Production Company: Bent Image Lab, Portland, USA
Director: Solomon Burbridge
Executive Producers: Ray DiCarlo, Tsui Ling Toomer
Producer: Robert D’Esposito
Art Director: Greg Arden
Animator / Compositor: Barna Howard
Designer / Illustrator: Jesse McManus
Editorial Company: Bent Image Lab
Editor: Solomon Burbridge
Production Company: Bent Image Lab, Portland, USA
Director: Solomon Burbridge
Executive Producers: Ray DiCarlo, Tsui Ling Toomer
Producer: Robert D’Esposito
Art Director: Greg Arden
Animator / Compositor: Barna Howard
Designer / Illustrator: Jesse McManus
Editorial Company: Bent Image Lab
Editor: Solomon Burbridge
Today brings news that agency vet Mat Bisher has been promoted from GCD to ECD at McCann. His primary responsibilities in the new role will concern the global Microsoft account and New York-based Jose Cuervo.
The release tells us that Bisher, who joined the agency as Senior Art Director in 2005, helped McCann win both accounts (the latter thanks to the “Have a Story” campaign starring one Jack Bauer). We also know him as one of the minds behind the now-infamous clip telling us what, exactly, a “digital ninja” does.
Bisher’s work to date has earned plaudits from the usual suspects including Cannes, the Clios, the Webbys, the One Show and more; at McCann his past clients include Verizon Wireless, MasterCard, Chevy, Nature Valley and Dentyne.
Global Creative Chairman Rob Reilly writes, “…Mat is one of the brightest stars we have, so it made sense to move him into a position to succeed on a big stage.”
New Career Opportunities Daily: The best jobs in media.
DigitasLBi announced the addition of Emilie Vasu as vice president, group director of business development and marketing today. Vasu will be based in New York and report directly to Chief Marketing Officer Kenneth Parks, starting September 8th.
“Emilie is a highly motivated, collaborative professional with exceptional track record discovering and growing new business and strengthening existing relationships. We’re thrilled to have her join our team,” says Parks.
Vasu arrives at DigitasLBi from JWT, where her departure follows that of Ann Mack in April and the news yesterday that CCO Jeff Benjamin is leaving the agency for “a new creative venture.” While at JWT, Vasu served as director of business development. During her tenure she “prospected, pitched and won the Google Enterprise and PUMA accounts, and played a key role on the agency’s Global Growth Team, guiding global JWT new business strategies.”
Before JWT, Vasu spent four years at Venables Bell and Partners as account director. While there she oversaw the launch of Intel’s global “Sponsors of Tomorrow” campaign, and worked on accounts including CLEAR, Odwalla, Pacific Gas & Electric, and eBay. She has also served stints at agencies including Goodby Silverstein & Partners, Deutsch New York and OgilvyOne.
New Career Opportunities Daily: The best jobs in media.
BuzzFeed said Tuesday that it hired Greg Coleman to serve as its president, replacing Jon Steinberg, who left BuzzFeed in May and later took a job as North American CEO of Mail Online.
Mr. Coleman is the former president of ad-tech firm Criteo and before that CRO at The Huffington Post. As president of BuzzFeed, Mr. Coleman will oversee the company’s business side, including ad sales, client and creative services and video. He will report to Jonah Peretti, founder-CEO of BuzzFeed. The pair worked together at The Huffington Post, where Mr. Peretti was a co-founder.
Mr. Coleman, whose first day is Monday, spoke with Ad Age about how programmatic ad-technology might come to BuzzFeed, whether BuzzFeed will seek an IPO and more. The conversation has been lightly edited.
(TrendHunter.com) This couple photography series allows artistic pair Leta Sobierajski and Wade Jeffree to explore their romantic relationship with inspiration from the internet. With no shortage of hilarious…
(TrendHunter.com) To keep up with the advancements of cars themselves, a slew of auto care innovations have been dreamed up to ensure people’s vehicles stay in tip top shape for as long as possible. Since…
(TrendHunter.com) From decorative dishes to high tech houseware sets, these unique plate designs are sure to make dinner time that much more fun. Whether they are designed to get your dinner guests talking or to aid…
(TrendHunter.com) After spending the last year testing various yarns and perfecting the coziest textures and weaves, designers Gillian Mahin and Laura Hall have launched their debut collection fall fashion knitwear….
(TrendHunter.com) There are some people who require both security and style; the latest Mercedes-Benz is a bulletproof luxury car that delivers such criteria. Fit for the Beyonces and Jay-Zs of the world, it is an…
August can be a slow month for TV. Good thing for the proliferation of themed weeks.
There’s been an abundance of week-long events in recent years dedicated to a variety of topics, including animals (real and magical), weather events and niche interests.
This month alone you can find at least six themed weeks airing on cable networks. The biggest and longest-running, Discovery’s “Shark Week,” kicks off on Sunday. In its 27th year, the week-long event dedicated to all things sharks helped spawn the theme weeks that now clutter the program guide.
