One dude is so obsessed with Russian noodle chain Wokker that he has perfected the art of eating them. Without hands. This new, trippy campaign for Wokker is short and sharable.
A mídia pauta bastante as discussões políticas do país, o que pode inclusive influenciar o rumo das eleições. Para ajudar a compreender o que jornalistas e especialistas das principais publicações do país estão dizendo em suas capas, surgiu o Manchetômetro, iniciativa do Laboratório de Estudos de Mídia e Esfera Pública (LEMEP) da Universidade Estadual do Rio de Janeiro (UERJ).
O Manchetômetro vai analisar as manchetes de 4 dos principais jornais diários brasileiros – Estadão, Folha de S. Paulo, O Globo e o Jornal Nacional – destacando as matérias que citam Dilma Rousseff, Aécio Neves e Eduardo Campos, candidatos que lideram as pesquisas eleitorais.
O acompanhamento é diário, e ajuda a mostrar o tom – favorável, negativo ou neutro – das chamadas jornalísticas, através de um algoritmo que identifica palavras chaves e atualiza os gráficos automaticamente. Ou seja, não se trata de um caráter subjetivo de avaliação, e a intervenção de um supervisor acontece apenas se os chamados ‘codificadores’ não chegarem em um consenso.
Com isso, os gráficos se tornam uma importante ferramenta para fomentar um olhar mais crítico sobre o jornalismo político. Por exemplo, as matérias de capa dos jornais analisados mostram um equilíbrio ao falar dos candidatos Aécio Neves e Eduardo Campos, mas há uma disparidade enorme entre os comentários favoráveis e desfavoráveis a Dilma.
Analisando apenas as capas dos jornais de maior circulação e alcance, o Manchetômetro acaba oferecendo uma análise um pouco superficial, que inclusive não inclui algumas publicações com viés diferente das selecionadas.
Contudo, o foco da iniciativa não é ser densa, mas sim veloz, como explicou o coordenador do projeto, João Feres, em entrevista à Galileu: “A academia tem um tempo de maturação que geralmente é bem longo. Resolvemos fazer um esquema tecnológico para produzir uma análise em tempo real, mesmo que não muito profunda”, esclarece.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
SourceMedia, the publisher of financial trade publications like American Banker and The Bond Buyer, has been sold to the investment firm Observer Capital.
A l’occasion d’une rétrospective consacrée au créateur de mobilier Gerrit Rietveld, le studio Wieki Somers a collaboré avec le chocolatier Rafael Mutter en vue d’exposer un ingénieux moulin en chocolat. Composée d’un bloc cylindrique, la délicieuse œuvre à découvrir en vidéo a été organisée en dix couches empilées, révélant différents motifs géométriques.
Advertising Agency: Africa Zero, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Andrea Siqueira, Jeferson Rocha
Copywriter: Thomas Davini
Art Directors: Andre Batista, Jeferson Rocha
Agency Producers: Valdir Santos, Rodrigo Ferrari
Client Services: Cintia Hachiya, Isabela Mel, Julia Alves de Lima
Media: Eduardo Ferreir, Natassia Grieco, Carlos Guerra
Planning: Marcio Beauclair, Mahira Oliveira
Production Company: Santa Transmedia
Producers: Rafael Klein, Renata Munaretto
Direction: Pedro Mahfuz
Executive Production: Amadeu Caringi
D.O.P.: Baiano
Editing: Santa Transmedia
Post Production: Santa Transmedia
Sound Design: Fita Sound Design
CHI & Partners and Anchor parted ways today, ending a relationship that spanned 11 years. Campaign takes a look at a selection of the agency’s ads for the butter brand.
Five years after a famously suggestive Burger King ad ran in Singapore, the woman who appeared in it—without her permission, she says—has publicly excoriated the fast-food chain for humiliating her.
The woman, who has not revealed her identity, posted a YouTube video on Tuesday in which she explains her side of the story. And it isn’t pretty.
“Burger King found my photo online from a series I did of various facial expressions and contortion poses, and with no due regard to me as a person, profited off reducing me to an orifice for their penis sludge; publicly humiliating me in the process,” she writes in the video description.
“Friends, family, coworkers, prospective employers who saw it assume I was a willing player. Those offended by it don’t know the extent of what’s wrong with the ad; that I didn’t know about this being done to my image, let alone agree to or pose for the scenario.”
