Hasta La Creative!

A agência Duval Guillaume criou uma ação bastante interessante para divulgar a marca dinamarquesa de queijos Castello, nos Estados Unidos. Com um museu pop-up devidamente instalado na estação Grand Central, em Nova York, a mostra Eat the Art trazia reproduções de obras de arte que poderiam ser experimentadas pelo público.

Fizeram parte da ação telas como Natureza Morta com Queijos, Alcachofras e Cerejas, assinada por Clara Peeters em 1625, Natureza Morta com Pão, Manteiga e Queijo, de George Smith e datada de 1754, Jarra de Damascos, de Jean-Baptiste-Siméon Chardin (1758), Queijo com Três Biscoitos, de Raphaelle Peale (1813), Natureza Morta com Garrafas, Vinho e Queijo, de John F. Francis (1857), e Natureza Morta com Queijo, de Antoine Vollon (1870s).

Todas elas foram reproduzidas com alimentos reais – especialmente os queijos, que trouxeram as diferentes variedades da marca Castello -, e puderam ser degustados por mais de 500 mil pessoas que passaram pelo espaço. Só de ver o vídeo acima, já deu vontade de experimentar.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

National Football League Commissioner Roger Goodell is a man of “very high integrity,” the head of mobile-video partner Verizon Communications Inc. said, pledging to help the league develop a program to combat domestic violence in the wake of the Ray Rice controversy.

The mobile-phone company has a leading domestic-violence awareness program that Mr. Goodell’s NFL is seeking to emulate, Verizon Chief Executive Officer Lowell McAdam said today at a conference in New York. Verizon’s team is meeting with the NFL on the matter, Mr. McAdam said. Verizon is also running a campaign called “Inspire Her Mind,” which outlines how young girls are subtly steered away from science and engineering.

Mr. Goodell is facing calls from women’s advocacy groups to step down over his handling of former Baltimore Raven Rice’s assault of his fiancee. The NFL said yesterday that former FBI Director Robert Mueller will conduct an independent probe into the league’s handling of the case.

Continue reading at AdAge.com

(TrendHunter.com) While the reveal of Apple’s iPhone 6 and iPhone 6 Plus were undoubtedly exciting, some would argue it was ‘Scarf Guy’ who stole the show during the Apple Event keynote. Audiences…

(TrendHunter.com) Tintaldra Cabin is a rural cabin that is situated on the southern banks of the Murray River in the state of Victoria in Australia. This secluded retreat is a marvel in that it functions completely…

(TrendHunter.com) This collection of badass batmobiles will get people even more excited for the latest installment of the franchise, ‘Batman vs Superman: Dawn of Justice.” With the leaked images of the…

Want viral success? Using cats and dogs almost guarantees it. Now this O’Keefe Reinhard & Paul-created work for Big Lots hasn’t quite reached viral success yet but give it time. It’s only been two days.

The brand gathered together a collection of cats and dogs (Pork Chop, Boots, Bianca, Tabitha) for a focus group session during which various pet merchandise was tested.

Of the creative approach, OKRP Creative Director said, “We realized that instead of scripting this, it would be so much more fun to let pets be pets, and get really good improvisers to react in real time to whatever those animals are doing. And because you have these human facilitators in the room with the pets, they get to do the heavy lifting around uncovering the quality of the products without the event feeling commercialized. The result feels like a genuine discovery of the products.”

And that approach worked. Everything flows naturally. Yes, if you can look closely, you realize there’s a trainer off camera but the animals (and the humans) do great job at their parts.