Aug
29
Movies Have Worst Summer Since 1997
Posted in: UncategorizedPotential film ticket buyers stayed away from theaters this summer as similar fare failed to ignite excitement.
Aug
29
Where Have All The Visionary Money Shakers Gone?
Posted in: UncategorizedThe agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […]
The post Where Have All The Visionary Money Shakers Gone? appeared first on AdPulp.
Aug
29
40 Egyptian Fashion Finds – From Cleopatra-Inspired Editorials to Modern Hieroglyph Menswear (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Whoever said that less is always more wasn’t talking about these Egyptian fashion finds. For centuries, Ancient Egypt has been an inspiration for daring fashion lovers with a flair for opulence….
Aug
29
A&E Expected to Buy 10% Stake in Vice Media
Posted in: Uncategorized
Vice Media confirmed Friday that it is in talks to sell a 10% stake to A&E Networks for $250 million.
The deal, which would value Vice at roughly $2.5 billion, is expected to close soon and comes the same day as reports saying Time Warner ended discussions to buy its own stake in the media company. That deal would have valued Vice at roughly $2 billion.
Nancy Dubuc, president and CEO of A&E Networks, helped orchestrate the agreement, according to a person familiar with the matter. A spokesman for A&E declined to comment.
Aug
29
Chilenos criam bicicleta impossível de ser roubada
Posted in: UncategorizedAo invés de tentar criar a melhor tranca para bicicletas, três engenheiros chilenos pensaram em uma solução que transforma a própria bike em um cadeado. Essa é a ideia da Yerka, um projeto de bicicleta impossível de ser roubada.
Para isso, eles inseriram uma abertura na parte de baixo do quadro, que se abre e é travado com o uso do selim.
“Queríamos usar a maior parte dos componentes da própria bicicleta, assim quem pedala não precisa ficar carregando trancas ou outros equipamentos para manter a bike segura”, explicou Roi Eggers, um dos três engenheiros envolvidos na produção da Yerka. Para roubar essa bike, seria preciso arrebentar o quadro, o que inutilizaria a bike.
Ainda que o quadro seja difícil de ser roubado, as rodas ainda ficam vulneráveis. Os desenvolvedores da Yerka sugerem o uso de cabos que, entrelaçados entre as rodas e o quadro, impossibilitem que alguém mal intencionado furte partes da bike. “Ainda estamos trabalhando em uma solução para proteger também as rodas”, avisa Eggers.
Após dois anos de prototipagem, o trio chileno está trabalhando para chegar a uma versão final da Yerka, que será colocada para financiamento coletivo no Kickstarter em dezembro.
Post originalmente publicado no Brainstorm #9
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Aug
29
Barton F. Graf 9000?s New ‘Clash of Clans’ Spots Are Already Viral
Posted in: UncategorizedBarton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday.
While last year’s spot from the agency took a broader approach, this year Barton F. Graf 9000 chose to spotlight a single character, the wizard. In “Preparation” we get a view into what the wizard does to psyche himself up for a day of fireball throwing, as well as a look at his explosive hair. In “Magic” he takes a break in the midst of fighting to pull a rabbit from his hat, but things are soon back to normal.
The new spots will break on television this weekend, according to Adweek, which should rack the view count up even higher. At this rate, it won’t be long until the ads eclipse last year’s 60-second spot’s 22 million views. The broadcast and digital spots will be further supported by an out of home component. (more…)
New Career Opportunities Daily: The best jobs in media.
Aug
29
GSD&M Named Hampton Inn’s Creative Agency
Posted in: UncategorizedHampton Inn has named Austin-based agency GSD&M as its new creative agency, following a review, AdAge reports.
The three finalists in the review were revealed to be GSD&M, Chicago-based Cramer-Krasselt and Los Angeles-based David & Goliath. Incumbent agency Y&R Chicago participated in the initial stages of the review, which included six agencies but was not selected as a finalist, Hilton Garden Inn & Hampton Hotels Vice President, Global Brand Marketing Judy Christa-Cathey told AdAge. Y&R Chicago remains on the Hilton roster, however, via its recently-won DoubleTree duties.
Christa-Cathey explained that the brand chose GSD&M because it “wanted an agency that had a clear understanding of the Hampton Inn brand and what makes it special,” also citing the agency’s “strong consumer insights and strategy, fresh creative and problem-solving skills.”
A new campaign is expected in early 2015, which will be aimed at millenials and “celebrating Hampton’s culture and hospitality.” Hampton Inn spent approximately $23 million on national measured media last year, according to Kantar Media.
New Career Opportunities Daily: The best jobs in media.
Aug
29
The Agency Isn’t Dead: Why Niche Is Key to Relevance
Posted in: UncategorizedThis is a guest post by William Boydston, vice president of The List, a B2B sales and lead generation resource.
If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. What do you see? He’s got his nose in a smartphone, and she’s sitting on a bench staring at a laptop.