The woman even likens BK’s treatment of her image to sexual assault: “I believe in sexual expression in art and the media; it’s beautiful and necessary for a healthy society but IT MUST BE CONSENSUAL otherwise it’s RAPE.”
She ends her missive with the hashtag #SuckOnYourOwnSlimySevenIncher.
The 2009 ad has truly become a famous “badvertising” image. Indeed, the woman says it was just recently the topic of discussion in a large media studies class at a university in Toronto, where she lives.
In an email sent last year to ad blogger Copyranter, the woman said she had only just found out about the ad and was looking into her legal options.
BK did not explicitly apologize for the ad back in 2009, when it appeared on a number of ad blogs, including this one. But it did release a statement saying it “values and respects all of its guests,” and noted that the ad ran only in Singapore and in no other markets.
AdFreak has reached out to BK for comment on the new video. We’ll update when we hear back. Below is the full ad, and the woman’s complete description on her YouTube video:
Burger King found my photo online from a series I did of various facial expressions and contortion poses, and with no due regard to me as a person, profited off reducing me to an orifice for their penis sludge; publicly humiliating me in the process. It was shown online as well as on bus stops and the walls and place mats of their restaurant.
When asked for comment from the press Burger King claimed the campaign went down well, however after some research I discovered The Advertising Standards Authority of Singapore (where it was released) received several complaints and the campaign had to be prematurely removed.
This is a top International food chain the world is watching that has a code of ethics they’re required to adhere to for that reason by law but did not in how they went about using my image.
Now due to the coverage its received (Time Magazine’s Top Ten Tasteless Ads, Business Insider, Buzzfeed, Gawker, Psychology Today to name a few) it’s part of the public domain. Just recently it was the topic of discussion in a media studies class of 500 students at the University of Toronto – where I live… and posted to the class Facebook discussion page.
Friends, family, coworkers, prospective employers who saw it assume I was a willing player. Those offended by it don’t know the extent of what’s wrong with the ad; that I didn’t know about this being done to my image, let alone agree to or pose for the scenario.
Why not hire a model to pose with the sandwich?
There is something VERY wrong with the fact that they felt entitled to do that to my face without signing a contract with me.
I believe in sexual expression in art and the media; it’s beautiful and necessary for a healthy society but IT MUST BE CONSENSUAL otherwise it’s RAPE.
Nice family restaurant you’re running there Burger King.
#boycottbk #facerape
#SuckOnYourOwnSlimySevenIncher
This is just what every man who is stuck in the desert wants, right? Not water. No way. That’s boring. How about a bevy of bodacious babes shaking their booty in Agent Provocateur lingerie? Oh yea. That’s way better, right?
Of course it is! After all, if you were stranded in the desert and given the choice of water or ten hot women barely dressed in bras and thongs sticking their impossibly bootylicious asses and bulging breasts in your face until you were about to explode all over the place, what would you choose?
In a recent article for Ad Age, Ruth Stephens offered her “top seven” list of b-to-b marketing channels. Topping the list was website lead generation. Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.
How to ramp it up
These methods will undoubtedly give you some leads, but progressive profiling will take you several steps further by tracking the activity of visitors to your site to gain insights about their specific interests. Use this knowledge to inform your telemarketing and email nurturing campaigns.
Outdoor
Bimbo
To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero – Agencia Africa’s business unit – created a mirror that compliments women. The brand which slogan is now “Awakens a smile in you,” premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.
Advertising Agency:Africa Zero, Sao Paulo, Brazil
Executive Creative Director:Sergio Gordilho
Creative Directors:Andrea Siqueira, Jeferson Rocha
Copywriter:Thomas Davini
Art Directors:André Batista, Jeferson Rocha
Agency Producers:Valdir Santos, Rodrigo Ferrari
Client Services:Cintia Hachiya, Isabela Melo, Julia Alves de Lima
Media:Eduardo Ferreira, Natassia Grieco, Carlos Guerra
Planning:Marcio Beauclair, Mahira Oliveira
Production Company:Santa Transmedia
Producers:Rafael Klein, Renata Munaretto
Direction:Pedro Mahfuz
Executive Production:Amadeu Caringi
Editing:Santa Transmedia
Post Production:Santa Transmedia
Sound Design:Fita Sound Design
Approved by:Alejandro Hernández, Renata Araujo, Fernanda Bordini
(TrendHunter.com) Grunge-inspired and thrown-together-at-the-last-minute looks are at the center of the top August 2014 Fashion ideas. With the days becoming shorter and the nights slightly cooler, fashion is making…
A proliferation of shopping apps now let consumers compare prices across products and retailers, order goods and pay at physical checkouts. But the Federal Trade Commission has released a study arguing that mobile shopping apps often don’t tell users enough about how they handle transactions that go wrong or, worse, were never intended. And though most made big security promises and linked out to privacy policies, too many stayed too vague about how they use consumer data in practice, according to the FTC.
