Saatchi & Saatchi Examines Robot Love for Vorwerk

Saatchi & Saatchi Dusseldorf has a new campaign for Vorwerk examining some unintended consequences which may result from purchasing the company’s robotic vacuum cleaner.

In the spot, a toy robot becomes enamored with Vorwerk’s vacuum cleaner upon its arrival,  attempting everything to get the Vorwerk’s attention. The poor guy finds himself continually spurned as he goes to greater and greater lengths to attract his cleanliness-minded love, until it seems things may finally be going his way. While obviously inspired by the opening of Pixar’s WALL-E, the spot is well-executed enough to come across as a heartfelt homage rather than a ripoff, while also managing to showcase the Vorwerk’s capabilities. And it has to be one of the most entertaining ads for a vacuum cleaner we’ve seen.  (more…)

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Honda: Street light

The next letter could be your last. Look ahead, don’t text and drive.

Advertising Agency: DDB South Africa
Executive Creative Director: Liam Wielopolski
Creative Director / Art Director: Roberto Adamo
Creative Director / Copywriter: Eric Wittstock

Honda: Traffic light

The next letter could be your last. Look ahead, don’t text and drive.

Advertising Agency: DDB South Africa
Executive Creative Director: Liam Wielopolski
Creative Director / Art Director: Roberto Adamo
Creative Director / Copywriter: Eric Wittstock

Refuge: Jamelia

Advertising Agency: BBH, London, UK
Creative Director: Caroline Pay
Creatives: Jack Smedley, George Hackforth-Jones
Director: Cressida Holmes-Smith
Producer: Jeremy Gleeson

John Lewis: Beauty

Advertising Agency: adam&eveDDB, UK
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Art Director: Jon Farley
Copywriter: Alex Lucas
Photographer: Romin Favre

John Lewis: Home

Advertising Agency: adam&eveDDB, UK
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Art Director: Jon Farley
Copywriter: Alex Lucas
Photographer: Romin Favre

John Lewis: Little Waitrose

Advertising Agency: adam&eveDDB, UK
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Art Director: Jon Farley
Copywriter: Alex Lucas
Photographer: Romin Favre

Popchips "Potatoes" (2014) :30 (USA)

For its first national campaign, Popchips hired some veteran comedy writers from 30 Rock, SNL and the Office, as well as some improv actors. Something about this misses the mark. Maybe it’s because it’s shot on white sych.

Country: 

Commercials: 

Popchips "Anniversary" (2014) :30 (USA)

The Popchips duo returns to bring more comedy and Popchips into our lives. My only critique on this spot, besides the fact the improv couple have zero chemistry, is that they didn’t show the product long enough. Twenty-seven seconds of product is not enough.

Country: 

Commercials: 

Ben Gibbs, Jan Cilliers and Celest Gilbert Launch GIRL OVERBOARD

Film and commercial VFX Supervisor Ben Gibbs, VFX Supervisor and Lead Flame Artist, Jan Cilliers and Executive Producer Celest Gilbert launch creative studio GIRL OVERBOARD.

Gibbs is best known for his collaborations on Spike Jonze films including “Her” and “Where the Wild Things Are,” as well as numerous award-winning projects for commercial directors Lance Acord, Mark Romanek, Tarsem and Ulf Johansson. The Girl Overboard team kicked off the summer by collaborating with Park Pictures on their recent campaign for Apple.

Adland: 

Best-of Concept Cars on Fubiz

Pour ce deuxième best-of de Septembre, ce sont les automobiles qui sont à l’honneur. Des « concept cars » plutôt que de simples voitures, nous avons rassemblé les bolides les plus époustouflants : des Lamborghini, des Mercedes ou encore une voiture volante, le meilleur de l’automobile conceptuelle est à découvrir dans la galerie.

Bugatti Gangloff Concept

Lamborghini Egoista Concept

Concept Cars from the 20th Century

Plymouth XNR Concept Car

Speedster Concept Aston Martin

Toyota Futuristic Car

Pininfarina Concept Car

Original 1979 Lamborghini Countach for Sale

Lamborghini Sesto Concept Car

Ford Evos Concept Car

Dolorean Taxi

Jaguar XKX Concept

Renault Alpine Concept Car

Volkswagen Optism

Renault – Kwid Concept Car

Renault Twinz

Toyota FT1 Concept-Car

Peugeot XRC Concept

Mercedes-Benz Concept Style

Peugeot HX1

Mercedes-Benz SF1 Concept

Mercedes-Benz AMG Vision Gran Turism

Jaguar C-X75 Concept Car

Flying Car

Citroen Taranis

BMW i8 Spyder Concept

BMW 328 Hommage

BMW Zagato Coupé

Audi OLED Lighting

Acura NSX Concept Car

Bugatti 16C Galibier

Audi E-Tron Spyder

Aston Martin DBC Concept

Ferrari Aliante Concept

Peugeot Onyx

Renault Alpine

Volkswagen Beetle Mobile Shark Cage

41 Volkswagen Beetle Mobile Shark Cage
40 Renault Alpine
38 Peugeot Onyx
36 Ferrari Aliante Concept
34 Aston Martin DBC Concept
33 Audi E-Tron Spyder
32 Bugatti 16C Galibier
31 Acura NSX Concept Car
30 Audi OLED Lighting
29 BMW Zagato Coupé
28 BMW 328 Hommage
27 BMW i8 Concept
26 Citroen Taranis
24 Flying Car
23 Jaguar C-X75 Concept Car
22 Mercedes-Benz AMG Vision Gran Turismo
21 Mercedes Benz SF1
20 Peugeot HX1
19 Mercedes-Benz Concept Style
18 Peugeot XRC Concept
17 Toyota FT1 Concept-Car
16 Renault Twinz
15 Renault – Kwid Concept Car
14 Volkswagen Optism
13 Renault Alpine Concept Car
12 Jaguar XKX Concept
11 Dolorean Taxi
10 Ford Evos Concept Car
9 Lamborghini Sesto Concept Car
8 Original 1979 Lamborghini Countach for Sale
7 Pininfarina Ferrari Sergio
6 Toyota futuristic car
5 Speedster Concept Aston Martin
4 Plymouth XNR Concept Car
3 Concept-Cars
2 Lamborghini Egoista Concept
1 Bugatti Gangloff Concept
0 Best-of Concept Cars on Fubiz

Apple is consumer darling with "record" iPhone 6 sales – but is the record meaningless?

