Advertising Agency: JWT, Atlanta, USA
Chief Creative Officer: Perry Fair
Associate Creative Directors: Deb Dewitt, Matt Genne
Group Account Director: Mary Margaret Connell
Account Supervisor: Robyn Singer
Director of Integrated Production: Peter Blitzer
Producer: Sheryl Jessing
Production Company: Untitled
Editorial: Beast
VFX: Method Studios
Published: September 2014
Even a 29-year marketing vet like Gary Briggs has a few things left to learn.
Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and Google, shared three things he has learned in developing the social network’s brand over the last year while on stage at Ad Age’s Digital conference in San Francisco.
Stories that move people speak to moments that aren’t that surprising. “The simple everyday moments in our lives at certain times will be extraordinary moments,” Mr. Briggs said. Over the last six months Facebook has highlighted such moments with ads running in people’s news feeds that emphasize friendship.
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Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio.
The ads, by David&Goliath, have the basketball star waxing poetic about his bobblehead, his tearaway pants and even his mouthguard. He’s got the requisite pauses and sighs down to an art. Still, he probably shouldn’t quit his day job.
The clips are part of Vizio’s slam dunk poetry campaign, which also includes a nifty feature on its microsite where it will compose a Griffin-esque poem based on your name and an item of your choice. Unfortunately, the power forward isn’t available to recite these ditties. (He is available in gif form on this Tumblr, though.)
So, grab yourself a seat at a dimly lit table, order a stiff drink and appreciate these works brought to you by Griffin.
Credits below.
CREDITS
Client: Vizio
Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Art Director: Mike Cornell
Copywriter: Andy Sciamanna
Head of Production: Carol Lombard
Agency Executive Producer: Curt O’Brien
Agency Executive Producer: Christopher Coleman
Group Account Director: Jennifer Mull
Account Supervisor: Kammie Dons
Assistant Account Executive: Karolyne Crowe
Director of Business Affairs: Rodney Pizarro
Associate Business Affairs Manager: Camara Price
Production Company: RSA Films, Inc.
Director: Jordan Vogt-Roberts
Director of Photography: Mike Berlucci
President: Jules Daly
VP/Executive Producer: Marjie Abrahams
Executive Producer: Philip Detchmendy
Line Producer: Alejandra Quesada
Head of Production: Elicia Laport
Sales Representative: Shortlist
Editorial House: Spinach
Editor: Tony Orcena
Producer: Jonathan Carpio
Online & Color: Fell VFX
Flame Artist: Russell Fell
Executive Producer: Rachel Koch
Music: Human Music
Sound Design & Mix: Margarita Mix
Sound Engineer: Nathan Dubin
Advertising Agency: AJF Partnership, Melbourne, Australia
Director: Pete Baker / The Glue Society
Executive Creative Director: Andrew Foote
Creative Director / Copywriter: Michael Skarbek
Creative Director / Art Director: George Freckleton
Producer: Josh Mullens
Production company: Will O’Rourke
Executive Producer: Michael Ritchie
Planner: Brigitte Bayard
DoP: Rob Marsh
Head of Broadcast: Roz Ruwhiu
Planner: Lucy Cochran
Editing Company: The Editors
Editor: Laurence van Camp
Composer: Paul Ruske
Music Studio: Final Sound
Production Company Art Director: Gus Smith
Production Manager: Melanie Reardon
Senior Account Director: Kate Silver
Senior Account Manager: Anne-Marie Healy
Anheuser-Busch InBev, one of the NFL’s largest advertisers and sponsors, has broken its silence on the league’s recent troubles in a stern statement that appears to put the NFL on notice.
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” the brewer stated. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league.”
Still, the brewer did not indicate that it is pulling its sponsorship or advertising. Asked to elaborate on what it wants the NFL to do, a spokesman said: “Unfortunately we are not prepared to share any additional details of our conversations with the league or our sponsorship activity at this time.”
Nos últimos dias, começou a circular por algumas timelines do Facebook resultados de pesquisas DataEu feitos com uma ferramenta chamada Pollztat, que compara quantos dos seus amigos curtiram determinadas páginas, mostrando em um gráfico os resultados.
Apesar de interessante, a ideia não é exatamente inovadora. O BuzzFeed Brasil já promovia brincadeiras do tipo, como na listinha “18 motivos para reconsiderar algumas amizades no Facebook”, que usava a própria busca do Facebook para mostrar quais dos seus amigos curtiam páginas ~questionáveis~.
O que o Pollztat faz é montar um gráfico com diversas dessas buscas. Dá para fazer uma estatística particular de quantos dos seus amigos curtiram (e por isso teriam maior tendência de votar em) um determinado candidato à presidência, quantos deles gostam de tal banda, ou marca, etc. Não por acaso, algumas páginas mais ‘virais’ tendem a ter um melhor resultado até mesmo do que as páginas oficiais dos candidatos, por exemplo.
DataJac via Pollztat
Minha única ressalva é lembrar que essa ferramenta parte do princípio de que seus amigos tiraram um tempinho para ‘brincar de Orkut’ e sair buscando ‘comunidades que os representassem’ – quantos deles será que odeiam acordar cedo, hein?
Em todo caso, pode funcionar como um termômetro do que pensa o seu círculo de relacionamentos do Facebook. Para testar, basta acessar o Pollztat, autorizar a conexão com o Facebook e fazer a sua própria seleção de páginas a serem comparadas.
A criação é de Gilberto “Knuttz” Soares Filho.