Here’s what app developers and startups need to know to keep the government happy, according to attorney Brian Heidelberger.
Vivemos no país do preconceito velado. Somos internacionalmente conhecidos pela nossa miscigenação, mas diversas situações do nosso cotidiano denunciam que a convivência entre pessoas de origens, jeitos e cores diferentes não é assim tão pacífica como parece. Não é difícil encontrar relatos de gente que, sem que uma única palavra fosse dita, se sentiu discriminada, ou que se sentiu desconfortável com uma piada, mas não se viu em condições de protestar, com receio de ser taxada de alguém ‘que não sabe levar as coisas na esportiva’.
Esse impactante vídeo da instituição australiana Beyond Blue mostra como essa ‘discriminação invisível’ pode ser tão ou mais danosa do que aquela que é visível, reconhecível por todos. Ao menos sobre essa última pode-se reclamar, pedir justiça, abrir processos. Mas o que fazer com esses pequenos comportamentos ofensivos ‘invisíveis’ do nosso dia a dia?
O roteiro, com pouquíssimos diálogos, evidencia no rosto dos atores o principal problema: por que deveríamos fazer com que as pessoas se sentissem mal pela sua aparência? Ao final, a ação convida a ‘Parar. Pensar. Respeitar’. É uma iniciativa com foco no público australiano, mas tenho certeza de que vale também para os brasileiros.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Adding to the legal tangle spreading from the phone hacking scandal, Mr. Coulson was accused of lying to a court in 2010.
The arrest of Jason Rezaian of The Washington Post has alarmed the foreign press corps and points to a split between Iran’s president and the state institutions that hold the real power.
Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.
In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy.
“Unlimited” sees a girl facing her doubts and insecurities, personified by a Grimace-like creature called a Womp Womp, on the first day of school with a motivational anthem. While the four-minute song, written by Tony-nominated songwriters Benji Pasek and Justin Paul, might prove something of an endurance test for most adults, it provides a positive message in a very relatable situation, and the target audience (elementary school aged kids, especially girls) typically can’t get enough of this type of thing. It seems that the video is catching on, too, with over four million views since being posted at the end of July. Stick around for credits after the jump. (more…)
New Career Opportunities Daily: The best jobs in media.
Is it hot in here, or is it Milton Glaser?
The graphic design legend expresses his concern for climate change in a new awareness campaign ominously tagged, “It’s not warming, it’s dying.”
Glaser, 85, who created the iconic “I ? NY” logo more than 35 years ago, illustrates his global-warning message (see what I did there?) with stark simplicity. The central focus is a green disk representing Earth, its top half dark and lifeless.
The gradient image—brighter toward the bottom—is available in button form, five for $5, with proceeds going to produce more buttons. New Yorkers can check out a large version of the design on an East 23rd Street billboard at the School of Visual Arts. And there’s a Twitter feed, of course.
Discussing the campaign in Dezeen, Glaser explains that “symbolically, the disappearance of light” seemed to sum up the dire situation and provide the perfect design concept. Speaking with WNYC radio, he said, “Either Earth is dying or it’s beginning to grow again. My preference would be that it was beginning to grow again, but for the moment I have no evidence of that.”
Climate-change deniers will scoff at Glaser’s initiative, but I’m thinking any effort to generate debate and stimulate interest in humanity’s survival is a cool idea.
Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people familiar with the matter.
The online ad giant is set to begin testing a new method of targeting tablet and smartphone users that connects the separate tracking mechanisms that follow what people do on the mobile web and in mobile apps respectively, the people said. Until now, advertisers have usually been forced to treat individual mobile users as two unconnected people, depending on whether they are using a mobile browser or apps.
A Google spokesman confirmed the effort. “As an alternative to less transparent methods, we’re doing some tests to help businesses run consistent ad campaigns across a device’s mobile browser and mobile apps, using existing anonymous identifiers, while enabling people to use the established privacy controls on Android and iOS,” the spokesman said in an email.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
