This spec ad for Acid Survivors Trust International (ASTI) was created to bring awareness to the very real problem that exists around the world, and the charity that does something about it.
Here’s the teaser for a Google Chrome Experiment to promote The Hobbit: The Battle Of Five Armies. Check it out over here
Google Chrome just updated its Middle Earth Hobbit site promote the upcoming release of “The Hobbit: Battle of the Five Armies.” Now you can geek out even more than you already do by immersing yourself in battles from Lord of The Rings and The Hobbit. You can play as a good one or an evil one, and even get your own nerdy name. You can even do a PVP (Player vs Player) mode. It works on computer as well as tablet and mobile. It was designed by North Kingdom.
Chase with Apple Pay featuring indie rock band Bleachers. It’s quite peppy!
Seattle Seahawks players Richard Sherman and Doug Baldwin held a brief presser this week. It was a bit different than the usual player Q&A in that it viciously mocked the National Football League.
According to Deadspin, the duo were getting back at the league for fining fellow player (and Skittles enthusiast) Marshawn Lynch $100,000 for refusing to talk to the press. According to its media-availability rules, the league is perfectly within its rights to issue such fines. Whether it should do so is a different story.
Where this video gets interesting — for those of you unable to play it for whatever reason — is when Sherman starts hitting the league for hypocrisy. Lynch noted that the league doesn’t pay players for media appearances — but that Beats by Dre pays him to talk. “But the league doesn’t let me say anything about them,” he adds. That’s because the league’s official headphone partner is Bose.
The Federal Trade Commission doesn’t think that Sony’s claims that its PlayStation Vita handheld device was game changing, was game-changing at all.
Sony Computer Entertainment America has agreed to settle Federal Trade Commission charges that it deceived consumers with false advertising claims about the “game changing” technological features of Vita during its U.S. launch campaign in late 2011 and early 2012. The commission also targeted ad agency Deutsch, Los Angeles, for both its traditional advertising and a social-media effort. In fact, the FTC said this is the first its charged any agency or company with deceptive conduct related to Twitter posts.
According to a FTC statement, Sony claimed that the handheld console would revolutionize gaming mobility by enabling consumers to play their PlayStation 3 games via “remote play,” and that they could engage in “cross platform” play by starting a game on a PS3 and then continuing it on the Vita, right where they left off. The FTC alleged that each of these claims was misleading.
Não é só uma mudança econômica. É uma mudança cultural. Hoje negociamos de maneiras que não imaginávamos 5 anos atrás. A Economia do Compartilhamento é um modelo proporcionado pela tecnologia e seus sistemas de construção de reputação, recomendação e qualificação individual.
Carlos Merigo, Luiz Yassuda e Alexandre Maron discutem sobre as mudanças no nosso senso de posse, no acesso ao conteúdo e o aumento da preferência por “alugar” do que comprar, dividindo o papo em dois momentos: o fim do suporte físico (livros, CD’s, DVD’s, Blu-ray, etc), e também das novas plataformas de produtos/serviços compartilhados.
> 01m20 Comentando os Comentários?
> 11m30 Pauta principal
> 1h22m50 Qual É a Boa?
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou nos comentários desse post.
> Arte da capa: Zeca Bral
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Nosso curso de Design voltou! E ainda mais: chegou o Módulo 2, de Estética.
Apresentado para mais de 600 alunos, o curso de Design visita a história dessa ciência e abre discussão para uma real compreensão sobre cores, uso de tipografia, construções baseadas no sistema áureo, suas modulações, metodologias de trabalho e muito mais.
Já o módulo 2, curso de Estética, vai fundo no estudo filosófico e prático, analisando peças criativas (do design, publicidade e até mesmo cinema), para compreendermos essa fundamental lógica dos símbolos que nos cercam.
>> INSCREVA-SE!
