Hasta La Creative!

Just hours after the Minnesota Vikings reversed course and barred star running back Adrian Peterson from the team amid allegations of child abuse, Nike did an about-face as well.

The world’s largest sporting-goods maker suspended its endorsement contract with Mr. Peterson around noon in New York, about 12 hours after saying he remained a Nike athlete and that it would continue to sell his merchandise. The Vikings, under pressure from fans, sponsors and politicians including Minnesota Governor Mark Dayton and Sen. Al Franken, earlier today reversed a decision to let him play Sunday.

“Nike in no way condones child abuse or domestic violence of any kind and has shared our concerns with the NFL,” KeJuan Wilkins, a spokesman for the Beaverton, Ore.-based company, said today in an e-mailed statement. He declined to answer any further questions.

Continue reading at AdAge.com

Há alguns meses, um relatório da Kleiner Perkins falava sobre uma preferência dos usuários por aplicativos que permitissem conversas mais privadas, entre um grupo selecionado de pessoas, ao invés do broadcast oferecido pelas redes sociais.

Ao que parece, o Facebook está interessado em seguir nessa tendência. Não que a plataforma não permita que você já faça isso, mas ela exige de você um bocado de disciplina para organizar todos os seus contatos em listas de amigos, conhecidos, familiares e assim vai.

Por isso que o suposto app de codinome “Moments”, que o TechCrunch diz estar sendo desenvolvido e testado pelo Facebook, chama a atenção. O app teria um mosaico com várias seções que representam algum grupo de pessoas, como família e amigos. Ao tocar em uma dessas opções, seria possível compartilhar um status ou informação apenas com eles. Seria quase como uma forma de construir listas do Facebook, só que com a dinâmica de um app, bem semelhante ao que já é feito em plataformas como WhatsApp e Viber.

App “Moments”, do Facebook, seria parecido com o app Cluster (foto)

A vantagem seria evitar aqueles compartilhamentos acidentais, que acabam mostrando para os colegas de trabalho uma informação que deveria ir apenas para os familiares, ou exibindo para os pais uma fotografia que deveria ser exibida apenas entre amigos.

O Facebook não quis comentar sobre as informações obtidas pelo TechCrunch, mas não negou a existência do app. Por ainda ser um experimento, o app pode simplesmente não ser lançado ou chegar aos usuários com um nome diferente. No entanto, se a tendência observada pela Kleiner Perkins persistir, pode ser uma interessante saída para o Facebook, como forma de manter ativa a sua base de usuários.

Post originalmente publicado no Brainstorm #9
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David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.

Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr. (more…)

New Career Opportunities Daily: The best jobs in media.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lowe’s explains how to install a fence while riding a motorcyle (it’s surprisingly easy!), and Starbucks serves up another one of its texting-centric spots (see an earlier spot in this new campaign here). And Fiverr, the dirt-cheap tasks-and-services marketplace, has launched its very first TV commercial; it’s aired on four networks so far, including ESPN2 and ESPN’s SEC Network, according to iSpot’s 24/7 tracking.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

In Korea, Samsung is launching a new online sitcom about two roommates: a guy named Best and his gal pal called Future. The show is called “Best Future.” (Apparently, that all has a better ring to it in Korean.)

The show, to air online starting next month in six 10-minute episodes, is about a young Samsung employee and her roommate, an aspiring singer. It’s what the Korean electronics giant calls a “musical sitcom,” and it features popular songs from the ’80s and ’90s, according to a company blog post. It’s partly set in Samsung’s offices in South Korea.

Korea’s conglomerates are often stereotyped as high-pressure, hierarchical places to work, and the sitcom appears to be part of Samsung’s attempt to style itself as young, fun and creative.

Continue reading at AdAge.com

Outdoor
The Unzipped Truth

Why are we slaves to fashion?

Why is God white?

Why is the G spot so hard to find?

Why are we getting fatter and fatter?

Why is modern art so expensive?

In an attempt to start a citywide dialogue with New Yorkers, we stenciled simple, yet provocative, questions on sidewalks with #unzippedtruth. We then continued the conversation over social media channels and directed people to our answers at TheUnzippedTruth.com.

Creative Directors:Marta Ibarrondo, Ted Sabarese
Art Director:Marta Ibarrondo
Copywriters:Michael Demos, Alan Jacobs, Ted Sabarese, Susan Wood, Kristen Mcnamus, Marta Ibarrondo
Additional Credits:Production GoGorilla Media

Who needs CGI when you can build your own outlandishly complex ad props by hand?

Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by the agency to recap how it created four new spots for Motorola Mobility. 

The ads—for the Moto X and Moto G smartphones, Moto 360 smartwatch and Moto Hint wireless earbud—slowly reveal their interconnected prop designs, showing the complete set in the closing frames.

Despite sharing one large sound stage and production crew, the ads each feel completely unique, with the unifying factor being a flowing sense of shot planning and craftsmanship. It’s a nice continuation of what we saw in the agency’s earlier spot for the Moto E, which turned a 3-second drop into an epic 60-second journey.

Check out the behind-the-scenes photos and videos below, followed by the finished product and credits.

CREDITS

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Directors: David Gibson and  Nathan Lennon
Art Director: Andrew Wilcox
Copywriter: Spencer LaVallee
Creative Mutant: Jen Lu
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Group Brand Strategy Director: David Gonzales
Brand Strategy Director: Dan Wilkos
Global Business Director: Bryan Yasko
Account Directors: Ben Myers and  Amanda Chandler
Account Manager: Stephanie Thiel
Associate Account Manager: Jennifer Mott

Client: Motorola
Marketing Director: Barry Smyth
Brand Marketing Managers: Lindsay Dahms and  Magno Herran

Production Company: 1stAveMachine
Director: Asif Mian
Director of Photography: Manuel Ruiz
Partner/Executive Producer: Sam Penfield
Executive Producer: Melinda Nugent
Head of Production: Lisanne McDonald
Line Producer: Jason Taragan
Production Supervisor: Don Coppola
Postproduction Producer: Mike Sullo

Editorial: Rock Paper Scissors
Editors: Dan De Winter and Christopher Mitchell
Assistant Editor: Alex Liu
Head of Production: Justin Kumpata
Executive Producer: Eve Kornblum
Producer: Kristine Polinsky

Postproduction: 1stAveMachine
Head of Production: Lisanne McDonald
Postproduction Producer: Mike Sullo
Postproduction Coordinator: Patricia Burgess
Visual Effects Supervisor: Ed Manning

Color: Ricart & Co.
Colorist: Seth Ricart
Producer: Marcus Lansdell

Music: Search Party Music
Executive Producer: Eric David Johnson aka DJ Bunny Ears
Music Producer: Winslow Bright
Composer, Moto G: Paul Hammer
Composer, Moto X: Luke Adams
Composer, Anthem: Brian Englishman
Music: Moto Hint Egg Music
Songwriter: Erik Appelwick
Producer: Brack Herfurth

Sound: Sonic Union
Mixer: Rob McIver

Dentsu Aegis, which is owned by Japanese holding company Dentsu, has struck a deal to acquire search and performance-marketing agency Covario.

The San Diego, Calif.-based shop ranks among the top 20 largest search shops in the U.S. with revenue of $37 million in 2013, according to the Ad Age DataCenter. Its U.S. revenue was up 21% last year.

Covario’s agency business will become part of Dentsu Aegis Network, and will ultimately operate as iProspect — Dentsu Aegis’ global digital performance agency.

Continue reading at AdAge.com