Hasta La Creative!

Coca-Cola has tapped Marcos de Quinto as its new chief marketing officer.

He replaces Joe Tripodi, who had been in the role for seven years. Mr. De Quinto had been president of the Iberia business unit since January 2000 covering Spain and Portugal.

Mr. Tripodi was named chief marketing and commercial officer in July 2007. He followed a string of high-profile marketers, including Steve Heyer, Mary Minnick and Esther Lee. His appointment marked the first time Coca-Cola had unified traditional advertising, point-of-purchase marketing and in-store sales under a single executive.

Continue reading at AdAge.com

Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter’s tortured explanation for its new logo back in 2012)?

One of the most basic decisions for any logo, though, is color. And if you think color choice isn’t really that important, well—someday you’re going to be beaten up by a psychologist.

The infographic below explains a bit more about logos and their color—as well as the cost, value and evolution over time of some well-known corporate marks.

You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they’d really know the difference between crap and cuisine.

You love those friends, but you also think they’re being snobs, and you’d just love to troll them hard. 

Well now you don’t have to, because two guys named Sacha and Cedrique did it for you. As you can see in the video below, they’re on a mission to prank organic food experts in the Netherlands. They pack their bags full of a mix of McDonald’s food and real organic food and present it to these connoisseurs of the finer things in life.

Check out this hilarious culinary experiment and skip to about the 2-minute mark if you want to see the real golden nuggets.  

Via Gizmodo. 

The stage is set for Media Week Awards 2014 tonight, which will be attended by 1,400 members of the UK media industry and hosted by comedian and writer, Russell Kane.

Retour sur la dernière création de l’artiste français Tyrsa : le « tyrsamisu » au clivage de la typographie et la pâtisserie. Les caractères sont en chocolat, dressés sur des couches de crèmes, café et poudres de cacao. Une collaboration avec le chef pâtissier Benoît Castel qui a partagé trois recettes différentes du tiramisu, pour la boulangerie parisienne LIBERTÉ. A découvrir à travers une vidéo d’Axel & Julien.

The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe’s ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).

Mecca Bingo, the Rank Group-owned brand, has kicked off a review of its creative account.

WKD, the alcopop brand owned by SHS Group, is reviewing its advertising account, which is handled by Big Communications.

À la manière de Fan Ho qui a su retranscrire avec poésie le Hong Kong des années 50, le photographe Fred Lyon a dressé un portrait touchant de la ville de San Francisco des années 40 à 70, par une série de clichés en noir et blanc. Du pêcheur au simple passant, des buildings florissants aux néons par dizaines, le photographe illustre avec sensibilité l’aspect vintage de la ville californienne.

Range Rover has rolled out a new global ad campaign to celebrate the “unique” and “captivating” design of its popular Evoque model.