Hasta La Creative!

Cavalry has a new campaign for Coors centered around a 30-second anthem ad.

The spot opens up with man with goggles on staring at a bottle of Coors, presumably at a bottling plant, accompanied by the message “Coors Light is always cold filtered.” Then the scene shifts to a group of friends out at a bar and the message continues, “Because Friday” and the scene shifts again to a house party as we see “Leads to Saturday” on the screen. The spot goes on to suggest that “…every day deserves cold bottled” Coors Light. It’s all pretty straightforward and not a bad approach for a beer whose biggest selling point is how cold it is. Still, we can’t help but wish that they’d air this one as well. (more…)

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• Read more about GE – Enhance Your Lighting / Jeff Goldblum – (2014) (USA)
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U.K. retailer John Lewis, best known for its nostalgic Christmas commercials, is also investing in the future, by selecting micro-location specialist Localz as the winner of its first JLAB incubator contest.

Localz, founded nine months ago in Australia, will spend the $162,000 prize money on developing its European presence.

Working with John Lewis, Localz will use Apple’s iBeacons as well as more traditional location technologies like WiFi, GPS and Near Field Communication to pinpoint shoppers’ exact locations. The first application is set to be a technology that triggers a customer’s “click and collect” order to be brought to the collection point as soon as the shopper walks into a store.

Continue reading at AdAge.com

Ogilvy Paris has a new online spot for Dove examining how mothers’ insecurities about their bodies carries on to their daughters.

For the spot, Ogilvy Paris asked mothers to fill out a survey asking what they did and didn’t like about their own bodies. Then, they had their daughters fill out the same survey, which, unsurprisingly, contained many of the same answers. When the mothers were then presented with their daughters’ surveys, they realized how they were passing down their feelings about their bodies, both positive and negative, to their daughters and resolved to be more confident and happy with themselves.

“Whether a mother, aunt, coach, teacher or sister, all women can set a positive example for the next generation by expressing their own beauty with confidence,” Jennifer Bremner, director of marketing at Dove, told Adweek. “Dove has long been dedicated to fostering positive self-esteem in women and girls, and we invite all women to join us in making a difference to the next generation by ensuring their own beauty legacy is a positive one.”

Ogilvy has made Dove synonymous with empowerment through its advertising celebrating different ideas of feminine beauty, winning accolades for the viral “Real Beauty Sketches.” While the more recent “Patches” was criticized by some as condescending and inauthentic, even receiving its own parody, “Legacy” marks a nice return to form, with its positive message reminiscent of the success of “Real Beauty Sketches.” The spot, which was uploaded today, will have an uphill battle to reach the same level of viral success as that ad, but its shareability all but ensures it will reach millions of views before long.

New Career Opportunities Daily: The best jobs in media.