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Post originalmente publicado no Brainstorm #9
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« Drive Like a Gentleman » est une série d’illustrations très inspirante sur le thème des voitures de collection. Des automobiles aux univers différents mais ayant un point commun : l’élégance et le style. À l’origine de ce projet, le studio Seventy Two, qui nous livre ici une magnifique série avec un style cinématographique très bien exécuté. Plus de détails dans la galerie.
With Thanksgiving just days away, home cooks are visiting Food52 for tips on brining a turkey and pulling together vegetarian gravy. There’s also an urgent plea for help with a wine-enriched mushroom consomm.
“Right now is basically our Super Bowl,” a Food52 spokeswoman said.
The same could be said of any number of epicurean sites, but Food52 — a startup founded in 2009 by former New York Times Magazine food editor Amanda Hesser — has a rabid fan base with very particular tastes (see: the consomm crisis). Among its more than 31,000 recipes, 98% are submitted by readers, who also contribute 70% of the columns. Many aren’t compensated for their work.
First Look Media laid off nine employees hired for the online magazine, which was going to be led by Mr. Taibbi, a writer critical of Wall Street.
The New York office of Sid Lee announced today the addition of four creatives to its full-time team, effective immediately: Design Director Verena Michelitsch, Co-Creative Director Cecilia Azcarate, Senior Creative Andre Gidoin and Copywriter Dana Tiel.
Michelitsch arrives from boutique design agency RoAndCo, where she has served as a senior designer since January of 2013. She established herself as a founding member of Graz, Austria-based design studio En Garde before moving back to New York in 2011 to pursue freelance work for Sagmeister & Walsh and Pentagram Design, where she was responsible for “handling a variety of branding, illustration and art direction projects over the years.”
Azcarate arrives from M&C Saatchi, where she served as an associate creative director. Her work has been recognized with a variety of awards, including Webby Awards, D&AD, Eurobest and Epica. She has also held art director positions with Johannes Leonardo in New York, and Happiness Brussels and Anouk & Company in Belgium.
Gidoin joins Sid Lee from Leo Burnett New York, where he arrived in early 2013 as a senior art director. Prior to that he spent around four years serving as an interactive art director for Leo Burnett in Milan. A 2009 graduate of Oslo’s Westerdals School of Communication, Gidoin has been named to one of the top 16 young creatives in the world by Young Guns for two consecutive years.
Tiel joins Sid Lee from Grey New York, where she has served as a copywriter since arriving in 2012. She previously served as a copywriter at SapientNitro. A 2011 graduate of New York’s School of Visual Arts, she has earned a Cannes Young Lion Award, in addition to multiple One Show awards, a Clio, an international Andy and an ADC Young Gun Award.
New Career Opportunities Daily: The best jobs in media.
When TBWA won Airbnb back in September, we were very curious to see what sort of work the agency would do for its client.
It’s fair to say that Airbnb’s campaigns to date have differed dramatically, and the latest from TBWA’s Singapore office is no exception. Pereira & O’Dell’s May ad was a simple collection of landscapes and interiors while VCCP’s work from earlier this month told an animated version of a Cold War story.
The most impressive fact about the new TBWA spot? It was shot in one take and without any form of computer-generated imagery. It’s a beautiful day in this neighborhood:
The release tells us that the work was inspired by real-life Airbnb listings ranging from a “fairytale gingerbread house” (California, of course) to a surprisingly wide selection of treehouses.
Credits and behind the scenes clip after the jump.
New Career Opportunities Daily: The best jobs in media.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, DirectTV unveils its latest ad featuring Rob Lowe — this time opposite Skinny Rob Lowe — while Jimmy Fallon and Justin Timberlake show off the iPhone 6’s gaming capability, and their smack talk. And, in a plug for Intel’s technology, an impressed Jim Parsons mistakenly thinks a flight attendant is directing a plane to Mars. (Beth Snyder Bulik has the scoop on the ‘Big Bang’ star’s endorsement.)