Apple has sold more than 10m iPhone 6 and iPhone 6 Plus models in their first weekend on sale, marking a new record for the company.

British Humanist Society apes Thought for the Day on the Underground

The British Humanist Association (BHA) has launched a poster campaign in 100 London Underground stations, asking commuters to think about the topic, “What’s it all for?”

The Endless River: o “novo” disco do Pink Floyd

Atenção, Pink Floydmaníacos: dia 10 de novembro é dia de festa!

The Endless River, o novo álbum do Pink Floyd, finalmente vai chegar. Há muitas curiosidades envolvidas em sua história. É um álbum realmente novo? Apesar de ser totalmente inédito, o material do disco foi concebido lá atrás, nas sessões do Division Bell (até agora o último disco de estúdio do Floyd).

Feito para homenagear Rick Wright, o saudoso tecladista da banda, David Gilmour e Nick Mason se reuniram este ano e decidiram que grande parte do material que não entrou para o Division Bell deveria ser revisitado, já que nele há muito da “alma” e dos teclados de Wright.

Gravações da época foram completadas agora, novos arranjos e vocais adicionados e, com o apoio da tecnologia avançada dos estúdios, ressuscitou-se uma parte esquecida dos arquivos do Pink Floyd.

Segundo o site oficial do novo disco, The Endless River é basicamente uma peça só, dividida em 4 partes. E quase toda instrumental (apesar de vocais terem sido gravados e divulgados há poucos meses).

Em se tratando de David Gilmour, certamente teremos aqueles solos maravilhosos e cheios de feeling que tanto caracterizaram a banda em toda a sua história. E uma temática parecida com a de The Division Bell, já que o material foi concebido nas gravações daquele disco.

Sinceramente, não sei o que esperar. Mas é Pink Floyd, são Gilmour e Mason em atividade novamente e isso está longe de ser uma notícia ruim.

(Roger Waters naturalmente não está envolvido, já que desde 1984 ele não faz mais parte do Pink Floyd e mantém uma relação de distância com Gilmour e cia.)

Em High Hopes, Gilmour já cantava sobre o rio sem fim. Que agora ele venha para completar e manter a grandeza de uma das discografias mais sólidas da história da música popular.

The Endless River. Forever and ever.

 

Brainstorm9Post originalmente publicado no Brainstorm #9
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twofifteenmccann Crafts ‘#ThumbMoments’ for Pandora

twofifteenmccann have created a new campaign for online radio service Pandora, entitled “#ThumbMoments.”

Users of the service typically give a song a thumbs up to favorite a song, and a thumbs down to not hear the song on their station again. But on September 5th, twofifteenmccann and Pandora made the thumbs up much more meaningful. Fans who favorited a song by Lindsey Sterling, the song was interrupted by a live message from the star, followed by a one-on-one concert for the fan. Over the course of three hours, Sterling performed seven of these concerts for Pandora listeners. Their reactions form the backbone of the new online campaign, which debuted today.

The emphasis on the thumbs up emphasizes one of the service’s more recognizable features, and allows for Pandora to surprise fans of other artists with similar concerts in the future. Indeed, The New York Times reports that future “commercials will follow the same format, but Pandora declined to name participating musicians.” Additionally, hitting thumbs up for certain (unspecified) artists in the future will result in fans receiving “thumb gifts,” such as signed instruments.

“It was very emotional for listeners, and very emotional for Lindsey, too, because she could see them one-to-one in a way that she doesn’t even get to in a concert,” James Robinson, chief creative officer of twofifteenmccann, told The New York Times of the campaign. “She could see what her music meant to these people.”

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Jeep: Keep

Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Art Director: Mert Özkaner
Copywriters: Ömer Siber, Ari Koen
Creative Group Head / Art Director: Ekin Arsiray
Account Director: Tuba Azak
Graphic Designer: Funda Kentü?

Jeep: Deep

Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Art Director: Mert Özkaner
Copywriters: Ömer Siber, Ari Koen
Creative Group Head / Art Director: Ekin Arsiray
Account Director: Tuba Azak
Graphic Designer: Funda Kentü?

Jeep: Beep

Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Art Director: Mert Özkaner
Copywriters: Ömer Siber, Ari Koen
Creative Group Head / Art Director: Ekin Arsiray
Account Director: Tuba Azak
Graphic Designer: Funda Kentü?

Jodi Lee Foundation: It'll take years off you

Advertising Agency: AJF Partnership, Melbourne, Australia
Executive Creative Director: Andrew Foote
Creative Director / Art Director: George Freckleton
Creative Director / Copywriter: Michael Skarbek
Retoucher: Drew Smith
Senior Account Director: Kate Silver

Staffordshire Retired Police Dog Fund: Teeth

Advertising Agency: Cogent Elliott, UK
Creative Director: Richard Payne
Art Director: Simon Fones
Copywriter: Craig Wood
Photographer: Manvir Rai