Le célèbre artiste JR a rassemblé pour Madame Figaro une troupe de quarante danseurs qu’il a photographié à 56m au dessus du sol, sur le toit de l’opéra Garnier à Paris. Tous vêtus de justaucorps à pois noir et blanc dégradés, danseurs et danseuses ont joué le jeu et donné vie à ce projet audacieux.
Na hora de ajudar a buscar uma solução, entender melhor um problema ou ter ideias durante uma reunião de brainstorm, os post-its se tornaram ferramenta crucial do trabalho em equipe. Com eles, as pessoas se desconectam dos seus gadget e focam em resolver uma questão, mantendo a flexibilidade de rearranjar as ideias ao colar e descolar de um mural os papéis auto adesivos.
No entanto, muitas vezes é preciso que exista uma facilidade de convergência entre métodos analógicos e digitais. Será que tirar uma foto do mural já organizado seria o suficiente?
Para a 3M, fabricante dos Post-its, não. Por isso, a empresa desenvolveu o app Post-it Plus, que é capaz de reconhecer cada um dos papeizinhos autocolantes que aparecem na foto, oferecendo a possibilidade de reorganizá-los na tela com um simples deslizar de dedos, criando até mesmo grupos para cada tipo de post-it.
Em uma foto, o app pode reconhecer até 50 post-its, identificando o reconhecimento de cada um deles com um tique verdinho. Se você quiser salvar apenas uma parte das anotações, também é possível desmarcar alguns dos Post-its, assim ele não será digitalizado pelo aplicativo.
O resultado final da reorganização dos post-its na tela pode ser encaminhado para outras pessoas via email, mensagem de texto e redes sociais, ou então ser enviado para aplicativos de armazenamento como Dropbox e Evernote. Quem quiser também tem a opção de exportar os murais de post-its digitais em formato PDF, PPT, planilhas ou no formato proprietário do app, que permite edição posterior.
Se não fosse útil o suficiente, o app ainda é gratuito. Um motivo a mais para você continuar usando os papeizinhos coloridos autocolantes.
Post originalmente publicado no Brainstorm #9
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Depois de criar alguns filmes grandiosos – caso da equilibrista atravessando uma corda presa entre dois caminhões em movimento, o espacate de Jean-Claude Van Damme ou ainda a celebração da Suécia personificada por Zlatan Ibrahimovic -, a Volvo assume um tom muito mais intimista em The Swell, comercial feito para XC60 que marca o início da parceria com a Grey de Londres.
Com direção de Marcus Söderlund, a proposta deste comercial é propor às pessoas que busquem aquela sensação de realidade que parece perdida nos dias de hoje – uma resposta mais intuitiva – “a experiência visceral e emocional que o Volvo XC60 trouxe para a vida”, destaca a marca.
O conceito é traduzido em belíssimas imagens de uma mulher pegando ondas no mar, sozinha, nas primeiras horas da manhã. O resultado ficou bonito de assistir e vale o play.
Post originalmente publicado no Brainstorm #9
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The advertising world is in an advanced state of disruption.
At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting accustomed results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.
Today’s marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or simply a host of new choices. As sales dry up, marketers are switching to less expensive ways to promote their wares and these methods diffuse the time and attention consumers are willing to give to individual sales pitches.
The Cumberland Packing Corporation’s line of In the Raw products gets a family tree-themed marketing campaign.
“We hear” may not be the most appropriate category for this post; “we see, on Twitter” would be more accurate.
But it certainly looks like Karen Kaplan, CEO and chairman of Boston’s Hill Holliday, met with Wieden+Kennedy managing director Tom Blessington at Fenway Park to say goodbye to Derek Jeter this weekend.
As to whether Kaplan’s merger mention is serious or not, it would make sense given the Cadillac account’s recent move from HH to Lowe Campbell Ewald and the subsequent disbanding of IPG’s Rogue unit.
It would also be particularly interesting because W+K remains independent while HH, as part of the IPG conglomerate, is a publicly traded entity.
New Career Opportunities Daily: The best jobs in media.
Grey London has launched its first global campaign for Volvo since winning creative duties last December, which takes a different approach to automobile advertising.
In the 60-second “The Swell,” the first shot is from the passenger side perspective. As the camera zooms out (while panning around the car) we see that the door is open and the car is parked at a deserted beach. “To feel, to really feel, is a rare thing these days,” intones the voiceover as we see the car’s driver (presumably) riding a surfboard and taking in the surroundings. As the camera submerges into the water, we see the tagline, “Seek feeling.”
The unusual spot breaks today on Volvo’s YouTube account and website, and will broadcast in Germany, Australia, France, Turkey and Belgium at the end of this year, and the UK in 2015.
“The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack,” Hollie Newton, Grey London’s global creative director told Campaign. “There’s a defiant, slightly renegade Swedish spirit to Volvo that simply doesn’t fit with the bland world of car advertising. And thank God for that.”
