Hasta La Creative!

The Economist is unveiling a campaign that uses provocative headlines in a bid to increase the brand’s subscriber base.

L’Oreal USA is bringing in Colgate-Palmolive Co.’s top global media executive as its media chief in the first shakeup since Marie Gulin succeeded Marc Speichert as U.S. chief marketing officer in May.

Nadine McHugh, VP-global integrated media communications at Colgate, is assuming duties held by longtime L’Oreal USA Senior VP-Media Investments Vikki Schartzman, effective Oct. 27. Ms. McHugh’s title will be senior VP of omni-media for the L’Oreal USA CMO group, the company said.

Ms. Schwartzman, after 14 years in the top U.S. media role at L’Oreal, will become special adviser to Frederick Roze, president of L’Oreal Americas, “working on special projects within the media and publishing space,” the company said in a statement.

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New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola in Sierra Leone.

The video, directed by Indrani, puts a human face on the statistic that five children came into contact with the Ebola virus in Texas.

The work was developed as a collaboration between Danielle Butin of Afya, Scott Goodson of StrawberryFrog, and director Indrani, and was written by Kelly Beck and Scott Goodson.

“This film is intended to be a powerful message in what feels like a voice in the wilderness, offering hope and something for people to do now to help stop Ebola in West Africa where critical care items are urgently in need,” says Goodson.

Enfant, on a tous passé des journées entières à s’imaginer un monde hybride dans lequel réalité et imagination s’entremêlaient, nos personnages de films préférés marchant dans la rue en face de nous. Pour le photographe Thomas Dagg, cette fantaisie cérébrale signifie une seule chose : Star Wars. C’est à travers une composition photographique et infographique exceptionnelle, que l’artiste nous délivre cette série à découvrir ci-dessous.

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Abbott Mead Vickers BBDO’s Ian Pearman and Forsman & Bodenfors’ Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson’s second Middle Earth trilogy, “The Hobbit: The Battle of the Five Armies.”

Directed by Taika Waititi, the new clip is modesty titled “The Most Epic Safety Video Ever Made,” and it features appearances by Elijah Wood, Dean O’Gorman and Sylvester McCoy, all stars of the upcoming movie. No Ian McKellen, though. I guess he took the bus. Jackson also appears quite a bit, and his production company, WETA Workshop, helped develop the spot, along with Kiwi ad agency True.

“This latest offering combines members of our cast and our locations with Air New Zealand’s unique personality.” says Jackson. “I had a lot of fun on the set with Taika and the team and look forward to seeing the video on board.”

Elaborate effects—including one big-ass bird—and pointy-eared pageantry propel demonstrations of life vests, oxygen masks, aircraft exit procedures and the like. There’s plenty to savor, but one of the coolest elements is among the simplest: wood-carved tablet-type devices that perfectly capture the “magic mirror” ambiance of modern technology. MGM should market them as movie tie-ins. I want one!

“May your path always be guided by the light of the stars,” Wood says at the end of the fantastic journey. It’s a fitting way to wish viewers well and drive home the safety message once the enormous eagle has landed.

Air NZ’s first Hobbit-inspired flight-safety foray, “An Unexpected Briefing,” took off in 2012. A second spot, “Just Another Day in Middle Earth”—a fanciful long-form commercial sans safety message—taxied down the runway a year ago.

Apart from its elvish travels, the carrier’s taken off on other flights of fancy through the years. Far from the Shire, Air NZ visited a different land of enchantment in this Sports Illustrated safety collaboration, made its cabin attendants’ clothing disappear for no good reason, and let Richard Simmons exercise his own strange magic.