Voici une série de vaisseaux spatiaux inspirée de l’univers de Eve Online, un jeu en ligne multijoueurs dont l’histoire se déroule 23000 années dans le futur. Réalisée par l’artiste basé en Pennsylvanie Bryan Ward, alias Rixx Javix, la série complète est à découvrir ici.
W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April.
In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (whose latest work featured Jessica Simpson), instead going for a universal theme of “eating your feelings.” The ad, entitled “If You’re Happy…” is set to an adaption of the popular children’s song “If You’re Happy And You Know It” by Tony Babino. “If you’re happy and you know it, eat a snack,” he sings at the beginning of the spot over shots of people happily enjoying ice cream, burgers and cake. Around 15 seconds in the tune changes to “If you’re sad…” and later on to such feelings as “bored,” “lonely” and “sleepy” before finally ending with “If you’re human and you know it, eat your feelings, eat a snack” and ending with the tagline, “Help with the hard part” before finally showing the Weight Watchers logo.
It’s an interesting tactic, tapping into the insight that people associate eating with all types of emotions rather than relying on a celebrity endorsement, which seems to be the standard for the category. W+K seems to be banking on the empathy and relatability of the message being more persuasive than association with celebrity.
According to The New York Times, the ad will “be introduced broadly on Sunday” with an emphasis on “programming apt to draw multiple members of a household” like “the midseason finale of The Walking Dead on AMC on Sunday and the season finale of The Voice on NBC on Dec. 15.” The ad will also “appear widely in cinemas,” which Lesya Lysyj, president of Weight Watchers in North America, told The New York Times “…is great because you’re sitting there with your huge thing of popcorn.”
“We’ve never actually said that weight loss is easy, but when you use celebrities and show before-and-after photos, what you’re doing is kind of implying that it is easy,” she added, explaining the move away from celebrity endorsements.
New Career Opportunities Daily: The best jobs in media.
There are countless ways to get into the holiday spirit, and this week’s Viral Video chart, based on Visible Measures data for the week that ended Sunday, is filled with some strange examples.
Five of this week’s ten entries are either Thanksgiving- or Christmas-themed, and some are pretty different from your typical holiday tidings. A new Poo-Pourri campaign called “Even Santa Poops,” got more than 2.8 million views in its first week online; a communications agency called Greenroom Communications posted a music video parody, “All About That Baste,” that picked up more than 2.7 million views; and “Do They Know It’s Christmas?”, a new version of the 30-year-old Band Aid single, landed on the Viral Chart after picking up more than five million views this week. (Visible Measures doesn’t usually include music videos on the Viral Video Chart, but made an exception for the Band Aid non-profit.)
After a monster debut, meanwhile, Sainsbury’s World War I-themed Christmas spot tacked on an additional 3.2 million views this week (amid continuing controversy over using even a historical lull in bloody trench warfare to sell a retailer). A new campaign from Foot Locker, “Week of Greatness 2014,” which is tied to Foot Locker’s annual feast of sneaker releases, ran up more than 8.6 million views since its debut.
Making dreams come true is a real job.
Advertising Agency: Quatre Vents, Paris, France
Creative Director / Copywriter: Mehdi El Alj
Art Director: Aurelien Braun
Photographer: Jef prod
Additional credits: La souris sur le gateau
Published: November 2014
Making dreams come true is a real job.
Advertising Agency: Quatre Vents, Paris, France
Creative Director / Copywriter: Mehdi El Alj
Art Director: Aurelien Braun
Photographer: Jef prod
Additional credits: La souris sur le gateau
Published: November 2014
Making dreams come true is a real job.
Advertising Agency: Quatre Vents, Paris, France
Creative Director / Copywriter: Mehdi El Alj
Art Director: Aurelien Braun
Photographer: Jef prod
Additional credits: La souris sur le gateau
Published: November 2014
What is this an ad for? Oh, if only they mentioned the brand name a few more times. Calm down there with your smugness, SONY. We get it, you make a lot of stuff.
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