Hasta La Creative!

Sometimes get-out-the-vote efforts on election day come in virtual form: encouragement from a Facebook friend to vote, or a campaign volunteer using a mobile app to map her door-knocking route. But traditional methods like printed walk-lists and door hangers still abound, especially on voting day.

“You probably use paper more for GOTV to be honest,” said David Griggs, national field director for the Democratic Legislative Campaign Committee, which aims to win state legislative seats for Democrats.

That’s not to say they’re stuck in the 1950s. Democratic staff and volunteers in most every state in the nation he works with through the committee’s Grassroots Victory Program have employed mobile tools to access information about which voter homes to visit and what issues they care about, as well as update contact information and feed data back into the system about which candidates they favor, said Mr. Griggs.

Continue reading at AdAge.com

Rmy Martin, the French cognac brand owned by the Rmy Cointreau Group, has appointed Lowe and Partners as lead global agency following a competitive pitch.

London office DLKW Lowe led the winning pitch and will run the global Rmy Martin business, supported by Lowe and Partners network offices in the key regions of U.S. and China. The pitch was handled by Andrew Melsom of Agency Insight in the U.K. The appointment is effective immediately.

The former Vidal Partnership had previously handled some multicultural and Hispanic market work for the brand in the U.S.. and will continue its Rmy Martin Caribbean projects. Earlier this month, Vidal merged with Chicago-based Commonground and Miami-based MGSCOMM to form small holding company Commonground/MGS Founders.

Continue reading at AdAge.com

Mullen, Boston worked with JetBlue on an online campaign entitled “Fly It Forward”, in which the airline gives away tickets to individuals with inspiring stories, who then select from a list of people to receive the next ticket.

The causevertising initative is detailed in a three minute online ad following the stories of several individuals selected to “Fly It Forward.” Their stories vary widely from the inspiring to the not-as-much (Hipster street artist travels to Brooklyn to paint a mural? Are we missing something there?) but the video effectively communicates the philosophy behind the campaign. Ultimately the effort makes JetBlue look good, as the airline manages to support a variety of causes all at once, and even takes the selection process and effectively gives it over to those touched by the campaign. As the ad states, the campaign is effectively set up so that there’s no end in sight. (more…)

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