The Swedish Academy cited the ability of Mr. Modiano, whose novels center on topics like memory, identity and guilt, to evoke “the most ungraspable human destinies” in his work.
Shaquille O’Neal, the former N.B.A. All-Star, has earned millions by promoting a wide variety of products, such as jewelry and soda.
FCB Toronto recently launched a campaign for the 2015 Pan Am Games on behalf of The Ontario Tourism Marketing Partnership Corporation, centered around a 60-second broadcast spot called “Invade.”
Appropriately enough, the ad imagines Toronto invaded by hordes of athletes, who take to the city to the tune of a cover of the Delphonics “Ready or Not.” It starts innocently enough, with a lone gymnast on a rooftop. But soon a swarm of kayakers is rowing toward the city, followed by equestrian riders storming through neighborhoods, soccer players running through woods and various other groups of athletes. The spot concludes with the message “41 countries, 51 sports,” followed by the tagline “Epic is on.” The spot fits the tagline pretty perfectly, encapsulating the scope of the event in a well-shot, jam-packed 60-seconds that gets more and more frantic leading up to its conclusion. (more…)
New Career Opportunities Daily: The best jobs in media.
You’re lost somewhere on the planet and freaked out for a second. But then, you remember. Uncle Google can lead you home. Or can he? What if you’re in the Arabian desert?
Well, now you’re in luck. Google strapped its Trekker camera to the lovely hump of a 10-year-old camel named Raffia and went and mapped the Liwa Oasis area of Abu Dhabi—and documented the journey in the video below.
So now, if you’re in Liwa and your phone has service, you can get your bearings. Or you can just check it out from the comfort of your couch.
Take a look at this fascinating clip of a camel making history.
Via The Verge.
La « House in Ohno » a été construite par l’agence japonaise Airhouse Design Office. Le client voulait deux étages, de hauts-plafonds et des espaces ouverts communicant avec le jardin. Cette belle maison faite de bois et de blanc est entourée de plaqueminiers (arbre donnant des kakis). A découvrir à travers les photos de Toshiyuki Yano.
Mozilla has a message for the advertising industry: Start respecting the user or face a backlash.
The technology company best known for its Firefox web browser is starting to sell ads of its own, and it doesn’t like what it’s seeing.
“You see all these things about optimization and data and about real time and all the chatter about brands wanting to own their users and the technology that has helped the process — but nowhere in these halls, or very little, have we heard anything about putting the user first.” said Darren Herman, Mozilla VP content services, in a conversation which began at DMexco and carried through Advertising Week earlier this month.
Virgin Holidays has tied up with Microsoft to produce an interactive online hub designed to replace its paperless holiday brochure and allow travellers to book holidays and access targeted written and video content.
AnalogFolk London has set up an editorial department and hired Kirsty Hathaway to lead it.
Estamos em pleno 2014, mas ainda é preciso explicar por A + B por que a diferença entre gêneros na nossa sociedade não faz o menor sentido. Pior: quando alguém como Emma Watson se dispõe a fazer essa explicação, ainda é ameaçada por trolls internéticos (!).
Entre as diversas formas como as moças são discriminadas, uma delas é pela diferença de salários – exercendo a mesma função, elas recebem menos que os moços. Não faz sentido!
Essa completa falta de senso de pagar mais para homens do que para mulheres já foi evidenciada em uma campanha da YMCA Auckland e na campanha Be a Man, da sueca Kommunal, e agora quem resolveu atacar o assunto foi a comediante Sarah Silverman.
Em um vídeo bastante NSFW, ela mostra que um jeito ‘fácil’ de resolver o problema seria se transformar em um homem (!) – ao deixar de ser uma ‘portadora de uma vagina’ e escolher um pênis para ser todo seu, ela mostra que poderia deixar de pagar essa que é praticamente uma taxa por ter nascido mulher.
A provocação faz parte da campanha Equal Payback Project, para a National Women’s Law Center, instituição que advoga pelas condições de pagamento iguais para homens e mulheres.
Depois de mostrar muitos pintos de borracha, a partir do 2º minuto do vídeo Sarah explica que, além de se transformar em homem, outra solução possível seria arrecadar os trilhões de dólares que as mulheres deixarão de ganhar durante suas carreiras, para recompensá-las pelo dinheiro perdido. “Se atingirmos o nosso objetivo, todas as mulheres nos EUA receberão um cheque para recompensá-las pelo dinheiro perdido”, brinca ela, emendando que caso o total (astronômico) não seja atingido, o valor obtido será doado para a NWLC, para que a instituição possa usar esse dinheiro para reverter essa situação social insana.
A criação (sensacional) é da Droga5.