Há alguns dias, a gente mostrou por aqui uma animação do Greenpeace, pedindo que a LEGO encerrasse sua parceria com a Shell, que permite que os brinquedos sejam vendidos em postos de gasolina em 26 países.
Agora, a ONG reforça a campanha com uma nova animação, desta vez criada pela agência PGA, e pede que a LEGO ajude as crianças a salvarem o Ártico. Aqui, ouvimos as vozes de três meninas, Robin Gilbert, Chen Mingzhu e Florencia Simms, que falam em inglês, mandarim e espanhol, os idiomas mais falados no mundo -, que narram como elas imaginam o continente ártico.
A animação tem legendas disponíveis em português.
Post originalmente publicado no Brainstorm #9
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Cheryl Boone Isaacs is a long-time Hollywood marketing executive and consultant.
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Directors: Wade Alger, Steve Bassett
Associate Creative Director / Copywriter: Neel Williams
Associate Creative Director / Art Director: Justin Harris
Agency Executive Producer: Molly Schaaf
Group Account Director: Brad Higdon
Agency Producers: Heather Tanton, Emily Taylor
Account team: Parker Collins, Meg Ingram, Jason Ray
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
Production Company: Radical
Director: Steve Miller
Executive Producers: Frank Scherma, Gregg Carlesimo
Executive Producer / Global Director of Sales: Maya Brewster
Line Producer: Barbara Benson
Production Supervisor: Ted Liotopoulos
Assistant Director: Brian Stevens
Editorial Company: Whitehouse Chicago
Editor: Matt Wood
Assistant Editor: Caleb Hepler
Executive Producer: Dan Byrant
Editorial Producer: Dawn Guzowski
Telecine: Co. 3
Colorist: Tim Masick
Animation & VFX: The Mill
VFX Supervisor: Randy McEntee
CG Leads: Kevin Ives, Adam Carroll
Executive Producer: Verity Grantham
Producers: Colin Blaney, Sumer Zuberi
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Advertising Agency: Ogilvy & Mather, Melbourne, Australia
Executive Creative Director: Brendon Guthrie
Copywriter: AnnaTara Clark-Sneddon
Art Director: Scott Zuliani
Agency Producer: Lauren Free
Director: Nick Ball
Producer: Karen Bryson
Production Company: Finch
Group Account Director: Matt Rose
Senior Account Manager: Toby Gill
Media: Starcom
BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series.
When Harden asks Barkley for advice on starting the new season fresh, Barkley explains that all the greats have short memories. Harden asks if that means Barkley forgot about it if he had a bad game, to which Barkley replies that he never had a bad game. Harden persists with a series of questions, until Barkley cuts him off, seeing that he doesn’t get it, and turns to Scottie Pippen for help. Pippen perfectly encapsulates Barkley’s point, declaring himself the greatest Chicago Bull ever — which would be true with a parenthetical “(available for selection in NBA Jam).”
It’s a clever spot, making good use of Barkley’s comedic potential, even if Harden comes across a bit stiff in comparison. Pippen’s tongue-in-cheek boast alone gives “Shot Memory” viral potential, which the spot already seems to be fulfilling. It has racked up almost 600,000 views since being posted yesterday. Stick around for credits after the jump. (more…)
New Career Opportunities Daily: The best jobs in media.
With so much buzz surrounding Under Armour’s latest Droga5 campaign featuring ballerina Misty Copeland, Lindsey Vonn and other noted badassses chanting the rallying cry of “I will what I want”, Nine West’s Fall campaign presents a particularly striking contrast.
In one corner, Under Armour tries to lure Lululemon fans with a ”be whoever you want to be despite the odds” message while Nine West goes for something that doesn’t feel quite as…what’s the word…empowering.
New Career Opportunities Daily: The best jobs in media.
Nathan Weyer, the incoming managing director, Europe at the digital agency Huge, explains how European companies can learn from their US counterparts and transform into digital-first companies.
Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has to let go because a major account left his shop.
Ignite Social Media in Cary, N.C. (which also has an office in Detroit) will have to lay off almost half of its 110-person staff this month, reports the Triangle Business Journal, as Chrysler Group shifts social media responsibilities to IPG Mediabrands following a review.
But Ignite president Jim Tobin isn’t just giving the doomed staffers letters of recommendation, or endorsements on LinkedIn. He’s vouching for them in a more impressive way—by promising to pay $5,000 to any employer who hires an ex-Ignite staffer and then has to five the person within 90 days for performance or character issues. It’s like Hyundai Assurance for agency people.
Sure, one could wonder whether the sum is really enough to cover up to three months of wages, plus the HR hassle of canning a dud hire. But it’s nice to see a guy who is dropping the axe also go above and beyond to recommend talent. Mostly, it’s a clever way to highlight the meat coming onto the market. (In that sense, it’s a little reminiscent of the time a Goodby, Silverstein & Partners alum launched “Grab Some Goodby,” a website to promote his friends when that agency had to let blood in 2012.)
And if agency churn goes the way it sometimes does, maybe Chrysler’s new social media agency will even pick up a few of the Ignite staffers.
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