Post originalmente publicado no Brainstorm #9
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The author is the journalist Leslie Bennetts, who covers the entertainment industry for Vanity Fair.
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This afternoon we learned that VP/ECD Jason Gaboriau is no longer with Crispin’s Los Angeles office.
He joined CP+B in 2011 when the agency hired him, along with co-ECD and in-house vet Tiffany Rolfe, to re-establish its L.A. location.
Gaboriau, who helped found New York’s Amalgamated, made the move to L.A. after former DDB CCO Eric Silver took majority ownership of the previous agency in late 2010. Rolfe later left CP+B to join CO: Collective, where she still serves as partner and chief content officer. Several months afterward, CP+B lured Sue Anderson away from TBWAChiatDay, where she had served as GCD on the Absolut account; she currently holds the ECD title at CP+B L.A.
At Amalgamated, Gaboriau worked on creative for Coca-Cola, Svedka and Ben & Jerry’s, among other clients. Recent CP+B credits include A1 and an extended 2012 campaign for Old Navy that played heavily on 90?s nostalgia.
We have no information on the details of Gaboriau’s departure, though a tipster tells us that he was involved in recent pitches to win business from Turbo Tax, the L.A. Clippers (which went with RPA after a very quick review) and Late Night with Jimmy Fallon.
New Career Opportunities Daily: The best jobs in media.
Zambezi has a new campaign for VEEV, “the world’s first Acai berry spirit,” asking you to “Cheat on your vodka.” As you may recall, this comes on the heels of Nail’s “Cheat on Greek” campaign for Stonyfiueld Organic, so it would appear that figurative adultery with food and beverages is popular at the moment.
For “Cheat on your vodka,” Zambezi imagines vodka as a grotesque older woman who has apparently been peeling potatoes (you know, because vodka is made from potatoes), questioning a man who she believes is cheating on her. She asks if she’s “too boring” and if she doesn’t “mix as well,” claiming she can smell betrayal on him. He’s pretty quick to relent, admitting his betrayal of vodka for VEEV without much pressure. The ad will run in 60 and 30 second formats online as both pre-roll and in-ad placements. It marks the first marketing campaign for VEEV since its 2007 inception. (more…)
New Career Opportunities Daily: The best jobs in media.
Hey wild ones,
The epoch of inevitability has arrived. If you hear the call in the howl of the streets, rattling the tin cities, breathing through the trees in the last forests, then you are being beckoned to the fight.
There are periods in human existence when the inevitability of a great upheaval, of a cataclysm that shakes society to its very roots, imposes itself on every area of our relationships. At such epochs, all men and women of good will begin to realize that things cannot go on as they are; that we need the great events that roughly break the thread of history, shake humanity out of the ruts in which it is stuck and propel it toward new ways, toward the unknown, toward the search for the ideal.
One feels the inevitability of a revolution, vast, implacable, whose role will be not merely to throw down the political ladder that sustains the rule of the few through cunning, intrigue and lies, but also to stir up the intellectual and moral life of society, shake it out of its torpor, reshape our moral life and set blowing in the midst of the low and paltry passions that occupy us now the livening wind of noble passions, great impulses and generous dedications.
—Pyotr Kropotkin, Words of a Rebel
Any day or night is the right time for a beginning, for a statement of intent and demand for a new way. September 17th will do.
One very personal deed of deep anger and love from each of us on Wednesday could open up a horizon of possibility that can’t be closed down.
So when the day comes, dedicate one act of noble passion, one gesture born of a free impulse, to the world that you dream about when you envision a free existence.
If you only do one thing on Wednesday and during the heady days of climate protest that follow, print out as many copies of this #WORLDREVOLUTION poster as you can and tape them up on bus stops, bank and shop windows, cash machines, government buildings, everywhere in your city where people will see them. Let them know the revolution is coming.
For the wild,
Read more on Adbusters.org
Pinterest’s first explosive growth was fueled by women, as suggested by early reports from women’s magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.
But don’t discount the growing group of men on the social pinboard, said Don Faul, head of operations at Pinterest, during an appearance at Ad Age’s Digital Conference in San Francisco.
See more video from the conference right here, with Old Navy Global CMO Ivan Wicksteed talking about the value of outtakes from its TV campaign with Amy Poehler.
Uma boa parte da indecisão dos clientes ao adquirir um produto personalizado advém do receio quanto ao que vai efetivamente chegar em sua casa no final. Será mesmo que essas duas estampas combinam? Não vai ficar chamativo ou esquisito demais?
O receio por vezes é o que acaba impedindo a compra de ser realizada, mas se depender da tecnologia desenvolvida pela Vizera, isso não será mais motivo para postergar a aquisição.
A partir de um projetor e do uso de realidade aumentada, a empresa consegue projetar sobre o móvel outras estampas e cores, permitindo uma melhor compreensão sobre como o móvel ficará quando for concluído. A partir de um tablet, o vendedor ou o próprio cliente pode testar combinações, estampas e cores – basta apenas que o sistema já tenha reconhecido a peça anteriormente, para projetar a imagem com mais precisão.
Além de mobiliário, a empresa acredita que a tecnologia possa ser utilizada também em carros, para demonstrar as diferentes customizações possíveis, e em casas e apartamentos, dando uma melhor dimensão para quem está decidindo a decoração.
As lojas que se interessarem podem entrar em contato com a Vizera para solicitar uma demonstração da tecnologia.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
