Hasta La Creative!

Today in More CP+B News, the agency’s Los Angeles office has found its newest executive creative director in Wieden+Kennedy veteran Kevin Jones.

Jones will lead all creative efforts at the office moving forward, and he brings more than two decades’ worth of experience to the role. He spent approximately ten years in different positions within the W+K organization, beginning his career as a writer there and advancing to directorial roles at W+K and Hal Riney while performing freelance creative work for other major shops like Goodby and Publicis.

Jones held the ECD position at W+K Portland since 2009 before accepting CP+B’s offer, and his name appears atop much of the agency’s recent work for auto clients like Chrysler and Dodge as well as Target, Nike and T-Mobile.

(more…)

New Career Opportunities Daily: The best jobs in media.

As we mentioned in Stir yesterday morning, Kraft has decided to drop the “steak” from A.1.’s title, now calling it A.1. Original Sauce. Now we have an online spot from CP+B to go along with the name change, explaining the nature of A.1.’s evolving relationship with steak.

In CP+B’s “New Friend Requests,” the Boulder-based agency imagines A.1. rethinking its commitment to steak via Facebook. We see posts of the two together, one of which contains the line “It’s just you and me forever.” But then A.1. gets new friend requests, first from pork, then from myriad other foods. This leads to the sauce changing its relationship status with steak to “It’s complicated,” citing a need to “see other foods.” Initially steak doesn’t take too kindly to this, but eventually steak and A.1. reconcile, with the spot ending with the tagline, “For almost everything. Almost.” The idea is about equal parts clever and goofy, but CP+B mostly make it work, although the spot could have benefited from a shortened run time (it clocks in at 2 minutes). Both the name change and the “For almost everything. Almost.” campaign stem from insights into diehard A1 users, who use the sauce on everything from chicken, pork, and fish to vegetables.

The “For almost everything. Almost.” campaign will also include TV spots, which debut Monday, the first from the brand in five years, in addition to digital, social, radio, out of home and in-store activations. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.