue is firmly in cheek when referencing how addicted we our to technology. Quite sad how accurate they are in their satire, if you ask me.
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Nov
13
It's On Us "Bystander" (2014) :30 (USA)
Posted in: UncategorizedBack in September, the White House teamed up with Generation Progress, and leaders from universities, media and more to launch a new public awareness campaign called “It’s On Us.” In other words, we have “If you see something, say something,” already.
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