Oct
15
ITV warned over condom ad scheduling
Posted in: UncategorizedITV has been warned about scheduling condom ads, after it showed a Durex commercial during ‘You’ve Been Framed’.
Oct
15
God only knows: how the BBC pushed the boundaries of content marketing
Posted in: UncategorizedNeil Caldicott, director of marketing and audiences for radio at BBC Music reveals the secrets behind the BBC Music’s marketing triumph
Oct
15
Taxi wars: Addison Lee rolls out six-figure campaign as Hailo quits US
Posted in: UncategorizedAddison Lee will launch its most expensive brand campaign to date to fend off competition from rivals such as Uber, Kabbee and Hailo.
Oct
15
Microsoft launches Snapchat rival called Skype Qik
Posted in: UncategorizedMicrosoft’s Skype has launched a quick-fire video messaging app called Qik, in a late bid to tap into the booming culture of “disappearing” mobile messages.
Oct
15
Will.i.am reveals why he has created a wearable device
Posted in: UncategorizedWill.i.am has pointed to his humble beginnings in a US housing project as the reason for his upcoming wearable device, thought to be an Android smartwatch.
Oct
15
BMW online ad banned for encouraging unsafe driving
Posted in: UncategorizedThe Advertising Standards Authority has banned an online ad for BMW’s M4 model for encouraging unsafe and irresponsible driving.
Oct
15
Virgin Media 'misleading' ad banned by ASA after BSkyB complains
Posted in: UncategorizedThe Advertising Standards Authority has banned a Virgin Media TV ad starring David Tennant for being misleading, following complaints from BSkyB.
Oct
15
The Keyboard of Isolation
Posted in: UncategorizedThe Keyboard of Isolation est une installation pensée par Jody Xiong dans le but de dénoncer des rapports humains devenus fictifs ainsi que la solitude causés par l’omniprésence des ordinateurs au quotidien. L’artiste a pour ce faire disposé une centaines de figurines emprisonnées dans des bocaux, le tout formant un clavier d’ordinateur géant. Plus de détails en images et vidéo.
Oct
15
Marketing Society Brand of the Year 2014 nominees #2: Galaxy, Ikea, Jaguar, John Lewis and Macmillan Cancer Support
Posted in: UncategorizedAll this week we will be running through the brands shortlisted for this year’s Marketing Society Brand of the Year award.
Oct
15
Concept Digital : Agency Profile
Posted in: Uncategorizeddesicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
They (our clients) had a vision and we had a dream. They actually demanded and made us realize the need of the hour. Since the scribble on the wall said, Go Digital, go forth and conquer, we went North! They helped us carve a niche with the opportunities they gave us and brand building, communication – the entire gamut got a digital boost.
Any background on naming Concept Digital?
Respect for the Mother Brand! Why would we ditch the banner we were born with? We take pride in being associated as To the Manor Born!
OR
We had the privilege of being born with a silver spoon in our mouth, as Concept had been a vanguard in advertising in its heyday! So we cruised along with the name and carved our digital identity, as digital was our new avatar.
What has been the reaction of clients and industry to this kind of thinking?
Our digital birth got a red carpet reception as it was keenly awaited by all our clients – they were already ready for it. Minimizing cost and maximizing reach and effectiveness, what more could a client want? So digital was like manna from heaven.
Do you think the advertising business in India is undergoing a change?
It’s like a change that came about when Galileo said the earth is round. Digital is a discovery that has done for advertising what sky diving does to adrenalin junkies.
Is there any agency which serves as a role model for you while building Concept?
We don’t have to look far. It’s in our wacky genes! Concept Communication.
What does Concept do which sets it apart?
We nurture snoopsters under the guise of R&D. Their sole function is to report all those innovations and everything new on any platform which keeps our industry alive and kicking!
Tell us about your favorite campaign…
We don’t want to play favorites! But if you insist, Save Campa Cola compound was a battle well fought.
Do you think brands whose advertising wins awards, do well in the market?
Awards cannot be won in a vacuum. Nor are they showpieces, which is what we would like! Its only after being proven as a successful case study can a brand make a dent in the psyche and then, if lucky, floor the jury.
