Nov
18
Advertising: M&C Saatchi Buys a Stake in SS&K
Posted in: UncategorizedAfter two unsuccessful tries to crack the New York market, the London-based agency is buying a minority stake in a successful shop to serve as an outpost.
Nov
18
Bits Blog: Emil Michael of Uber Proposes Digging Into Journalists’ Private Lives
Posted in: UncategorizedThe comments, reported by BuzzFeed, came from Uber’s senior vice president for business during a private dinner in New York last week, as a way the company might combat what it saw as antagonistic media coverage.
Nov
18
A.E.G. to Bring Its Music Festivals to AXS TV
Posted in: UncategorizedNext year, AXS TV will broadcast 70 hours of live music from five of A.E.G.’s festivals, including Coachella and the New Orleans Jazz and Heritage Festival.
Nov
18
3MillionDogs "GoodDogDeals" (2014) :30 (Canada)
Posted in: UncategorizedAmericans spend nearly $1500 a year on dog supplies and services. 3MillionDogs.com is helping customers save some money and make buying those supplies easier, thanks to GoodDogDeals.
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Nov
18
Jamie Horowitz, Newly Hired to Oversee ‘Today,’ Is Fired at NBC
Posted in: UncategorizedThe former ESPN executive is leaving after only 10 weeks in a move attributed to a series of conflicts with staff and management.
Nov
18
Sears Canada: My brother works here
Posted in: Uncategorized
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Producer: Matt Lefebrve
Line Producer: Tony DiMarco
Director of Photography: Adam Beckman
Production Designer: Paul Austerberry
Editor: Jay Nelson / Cut+Run
Nov
18
Canal Digital: The Silver Hand
Posted in: Uncategorized
Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Egil Pay, Sara Hødnebø
Copywriters: Lars Joachim Grimstad, Caroline Ekrem
Production company: Bacon
Director: Bart Timmer
Producers: Magne Lygner, Mari Paus
Published: October 2014
Nov
18
PS Vita Remote Play: Doctor
Posted in: Uncategorized
Advertising Agency: TBWA, Brussels, Belgium
Account Managers: Joachim François, Jochen De Greef
Creative Director: Gert Pauwels
Copywriter: Frederick Morel
Art Director: Geert Feytons
Strategic Planner: Rindert Dalstra
Production: Saké Productions
Nov
18
Testicular Cancer Canada: Furballs
Posted in: Uncategorized
Advertising Agency: DentsuBos, Canada
Creative Director: Hugo Léger
Creatives: Jean-Philippe Dubois, Jocelyn Leroy
Client Services: Gabrielle Harvey
Production: DentsuBos, Fanny Quenneville
Director: Olivier Ménard
Post-prod: Emmanuel Mazeron
Prints and Web Production: Graphiques M&H
Nov
17
Snapcash – Introducing Snapcash – (2014) 2:00 (USA)
Posted in: Uncategorized
Another co-branded tech product, well, maybe not co-branded so much as co-made. Snapchat and Square got together and made Snapcash, a spinoff of Squarecash that allows you to send dollars to friends right over the wires.
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Nov
17
Tropical Posters for Body Shop Campaign
Posted in: UncategorizedL’illustrateur Tom Anders Watkins, dont nous avons pu parler précédemment en évoquant sa série de logos animaliers nous présente ici sa campagne graphique pour The Body Shop. Une série de posters aux univers colorés et parfumés, illustrant parfaitement la gamme de produits de la marque de beauté. Arabesques de fleurs, de pétales et de perroquets sont à découvrir dans la suite.
Nov
17
100 Gifts for the Hipster – From Retro Pixel Sunglasses to Crafty Wooden Bow Ties (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Gifts for hipsters are difficult because they demand the shopper to take the road less traveled. In other words, anything mainstream simply will not do!
Hipsters pride themselves on being…
Nov
17
Nike "Choose your winter" (2014) 1:15 (USA)
Posted in: UncategorizedThere are two commercials in this Nike spot for their Hyperwarm line of clothing.
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Nov
17
Mupoca #015 – Inteligência artificial
Posted in: Uncategorized
Sabemos de fato como será o mundo com o advento de uma avançada Inteligência Artificial? Será que ela vai querer se tornar humana, como Pinóquio? Será que vai querer trucidar o planeta, como a Skynet? Ou será que não encontrará sentido em sua existência e se autodestruirá, como o aspirador de pó suicida? No programa de hoje, Luiz Yassuda e Tales Cione festejam a volta triunfal de Gabriel Prado e recebem Luli Radfahrer como convidado para debater o tema. A edição fica por conta do amigo Jefferson Rossini, do Editacast.
“Mupoca é aquele que, assim como a Rosetta, pegou carona nessa cauda de cometa”
> 03m24 Comentários da Notícia da Semana
> 11m35 Pauta principal
> 55m02 Cartinhas
Caro ouvinte: para enviar críticas, sugestões, brindes de assessoria ou propostas de compra dessa bagaça, favor enviar sua mensagem para cartinha@mupoca.com.br ou deixar seu comentário em nosso site.
Post originalmente publicado no Brainstorm #9
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Nov
17
'Instagirl' Jenner Brings 30 Million Fans as New Face of Lauder
Posted in: UncategorizedEstee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, has hired the model to represent its flagship cosmetics brand worldwide.
Jenner, the half-sister of reality-TVstar Kim Kardashian, will appear in digital-, TV- and print-advertising campaigns as well as create social-media content for the New York-based cosmetics maker. Terms of her contract weren’t disclosed.
Nov
17
Oak Tableware by Gareth Neal and Zaha Hadid
Posted in: UncategorizedVoici une collection de vaisselle de tables interprétées et designées par Gareth Neal en collaboration avec Zaha Hadid. Conçus en bois de chêne, ces objets repoussent les limites de l’ordinaire, ils s’étendent, s’ouvrent et se complexifient. Une idée originale à découvrir en images et sur le site de l’artiste.
Nov
17
Argonaut Launches ‘It’s All Fit’ for Fitbit
Posted in: UncategorizedSan Francisco-based agency Argonaut is launching the first-ever campaign for health and fitness-tracker brand Fitbit with a 60-second anthem ad entitled “It’s All Fit.”
The spot, which as directed by Daniel and Katine Mercadante, positions the Fitibit line as perfect for tracking your health during all kinds of physical activities, from weightlifting to ping-pong to hockey and skateboarding. It leans heavily on the soundtrack, a catchy tune sung by The Donnas lead singer Brett Anderson to drive the action, functioning almost as a Fitbit music video.
“It’s All Fit” breaks today and is supported by a print campaign The timing of the brand’s push into above-the-line marketing is not incidental. With steady growth since its launch in 2007, Fitbit has come to dominate its category with a 70 percent market share, and is rolling out three new products: the Charge, the Charge HR and the Surge, described as the first-ever “fitness super watch.”
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