Hasta La Creative!

Oferecendo o que seria uma ‘alternativa nova e orgânica ao fast food’, a equipe do LifeHunter, especializada na produção de vídeos virais, se esmerou em trollar uma feira de produtos orgânicos.

Eles ofereceram itens tradicionais do McDonald’s, como Big Macs e Mc Nuggets, com uma apresentação diferente, perguntando a quem experimentava o que estavam achando da novidade.

Sem nenhum outro esforço de propaganda ou convencimento, a dupla conseguiu que muitas pessoas alegassem que tratava-se de um produto orgânico muito mais saboroso, destacando o frescor e a textura dos alimentos (!)

A conclusão da produção foi clássica: se você disser às pessoas que uma coisa é orgânica, elas vão automaticamente acreditar que isso é uma verdade. Mas isso, bem, isso a publicidade já sabe há muito tempo.

Post originalmente publicado no Brainstorm #9
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WPP’s AKQA is set to retain its Audi digital business after a lengthy agency review, according to people familiar with the matter.

Meanwhile, Audi is in the midst of a separate agency search focused on social media.

AKQA’s scope of work for Audi, which is part of Volkswagen, has spanned digital marketing and web development. The shop was responsible for the introduction of AudiUSA.com, which went live last June, and has since worked on a number of mobile and app development initiatives.

Continue reading at AdAge.com

Conçu pour être accroché à la branche d’un arbre en hiver, ce lustre expérimental est doté d’une résille tissée qui recueille l’eau naturelle telle que la rosée du matin et la pluie pour la cristalliser progressivement et former des stalactites. Le soir, les rayons lumineux se réfléchissent dans la glace et créent une lumière enchanteresse. Un projet initié par l’artiste Arturo Erbsman, à découvrir en images.

If you’re the type of person who thinks Saturday Night Live’s best years are behind it, you can stop reading now, because nothing I can write will convince you otherwise. Yeah, I know, you grew up watching the most brilliant comedians of all time, and, well, the new players are terrible. It’s like hanging on to your glory days on the high school football field. 

But it was interesting to watch the rerun of a 1990s Tom Hanks episode that ran before this week’s show. There were some hilarious gems, including a Wayne’s World episode featuring Aerosmith—so good. But “Tales of Ribaldry: Wench, Wife, Boot”? What a dud. The point is, you only remember the classic moments. 

You might feel the same way about Jim Carrey. Some would say his best days are behind him. And I certainly thought so when watching his super odd and awkward “Helvis” monologue that opened Saturday’s SNL.

But then we were treated to this virtual noogie of a parody where Mr. Carrey took on Matthew McConaughey’s pseudo-philosophical Lincoln ads. The vignettes were peppered throughout the show, but NBC has combined them for us in the clip below. So, SNL haters, sit back and enjoy some of the best ad spoofs the show has done in a while.

AARP wants to go go toe-to-toe with Apple and Samsung.

After being snubbed by mainstream tablet makers (AARP wouldn’t say which) “not interested” in its aged 50-and-older core demographic, the nonprofit decided to tackle the void it sees in the market. So the organization partnered with Intel for technology advice and Walmart for retail distribution and developed the RealPad, a tablet designed with its baby boomer and older audience in mind.

Today, AARP begins an aggressive marketing effort for the custom tablet, using national TV, print, digital and in-stores. The TV ads will run through December on network TV shows including NFL games, cable channels including USA, TNT and ESPN, and in syndication. Print ads will run in People magazine and The Washington Post.

Continue reading at AdAge.com

Airbnb, Facebook and John Lewis are among the brands partnering with D&AD for its 2015 New Blood Awards.

Outback Steakhouse parent Bloomin Brands is conducting a review for its media agency business, according to people familiar with the matter.

Bloomin, which owns Aussie-themed casual-dining chain Outback, Bonefish Grill, Carrabba’s Italian Grill, Fleming’s Prime Steakhouse and Roy’s, spent $149.6 million on measured media in the U.S. in 2013, according to Kantar Media. Outback accounted for the bulk of the spending.

The Tampa, Fla.-based company tapped incumbent Carat in late 2007. A year earlier, Bain Capital bought the company, then known as OSI Restaurant Partners, for over $3 billion. Bloomin Brands went public in 2012.

Continue reading at AdAge.com

This PSA by AMV BBDO for the British Coast Guard, titled “Every Second Counts,” pairs Hallmarky imagery of children playing on the beach with audio from a frantic 999 emergency call in which three children were being dragged into the water by a powerful undertow.

“Conditions on our coastline change in seconds,” the ad warns.

Many ads like this would have included footage of those changing conditions. But in some ways, keeping things quietly sunny and calm is even more jarring against the terror of the audio, and reinforce the point better than added drama would have.