Is there any particular work that you have done which has helped build a brand?
Hearts and Arrows campaign for Divine Solitaires in the classy mould, WOW Popcorn really wowed our TA and Coldwell Banker is tenaciously spreading its warmth with its reach.
How important is the focus on good brand idea at Concept?
Hey, what does our name mean?
How important is strategy to having good creative?
Just like the witch needs her broomstick to fly high.
How can aspiring fresh talent work with you at Concept?
By showing us how wacky they can be. As the famous line goes, we’re just a call away!
Any backup plan if Internet is not working in office?
The winning faction in the Mahabharat would decide whether to convert the office into a cricket pitch or kabaddi ground! Backup, what’s that? We like to live on edge.
Who would your creative team like to take out for dinner?
Sachin Tendulkar or Tabu.
Mac or PC?
Aspiring for Mac. Actual ground reality: PC!
The post Concept Digital : Agency Profile appeared first on desicreative.
Oct
15
Adventure Filmmaker Taylor Steele Signs with Bully Pictures
Posted in: Uncategorized
LOS ANGELES — Taylor Steele, an American filmmaker best known for the award-winning surf documentaries Sipping Jetstream and Castles in the Sky, has joined Bully Pictures for exclusive representation for advertising projects. The director of more than 40 films as well as television spots for Corona, Aston Martin, Roxy and Pacifico, Steele has spent more than two decades traveling the globe, capturing spectacular imagery while working with the world’s best surfers, musicians and other talents.
Adland:
Oct
15
Braincast 130 – Traduzindo a Mídia Digital
Posted in: UncategorizedEstá se sentindo confuso com a infinidade de jargões do marketing online? Seus problemas acabaram! No Braincast 130 iremos decifrar a sopa de letrinhas e termos em inglês (sem necessidade aparente) que permeiam o universo da mídia digital.
O que é mídia programática? Por que grandes empresas pretendem investir tanto nisso? O banner vai morrer? É preciso temer quando anunciantes rastreiam seus passos na internet? Carlos Merigo, Luiz Yassuda, Cris Dias, Guga Mafra e Adriano Brandão respondem essas e outras perguntas na grande especulação que se transformou a publicidade online.
Faça o download ou dê o play abaixo:
> 02m15 Comentando os Comentários?
> 22m25 Pauta principal
> 1h45m00 Qual É a Boa?
> Arte da capa: Zeca Bral
>> LINKS
– HQ da Allison Bechdel que fala sobre o teste, enviada pelo Dario Joffily
– Cinema que exclui mulheres
– Pacific Rim: Mako Mori
– A incrível geração de mulheres que se orgulham de não saber realizar tarefas domésticas
– Anticast 116: Feminismos e Generos na Mídia
– Podcast Suff Mom Never Told You, indicado pela Juliana Franchin
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Workshop9: Brainstorm Boost – Técnicas para Criar Mais e Melhor
Mostre para as suas idéias quem é que manda.
Em 4 horas de workshop você vai detonar mitos ultrapassados, conhecer novos caminhos criativos e usar o design thinking para gerar litros de idéias – porque nada acontece por acaso para quem cria com método.
O workshop será realizado no próximo dia 8 de novembro, das 15:00 às 19:00, em São Paulo.
>> INSCREVA-SE
Workshop9: Design e Estética
Nosso curso de Design voltou! E ainda mais: chegou o Módulo 2, de Estética.
Apresentado para mais de 600 alunos, o curso de Design visita a história dessa ciência e abre discussão para uma real compreensão sobre cores, uso de tipografia, construções baseadas no sistema áureo, suas modulações, metodologias de trabalho e muito mais.
Já o módulo 2, curso de Estética, vai fundo no estudo filosófico e prático, analisando peças criativas (do design, publicidade e até mesmo cinema), para compreendermos essa fundamental lógica dos símbolos que nos cercam.
>> INSCREVA-SE!
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Qual é a Boa? em vídeo!
