Hasta La Creative!

Todo mundo, cada vez mais, tem alguma opinião sobre tudo. E isso é bom, já que a crítica é um ato de pessoas inteligentes. O problema é quando começa a história de “so? pode criticar, quem consegue fazer melhor”, de quem encara a crítica como um mero guia de consumo e da dicotomia “ame ou odeie”.

No Braincast 135, Carlos Merigo, Luiz Yassuda, Alexandre Maron, Guga Mafra e Virgílio Souza debatem o papel do crítico nos dias de hoje, da mania da reafirmação de opiniões, enquanto o que deveríamos fazer é encarar pontos de vista capazes de estimular questionamentos e desafiar nosso repertório.

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> 01m50 Comentando os Comentários?
> 16m30 Pauta principal
> 1h12m40 Qual É a Boa?

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> Arte da capa: Zeca Bral

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8 produtos estúpidos com reviews sarcásticos

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Workshop9: Design e Estética

Nosso curso de Design voltou! E ainda mais: chegou o Módulo 2, de Estética.

Apresentado para mais de 600 alunos, o curso de Design visita a história dessa ciência e abre discussão para uma real compreensão sobre cores, uso de tipografia, construções baseadas no sistema áureo, suas modulações, metodologias de trabalho e muito mais.

Já o módulo 2, curso de Estética, vai fundo no estudo filosófico e prático, analisando peças criativas (do design, publicidade e até mesmo cinema), para compreendermos essa fundamental lógica dos símbolos que nos cercam.

>> INSCREVA-SE!

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Qual é a Boa? em vídeo!

Post originalmente publicado no Brainstorm #9
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Following up on yesterday’s rumors of big staffing changes at Rosetta, we’ve acquired an internal email from Eric Healy, the former SapientNitro executive who joined the agency in February and replaced Tom Adamski (now with Razorfish) as its CEO earlier this month.

In short, a large-scale executive-level shakeup did indeed occur this week, and the agency’s creative lead was not the only party who has, in the memo’s words, “decided to leave.” Departing executives include:

• CCO Lars Bastholm
• Head of consulting Jay Lichtenstein
• Tech lead Grant McDougall
• VP of UX Jason Zimmer
• Managing Partner/PMO Jeff Thaler

The note also includes news of multiple promotions. Most prominently, North American CCO Alex Mahernia will become Rosetta’s new Global CCO.

We’ve included the full email after the jump.

(more…)

New Career Opportunities Daily: The best jobs in media.

Cheil UK has launched the first-ever UK Christmas campaign for Samsung, with two 30-second broadcast spots entitled “Christmas Round Ours” and “All Wrapped Up Early.”

Both spots employ a sentimental mood, celebrating the holiday. In “Christmas Round Ours,” the voiceover celebrates Christmas as the holiday where “You gather round turkeys, and ducks…or you’re glued to the box, and you wouldn’t miss it for the world,” over footage of families gathered together for the holiday. “All Wrapped Up Early” takes a similar approach, as a couple watches footage of their daughter at a holiday recital, ending by positioning Samsung as helping you handle the stresses of the season and getting everything “wrapped up early.” Both ads channel the kind of warmth typical of UK Christmas advertising while positioning Samsung as helping to keep everything together during the holidays, whether it’s getting your shopping done or video chatting with distant relatives.

Both ads go live via social media today with “All Wrapped Up Early” making its broadcast premiere tomorrow during ITV’s “I’m a Celebrity: Get Me Out of Here,” while “Christmas Round Ours” will debut on Monday.

“Samsung’s first Christmas campaign was an exciting opportunity,” said Logan Wilmont, executive creative director at Cheil UK. “It allowed us to show how Samsung’s technologies are part of the very fabric of Christmas in Britain today. Whether it’s TV’s or tablets, smart phones or smart watches, they are as much as part of the British Christmas as mince pies and Morecombe and Wise.” (more…)

New Career Opportunities Daily: The best jobs in media.

MMB teamed up with production company Aggressive for a new holiday campaign for Subway employing a mix of methods in three different spots.

The animated 30-second “Winter Wonderland,” introduces Subway’s holiday “Customer Appreciation” event, which sees the fast food sandwich chain offering two of its most longstanding offerings — the meatball marinara and coldcut combo — for a reduced price. “Winter Wonderland” keeps the holiday vibe low-key, with the music and background animation celebrating the season in general rather than a specific winter holiday in particular. Two 15-second spots take a similarly laid-back approach, but swap out the animation for live action spots with appearances by NFL stars Justin Tuck and Robert Griffin III in “Famous Fans” and the brand’s longtime spokesman in “Jared.” There’s nothing particularly memorable here, as MMB and Aggressive seem to rely on the deal speaking to fans of the brand without any unnecessary bells and whistles. (more…)

New Career Opportunities Daily: The best jobs in media.

The Dave & Buster’s restaurant chain deleted a tweet Tuesday in under an hour, after a joke designed to get in on the #TacoTuesday hashtag misfired.

The joke at 1:01 p.m. — “‘I hate tacos’ said no Juan ever #TacoTuesday #DaveandBusters” — was pretty clearly going to provoke complaints, and did. “Delete your account @DaveandBusters,” responded one Twitter user.

“Is the Frito Bandito your social media intern?” asked another.

Continue reading at AdAge.com