Hasta La Creative!

In an extended example of what we might call “cause marketing,” Minneapolis agency Solve and production company H?L?/director Kyle Ruddick document client Cascadian Farm’s efforts to quite literally save the bees with a bit of melodic help from one Jónsi.

The National Geographic-style footage in the “short film” is impressive, and the campaign earned an extensive New York Times writeup via Andrew Adam Newman over the weekend.

It’s true that the “enlist the public” aspect of this work amounts to pushing viewers to plant more wildflowers for bees to pollinate, but sometimes the simplest approaches are the most effective.

The Times piece also offers a nuanced consideration of what might seem like conflicts of interest facing an organic brand now owned by General Mills.

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