Post originalmente publicado no Brainstorm #9
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Category: Up Your Game
Summary: I’m frustrated by the people that feel influence is a system that can be gamed or faked. All too often I see people who want to learn how to inflate their social media numbers or the amount of social recognition they receive without really thinking about why they want it.
Some entrepreneurs will tell you yes, there are ways that you can increase your influence by playing the game, but I’ll be honest — that’s not for me.
Bret Kovacs’ titleQuirky’s head of communitytells you all you need to know about his company.
“Community is why Quirky exists,” Mr. Kovacs says. “Our job is to get our members’ great ideas onto the site.” Quirky’s community members, currently 1 million, submit ideas that are evaluated by the company’s experts and test marketed to other members. To date, about 350 products have been developedand about 150 soldon the Quirky website and through retail partners.
Mr. Kovacs, who joined Quirky three years ago, has a job that gives him responsibility for three areas: marketing, digital and social content, and community management.
Agency giant WPP has acquired a stake in research company Rentrak to sync up Rentrak’s TV measurement assets with its own data and media buying groups Kantar and GroupM.
WPP will integrate its consumer data, including Kantar’s U.S. digital media and purchase data, with “volumes of TV information” and measurement technology from Rentrak, WPP said in a statement.
Rentrak tracks video-on-demand viewing on over 120 million TVs in 210 markets.
Umbrellas and yellow ribbons are the big symbols of the pro-democracy protests in Hong Kong. But brands have also gotten roped in, with their names and products associated with the demonstrations as well.
Why did protesters put a noose on an Ikea plush toy and hang it from a bridge? Why is the world’s largest jewelry brand doing damage control? And what was up with McDonald’s — why were the Hong Kong protesters lovin’ it? (Obviously, global fast food conglomerates are not usually held dear by Occupy protesters.)
Here’s a look at how a few brands have been popping up in the protests.
Print
Terminus 1
We cook food from around the World. We don’t mass produce it.
Advertising Agency:Questionmark Communication, Gurgaon, India
Creative Director:Kenneth Augustine
Art Director:Pintu Bisoyi
Copywriter:Kenneth Augustine
Illustrator:Pintu Bisoyi
Additional Credits:Sudip Bhattacharya
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| THE ORIGINAL? Scotch Brite Restaurant « wash my bill » – 2012 « Don’t want to pay the bill? Wash the dishes! » Source : AdForum Agency : Grey 141 São Paulo (Brazil) |
LESS ORIGINAL Mir (dishwashing liquid) Restaurant – 2014 « Mir Restaurant. Wash the dishes to pay the bill » Source : LaRéclame, L’ADN Agency : Ubi Bene, Paris (France) |
The definition of “premium” depends on whom you ask.
For some, premium simply means quality inventory — ads appearing on well-known, brand-safe websites, ideally on home pages and “above the fold.”
For others, it’s all about a compelling creative format that grabs attention and engages audiences (no banners or buttons need apply).
This animated spot shows you all the ways Virgin Hotels will be brilliant and revolutionary etc. The spots very Virginy in its animation, although not as irreverent as I’d expected, considering the stuff you can do in a hotel (wink wink).
(TrendHunter.com) The top October 2014 bizarre ideas include the comical, the outrageous and some real head-scratchers. Although most of these creations were likely not created with Halloween in mind, some of these…
(TrendHunter.com) This open-space apartment in Brazil was once extremely compartmentalized, which suited the family that inhabited it. But in order to make the space seem fresh and appealing to a young, single person…
Stephen Daldry tem quatro longas-metragens no currículo. “Billy Elliot”, “As Horas”, “O Leitor” e “Ta?o Forte e Ta?o Perto”. E com eles, acumula nada menos do que 19 indicações ao Oscar, incluindo três por Melhor Direção e três por Melhor Filme.
Não precisa saber muito mais do que isso para querer assistir “Trash: A Esperanc?a Vem do Lixo”, o novo filme do diretor, certo?
Mas os bons motivos continuam: Totalmente rodado no Rio de Janeiro, o longa adaptado do aclamado livro “Trash”, de Andy Mulligan, traz um elenco estelar formado por Rooney Mara, Wagner Moura, Selton Mello e Martin Sheen.
“Trash: A Esperanc?a Vem do Lixo” acompanha a aventura de três meninos – Raphael, Gardo e Rato – que fazem uma descoberta inesperada no lixão onde vivem. Não demora muito para que estejam fugindo da polícia, tentando corrigir um erro terrível.
Com roteiro de Richard Curtis, que você conhece por “Simplesmente Amor”, “O Diário de Bridget Jones”, “Um Lugar Chamado Notting Hill”, e tantos outros, o filme é uma das grandes apostas para a temporada de prêmios 2014/2015.
Assista ao trailer acima e não deixe de conferir o site oficial e a fanpage no Facebook.
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[Esse post é trazido a você por Universal Pictures. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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