Hasta La Creative!

It’s a funny thing being a creative at an agency in the Midwest. Geography works against you. Clients and peers question your abilities, your client roster, your staff’s credentials, and the number of direct flights to the nearest airport. Sometimes it’s charming, often it’s annoying, but it’s always an incentive to work harder and do killer creative work, just to prove them wrong.

So, on behalf of all agencies nestled in the Midwest, and to the set the record straight, take note of five reasons not to overlook an agency just because they don’t sit on either coast.

1. When you’re reared in a place with a strong sense of community, collaboration isn’t just a buzzword.

Continue reading at AdAge.com

Chelsea Football Club is set to launch an ad campaign to attract a new £18 million a year shirt sponsor to replace Samsung.

The French journalist Anne Sinclair, the ex-wife of Dominique Strauss-Kahn, resumes a public life with her memoir of her family’s place in art history.

Budweiser teamed up with AKQA for a new social campaign allowing Facebook users to send beers to their buddies via the social media outlet. While right now the service is exclusive to those living in Chicago and Denver, it will soon roll out nationally.

The campaign debuted with a pilot on Facebook, in feeds for adults 21 and older in Chicago and Denver. Facebook users in those locations (and soon the rest of the country) will be prompted to share  a Budweiser with a friend when wishing them a happy birthday or celebrating other occasions. If they choose to share a Budweiser, the friend will be sent an online voucher, to be redeemed at a local bar or restaurant (with a valid ID). The service functions without any type of external download, as users are simply “taken to a customized mobile or desktop experience to send or claim a beer.”

“Beer is the original social network,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “This new campaign focuses not on a gift certificate or credit, but on bringing people together to celebrate life’s most anticipated moments. Whether you’re toasting your birthday, a job promotion, an engagement, or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook.”

New Career Opportunities Daily: The best jobs in media.

• Read more about Toyota and Cincinnati Children’s Hospital “It’s time we get it right” (2014) 1:00 (USA)
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Nils Leonard, Grey London’s executive director, looks at why brands should be using the formula for happiness.

Considerado um dos jeitos mais fáceis de digitar com poucos erros em dispositivos de tela pequenina, o tecladinho deslizante SwiftKey deverá chegar aos dispositivos móveis da Apple ao mesmo tempo em que o iOS 8 for liberado, a partir do dia 17 desse mês.

Para convidar essa nova audiência a testar o app, que será incorporado ao sistema operacional como um teclado opcional, a SwiftKey criou um elegante vídeo, narrado pelo britânico Stephen Fry, que exemplifica qual será a experiência dos usuários com o novo teclado.

O interessante é que o português será um dos primeiros idiomas compreendidos pelo app, junto com o inglês, francês, alemão, italiano e espanhol.

Considerando a opção do novo iOS 8 de permitir o uso de teclados de terceiros, o SwiftKey vai contar com uma boa concorrência em breve. Talvez por isso valha tanto a pena se esforçar para ser um dos primeiros a chegar, na ânsia de conquistar os usuários antes que outras plataformas o façam.

Os interessados podem se inscrever no site da SwiftKey para serem avisados assim que o app estiver disponível para instalação no iOS 8.

Post originalmente publicado no Brainstorm #9
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