Hasta La Creative!

Online, Mobile
Sony

Advertising Agency:CP+B, Stokholm, Sweden
Executive Creative Director:Bjorn Hoglund
Creative Directors:Tobias Carlson, Jonas Wittenmark
Art Directors:Tobias Carlson, Jonas Wittenmark
Copywriters:Tobias Carlson, Jonas Wittenmark
Art Director:Jakob Eriksson
Copywriter:Jimmy Hellkvist

Relatives of Jason Rezaian, held without explanation for more than two months, said “it’s time for Iran to concede Jason’s innocence and release him.”

The media giant Scripps Networks Interactive is preparing an hourlong special, centered on the celebration of the Hawaiian homecoming of a wounded serviceman.

Starbucks will not only allow customers to order and pick up their food and drinks without waiting in line — some people won’t even have to leave their chairs to get their coffee and scone.

Starbucks in December will roll out its new mobile-payment and ordering app in Portland, Ore. that allows customers to walk in a Starbucks store and pick up their order without waiting in line. A national rollout is planned for 2015. Starbucks in the latter half of the year will also begin to make food-and-beverage delivery available in select markets. Delivery will be available to loyalty-program members as part of the new app.

The move comes as the coffee giant seeks to adapt to what CEO Howard Schultz called changing consumer behaviors. During the company’s quarterly earnings call Thursday afternoon, Mr. Schultz called the mobile app “the single most important technology innovation” the company will make this year. The company did not detail the markets in which delivery would be available, whether it will eventually be offered nationwide, or how the logistics of it would work — but Chief Strategy Officer Matthew Ryan noted the chain is moving “full speed ahead.”

Continue reading at AdAge.com

Nike Basketball et l’agence Wieden Kennnedy, viennent de dévoiler la campagne « Together ». Elle montre des supporters se rassembler autour des joueurs à l’occasion du retour du sportif LeBron James à Cleveland. Entièrement en noir et blanc, le film sera diffusé dès ce jeudi en télévision. A découvrir en images ci-dessous.

LinkedIn continued its tear in the third quarter, with revenue climbing 45% compared to last year to $568 million. That beats analysts’ expectations of $557.5 million.

Advertising revenue reached $109 million during the third quarter — which is the period from July through September — marking a 45% increase over last year. Ad sales, which LinkedIn calls “marketing solutions,” accounted for 19% of overall revenue, the company said.

The increase was led by sponsored updates, a content-marketing product LinkedIn introduced last year. It allows advertisers to reach members who don’t follow their company. LinkedIn CEO Jeff Weiner told Ad Age in September that sponsored updates represent the “fastest growing business in LinkedIn’s history.”

Continue reading at AdAge.com

Victoria’s Secret is under fire for its newest bra campaign featuring the tagline “The Perfect ‘Body’,” suggesting on first glance that these women have it, and you probably don’t.

More than 10,000 people have signed a U.K. petition calling for Victoria’s Secret to  “apologise for and amend the irresponsible marketing of your new bra range ‘Body’.”

“Victoria’s Secret’s new advertisements play on women’s insecurities and send out a damaging message by positioning the words ‘The Perfect Body’ across models who have exactly the same, very slim body type,” the petition notes. “This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.”

Of course, the brand isn’t literally saying its models have the perfect body. It’s a play on words with the popular “Body” line of bras, and the ad copy clarifies: “Perfect fit. Perfect comfort. Perfectly soft.”

But at a time when unrealistic body images are such a controversial topic, this tagline has understandably sparked some fires in social media:

Victoria’s Secret – stop bodyshaming young women! #iamperfect Sign the petition here http://t.co/jB3049yIR1 pic.twitter.com/u6wgbxvhpf

— Frances Black (@FrancesNoir) October 29, 2014

No such thing as a perfect body, @VictoriasSecret. Please, stop perpetuating this myth. Only harmful. #iamperfect

— Anne A. Wilson (@Anne_A_Wilson) October 29, 2014

Victoria’s Secret, I am appalled. Frick you and your “perfect body” campaign SMH YOU’RE ALL PHOTOSHOPPED pic.twitter.com/PE49XSktJv

— O’Haggerty (@leerocket5000) October 30, 2014

This year we’ve seen quite a few female-focused brands toss aside the whole idea of perfection. Aerie refused to Photoshop models, ModCloth pledged to be transparent about retouching, Dear Kate focused its underwear campaigns on “real women”), so one has to wonder if Victoria’s Secret just made a tone-deaf misstep or actively decided to troll the competition.

Basé à Valence, l’artiste Felipe Pantone profite de ses voyages pour illustrer les murs des quatre coins du monde. En utilisant des couleurs acidulées, des dégradés, des graphismes déstructurés et des ombres portées, ses oeuvres hypnotiques paraissent en lévitation sur leur support. Un travail très personnel à découvrir dans la galerie.