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Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Post originalmente publicado no Brainstorm #9
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Oct
15
Colle+McVoy Wins Grain Belt For The Agency And Minnesota
Posted in: UncategorizedI used to collect beer cans as a kid. So, I know an iconic local beer brand when I see one. Old Style, Iron City, Olympia, Pearl, and Yuengling—with beers like these, who needs PBR? Now that we’ve established that, some ad news… After a competitive review, Minneapolis agency Colle+McVoy has been selected to oversee […]
The post Colle+McVoy Wins Grain Belt For The Agency And Minnesota appeared first on AdPulp.
Oct
14
BuzzFeed Names Its Audience Growth Expert Publisher
Posted in: UncategorizedDao Nguyen was brought in two years ago to expand the website’s audience — something she has had great success doing.
Oct
14
Solve and Cascadian Farm Help Save the Bees
Posted in: UncategorizedIn an extended example of what we might call “cause marketing,” Minneapolis agency Solve and production company H?L?/director Kyle Ruddick document client Cascadian Farm’s efforts to quite literally save the bees with a bit of melodic help from one Jónsi.
The National Geographic-style footage in the “short film” is impressive, and the campaign earned an extensive New York Times writeup via Andrew Adam Newman over the weekend.
It’s true that the “enlist the public” aspect of this work amounts to pushing viewers to plant more wildflowers for bees to pollinate, but sometimes the simplest approaches are the most effective.
The Times piece also offers a nuanced consideration of what might seem like conflicts of interest facing an organic brand now owned by General Mills.
New Career Opportunities Daily: The best jobs in media.
Oct
14
Dancers Bodies Intersections
Posted in: UncategorizedA travers sa série « Intersections », le photographe suédois Bertil Nilsson a voulu explorer les corps humains des danseurs comme une multitude d’intersections dans la ville et son architecture, définies par la grâce de leurs mouvements et la flexibilité de leurs corps. Une série pleine de finesse et d’élégance, à découvrir.
Oct
14
Trade Group Blasts Agencies For Shady In-House Post Practices
Posted in: Uncategorized
As the proliferation of agencies creating in-house post-production capabilities continues, a trade group representing the post-production industry is blasting the agency world, claiming there are transparency, competition and ethical concerns with the practice moving in-house.
The Association of Independent Creative Editors today posted a statement on its website airing a number of grievances about “business practices surrounding [the] current implementation” of in-house production capabilities at agencies. Among other things, it claims that agencies steering post-production work to their own facilities is an overt conflict of interest. Overall, the AICE claims agencies lack transparency, ethics and fairness in relation to getting business for their own post-production facilities, and said that agencies have an “unfair advantage” when it comes to post production, given their direct access to clients that post houses don’t have.
It’s unclear whether the complaint will result in any sort of change in policy, but the group said it’s priority is making clients aware of what it perceives as serious issues. “Our primary goal in issuing this statement is to raise awareness on the part of the advertiser community and urge them to seek a greater level of transparency from their agencies when it comes to how their post-production work is handled,” said AICE Executive Director Rachelle Madden in a statement to Ad Age. “While we certainly don’t expect agencies to eliminate their in-house facilities, we simply want to bring more transparency to the process and help level the playing field in terms of competing fairly and honestly for their clients’ work.”
Oct
14
Fusion Beats: Day 1
Posted in: Uncategorized
Advertising Agency: Bates CHI & Partners, India
Creative Directors: Sagar Mahabaleswarkar, Virendera Shinde, Chitra Bhanu
Client Services Director: Beena George
Photographer: Tarun Tarun
Stylist: Aditya Walia
Production House: Aditi Modelling, Anila Anand
Oct
14
Fusion Beats: Day 3
Posted in: Uncategorized
Advertising Agency: Bates CHI & Partners, India
Creative Directors: Sagar Mahabaleswarkar, Virendera Shinde, Chitra Bhanu
Client Services Director: Beena George
Photographer: Tarun Tarun
Stylist: Aditya Walia
Production House: Aditi Modelling, Anila Anand
Oct
14
Fusion Beats: Day 6
Posted in: Uncategorized
Advertising Agency: Bates CHI & Partners, India
Creative Directors: Sagar Mahabaleswarkar, Virendera Shinde, Chitra Bhanu
Client Services Director: Beena George
Photographer: Tarun Tarun
Stylist: Aditya Walia
Production House: Aditi Modelling, Anila Anand
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