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Simon Langley
Creative Director: John Lam
Creative Group Head: Laurie Geddes
Executive Planning Director: Angela Morris
Account Management: Anne Gibson, Rachel Wintle
Producers: Amanda Slatyer, Rachel Townsend
Director: Michael Spiccia / Good Oil Films
Photographer: Simon Harsent
Media: Universal McCann
Production: Good Oil Producers
EP: Juliet Bishop
Producer: Ben Scandrett-Smith
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Simon Langley
Creative Director: John Lam
Creative Group Head: Laurie Geddes
Executive Planning Director: Angela Morris
Account Management: Anne Gibson, Rachel Wintle
Producers: Amanda Slatyer, Rachel Townsend
Director: Michael Spiccia / Good Oil Films
Photographer: Simon Harsent
Media: Universal McCann
Production: Good Oil Producers
EP: Juliet Bishop
Producer: Ben Scandrett-Smith
Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Director: Stéphanie Pasteur
Copywriter: Cédric Hamelin
Photographer: Anoush Abrar / Florence Moll
Strategic planning: Amélie De Chasteigner
Account team: Dorothée Mianet, Eugénie Rodrigues
Art Buyer: Claire Nicaise-Schindler
Hairdresser: Olivier Schawalder
Make up: Christina Lutz
Production: The Shop
Retoucher: Süsstrunk & Jericke
Published: December 2013
Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Director: Stéphanie Pasteur
Copywriter: Cédric Hamelin
Photographer: Anoush Abrar / Florence Moll
Strategic planning: Amélie De Chasteigner
Account team: Dorothée Mianet, Eugénie Rodrigues
Art Buyer: Claire Nicaise-Schindler
Hairdresser: Olivier Schawalder
Make up: Christina Lutz
Production: The Shop
Retoucher: Süsstrunk & Jericke
Published: December 2013
Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Director: Stéphanie Pasteur
Copywriter: Cédric Hamelin
Photographer: Anoush Abrar / Florence Moll
Strategic planning: Amélie De Chasteigner
Account team: Dorothée Mianet, Eugénie Rodrigues
Art Buyer: Claire Nicaise-Schindler
Hairdresser: Olivier Schawalder
Make up: Christina Lutz
Production: The Shop
Retoucher: Süsstrunk & Jericke
Published: December 2013
Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Director: Stéphanie Pasteur
Copywriter: Cédric Hamelin
Photographer: Anoush Abrar / Florence Moll
Strategic planning: Amélie De Chasteigner
Account team: Dorothée Mianet, Eugénie Rodrigues
Art Buyer: Claire Nicaise-Schindler
Hairdresser: Olivier Schawalder
Make up: Christina Lutz
Production: The Shop
Retoucher: Süsstrunk & Jericke
Published: December 2013
Suzana Apelbaum has moved to Google as a creative director in the New York office, just a few months after joining VML, a digital marketing agency that is part of Y&R, as creative director in January 2014. Apelbaum started her career as a digital creative director at ad agencies in her native Brazil and moved to New York from Sao Paulo in 2010. In the U.S., she was executive creative director of StrawberryFrog, then creative director at Anomaly.
Carolina Melis directed and designed this intriguing piece for Fendi. Far from showing the usual bored looking models strutting up and down the catwalk, this video uses geometric shapes and colors to make the purses and wallets pop.
To celebrate 30 years, Toys R Us created this anthemic spot featuring kids of all ages pledging to retain the best parts of their youth. No matter how old you get, you never have to grow up.
L’artiste espagnol Jaime Sanjuan Ocabo utilise son iPad pour réaliser ces incroyables peintures. À l’aide d’une application de croquis, l’artiste dessine les esquisses et applique la couleur avec son doigt. Une série composée de portraits et de natures mortes digitales ainsi que des étapes de réalisation sont à découvrir dans la galerie.
Addison Lee has added to its growing list of senior hires, bringing in former agency boss Nick Constantinou as head of marketing and product innovation as it looks to stay on top in the taxi wars.
Scaling cabs and buses, jumping over sawhorses, crawling under fencing and high-stepping through a maze of tires, all while covering 10 to 12 miles on foot — this isn’t your average road race.
It’s the Men’s Health Urbanathlon, a nine-year-old global event held in 22 cities on six continents, and it’s billed as the “ultimate test of endurance, strength, mobility and pure toughness.” This fall, nearly 10,000 participants will take part in various Urbanathlon challenges, and a portion of those will hail from Madison Avenue. The New York event on Oct. 25, for example, will include some 330 racers representing more than 30 advertising agencies.
The Agency Challenge, created three years ago, pits creative and media agency employees against one another as they compete to win a free page in the January or February issue of Men’s Health for an ad dedicated to a cause or aid organization of the agency’s choosing. The winners will also have a group photo featured in the issue. Past winners include Aegis’ media arm Carat, Omnicom’s OMD and Sausalito, Calif.-based agency BSSP.
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