Hasta La Creative!

> ASSINE o canal do B9 no YouTube
http://www.youtube.com/canalB9

> OUÇA o Braincast 131 – Os 20 anos de “Friends”
http://b9.cm/1wsYE1b

> EDIÇÃO por DELYRA Filmes
facebook.com/delyrafilmes

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Pour la deuxième année consécutive, est proposé à l’achat sur le site de Circular Calendar un calendrier circulaire permettant de mieux visualiser les jours, l’ensoleillement journalier, les cycles lunaires, solstices d’hiver et d’été, et enfin les equinoxes de printemps et d’automne. Cousin graphique de l’oeuf au plat, ce calendrier est une belle métaphore des années qui passent et se répètent, cycle perpétuel du temps.

• Read more about Director Mark Andrew Joins Madheart
• Add new comment

Earlier this week, Forrester released its first ever report ranking marketing technology companies by product offering. At the very top of the list? Adobe — a company known better for Photoshop and its creative suite than its tools helping companies interact more intelligently with customers and prospects.

Adobe beat out software powerhouses Oracle, IBM and SAP, which have made marketing software a priority, in some cases counting on marketing tech to drive software sales to other departments including sales (customer relationship management) and customer service (social listening).

Brad Rencher, general manager of Adobe’s digital marketing business, recently sat down with Ad Age and described the company’s plan to stay ahead of these competitors. What it comes down to, he said, is producing a system which helps marketers make sense of data, share it effectively across functions and put it into action when it matters.

Continue reading at AdAge.com

Cheel has released a new campaign for Samsung’s new Galaxy Alpha smartphone, featuring top model Doutzen Kroes.

The campaign is centered around a 30-second broadcast spot capitalizing on Kroes’ popularity. In the spot, Kroes is shown out clubbing with friends (according to the PR release, these are her actual friends, in real life!). Kroes finds reason to use her phone in various ways, as text such as “metal design” and “supersnelle autofocus” appear onscreen. Ultimately, it a very forgettable approach, as it seems Cheel is really banking on Kroes’ star power to carry the spot.

“The campaign perfectly illustrates the feeling that the Galaxy Alpha personifies: connected and stylish at the same time, while you enjoy the fun things in life,” said Gerben van Walt Meijer, Samsung mobile marketing manager. (more…)

New Career Opportunities Daily: The best jobs in media.