Music whithout tangle.
Advertising Agency: La Familia, Santiago, Chile
Executive Creative Director: Miguel Angel Barahona
Creative Director: Gabriel Cantallopts
Art Director: Victor Torres
Copywriter: Gabriel Aguilera
Advertising Agency: Impact BBDO, Dubai, UAE
Creative Director: Karim Hassan Sherif
Art Director: Sarah Kammoun
Copywriter: Karim Hassan Sherif
Executive Creative Director: Phillpe Der Aprahamian
Production: Deja Vu
Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]
The post Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast appeared first on AdPulp.
Thom Yorke, Radiohead’s lead singer, said he wanted to test a new way for artists to release their work online.
ABC’s Thursday night of dramas, featuring “Scandal,” “How to Get Away with Murder” and “Grey’s Anatomy,” posted impressive ratings, while Fox’s only bright spot was “Gotham.”
This week, iCrossing is hiring a digital media supervisor, as well as a director of insights and data science. Meanwhile, KSV is seeking a senior copywriter, and Situation Interactive is on the hunt for a senior account executive. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
John Mack Carter, one of the industry’s most influential magazine editors and the longtime voice of McCall’s, Ladies’ Home Journal and Good Housekeeping, has died at 86 following a long battle with Parkinson’s. Mr. Carter was the only person in publishing history to helm all three titles.
Mr. Carter played a major role in launching Country Living, Victoria, SmartMoney and Marie Claire, but was mainly associated with women’s magazines. In the early 1970s, he made headlines when women stormed his office at LHJ and held him hostage for 11 hours as they demanded changes in the publication. The experience helped change the magazine’s editorial direction and Mr. Carter remained an advocate for women for the remainder of his career.
Over his six decades in publishing, he achieved many milestones, including blazing a trail by first putting celebrities on the cover of Good Housekeeping. He was inducted into the American Society of Magazine Editors Hall of Fame in 2000 and was president of the organization from 1990-1992. Gilbert C. Maurer, director and former Hearst chief operating officer, recalled Mr. Carter’s “knack for perceiving unfilled needs in the marketplace was uncanny. And no one ever wrote a better cover line.”
Les graphistes argentines Sabrina Giselle Acevedo et Jazmín Granada ont revisité avec talent le générique du film The Grand Budapest Hotel de Wes Anderson. Les deux artistes ont recréé des scénographies du film à l’aide de maquettes en papier et présentent ici une courte vidéo de leur travail. On y retrouve les fameuses boites à patisseries Mendl’s ou encore les clefs soigneusement rangées de la réception.
As if we needed further proof that 90?s-style R&B is history’s most resilient genre (even when performed by painfully white people), here’s a little skit created by DDB to position client Breyers’ gelato as the kind of naughty treat that mature adults indulge in when the kids aren’t watching.
In order to remind everyone how silly the idea of gelato as a vice really is, the copywriters made sure to point out the inanity of the sad pleasures that parents (apparently) allow themselves to enjoy: HBO and a frozen dessert that contains about 35 percent of the fat of, you know, the real stuff.
New Career Opportunities Daily: The best jobs in media.
Nem sempre a ideia mais suntuosa é a mais eficiente, e nem sempre simplicidade significa menos resultado. Ou, pelo menos, parece ter sido o que essa startup descobriu.
Entre as estratégias para divulgar o aplicativo Dojo, que ajuda a encontrar restaurantes e eventos na região de Londres, estava a ideia de imprimir 1500 flyers, que seriam distribuídos nas ruas.
No entanto, os fundadores da startup lembraram que as pessoas odeiam esse tipo de folhetos, e que o destino deles provavelmente seria a lixeira mais próxima. Ao invés disso, eles decidiram inovar usando cartas. Isso mesmo, cartas. Cada um deles escreveu um texto bem pessoal, contando qual emprego tinha deixado, falando sobre a iniciativa e convidando as pessoas a baixarem o app na App Store. Com a mesma verba dos flyers, eles conseguiram imprimir 19 mil dessas cartas, e eles mesmos as distribuíram, logo pela manhã, em locais de alta circulação de pessoas.
O resultado? Eles conquistaram milhares de downloads e até mesmo um potencial investidor, tudo isso usando um editor de texto, uma impressora e um tantinho de sinceridade.
Quem dera metade dos releases que eu recebo tivessem o mesmo cuidado. Tomara que nos próximos anos as pessoas se preocupem mais em informar do que em spamear.
Post originalmente publicado no Brainstorm #9
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Eileen McKenna, an avertising executive whose career spanned agencies such as Wells Rich Green and McCann, New York, died from cancer last week at her home in Greenwich Conn. She was 61. Ms. McKenna was also a child actress famous for her appearance in the first spot for the Xerox 914 copier.
Ms. McKenna began her career in advertising at a young age. She appeared in several commercials and TV shows in the early days of TV, making history with the Xerox ad; she was also the first child to be featured in the “Breck Girl” campaign that ran for more than 40 years and won “Breck Girl of the Year” honors. Both classic campaigns are featured at the Smithsonian Museum of American History.
In her adult life, Ms. McKenna went on to work as an account supervisor at Wells Rich Greene. In her 2002 autobiography, “A Big Life (in Advertising),” Mary Wells Lawrence referred to Ms. McKenna as “the absolute best” for her work on the TWA account. Most recently she worked as a senior account manager at McCann New York, primarily on L’Oreal, where she mentored young people beginning their careers in advertising.
The No Ad app replaces images of advertisements in the New York City subway system with images of artworks.
The author of four novels, Mr. Franzen is the focus of a Swarthmore College English professor who has also studied Faulkner, Proust and Kafka.
The terms were not disclosed in the settlement over ownership rights to lucrative characters like Thor and the X-Men.
(TrendHunter.com) The foremost engaging feature of the White Trash iPhone case is that it counters the value of your precious handset with the image of litter. Immediately, you can expect that this product will act…
(TrendHunter.com) This retro vixen editorial for Vogue Spain features top model Emily Didonato. The brunette beauty is captured by photographer Miguel Reveriego’s lens and is seen posing in a wardrobe of…
(TrendHunter.com) Perhaps the most revolutionary piece of technology in the last decade, 3D printing has the potential to innovate across many different fields. For instance, there are countless 3D printed medical…
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