These are the customers that companies want and that agencies know how to find, but given the world’s shift to digital, some have predicted the extinction of ad agencies as we know them.
In fact, an anonymous survey from RSW/US found that 320 marketing and agency leaders see a bleak future for agencies that don’t go digital. Some even predict that the agency world will either be niche, nonexistent, or extinct.
I, however, prefer to think that agencies will survive — but only if they adapt.
New Career Opportunities Daily: The best jobs in media.
Aug
29
Time Warner Said to End Discussions to Buy Stake in Vice Media
Posted in: UncategorizedTime Warner has called off talks to purchase a stake in Vice Media, the startup that combines punk culture with online journalism, according to a person familiar with the discussions.
Time Warner is walking away from the deal because the two sides couldn’t come to an agreement on valuation, said the person, who asked not to be named because the negotiations were private.
The New York Times reported earlier that the talks had broken down. Representatives for Vice didn’t immediately respond to a request for comment.
Aug
29
Kotex – Man vs Napkin – (2014) :30 (USA)
Posted in: Uncategorized
Ogilvy & Mather Shanghai continue with their humor in their new Kotex campaign, having demonstrated cat sensitivity before, they now take on the perfect man.
Country:
Commercials:
Aug
29
Wall Street Journal Exec Says He's Starting a Company with Ashton Kutcher
Posted in: Uncategorized
Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming word of his departure, Mr. Westbrook said he is “starting a new media company” with actor and investor Ashton Kutcher, but did not respond to follow-up questions seeking further detail.
Mr. Kutcher stars on the CBS sitcom “Two And A Half Men,” and Forbes magazine ranked him as the highest-paid TV actor this year, but he is also a high-profile venture capitalist, with investments in Skype, Foursquare and Airbnb.
A spokeswoman for Mr. Kutcher said she was not aware of the new company.
Aug
29
Time Warner Ends Negotiations to Buy Stake in Vice Media
Posted in: UncategorizedThe talks began in June, and one strategy would have given Vice control of the cable channel HLN.
Aug
29
Chelsea Clinton to Leave NBC News
Posted in: UncategorizedMs. Clinton said she would step down from the lucrative career to focus on her philanthropic work at her family’s foundation.
Aug
29
Paris Through Pentax
Posted in: UncategorizedUtilisant le Pentax 67, un appareil photo mythique, Maison Carnot nous invite avec cette jolie vidéo à découvrir la capitale de la France à travers le capteur de l’appareil, donnant ainsi encore plus de romantisme et de charme aux images. Une vidéo sympathique signée par Mathieu Maury & Antoine Pai à découvrir dans la suite.
Aug
29
Kotex: Cats
Posted in: Uncategorized
Advertising Agency: Ogilvy & Mather Advertising, Shanghai, China
Chief Creative Officer: Graham Fink
Head of Copy: Thomas Zhu
Creative Director: Bamboo Zhuang
Group Head: Yaya Wu
Senior copywriter: Kiddy Wang
Agency Producer: Xiaolong Wu
Media Agency: Mindshare
Production House: Shine Works
Aug
29
Kotex: Man vs Napkin
Posted in: Uncategorized
Advertising Agency: Ogilvy & Mather Advertising, Shanghai, China
Chief Creative Officer: Graham Fink
Head of Copy: Thomas Zhu
Creative Director: Bamboo Zhuang
Group Head: Yaya Wu
Senior copywriter: Kiddy Wang
Agency Producer: Xiaolong Wu
Media Agency: Mindshare
Production House: Shine Works
Aug
29
Deutsch NY, Ad Council Team Up for FEMA PSA
Posted in: UncategorizedDeutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster.
Since, according to FEMA, 50 percent of families have not discussed an emergency plan in the event of a disaster, the organization wanted to stress what a difference having a plan can make when such an event occurs. So the broadcast and digital PSA at the center of the campaign (released in both 30-second and 60-second formats) attempts to illustrate this through a harsh depiction of two families dealing with a disaster. One of the families, who presumably designated the shelter as a meeting place, huddle together, visibly shaken up but glad to have each other. They overhear another couple, who stress out over their missing child, powerless to do anything to locate him. It’s tough to watch, but that’s intentional, as it drives home the point that you don’t want to be the second family should anything go wrong. The spot ends by directing viewers to Ready.gov and www.Listo.gov where they can find resources for developing their own emergency plan. The campaign also includes radio and print components. (more…)
New Career Opportunities Daily: The best jobs in media.
Aug
29
Carmichael Lynch Re-enters the 36 Chambers for Steak ‘n Shake
Posted in: UncategorizedJust over a year ago, Carmichael Lynch turned its role as Steak ‘n Shake’s new AOR into an opportunity to demonstrate its love of all things retro kung-fu with the “Hunger Wisely” campaign.
This week, the agency released an extension of that effort for the client (which is NOT to be confused with Shake Shack), helmed again by director Harold Einstein of Dummy Films.
The two new spots are very much in keeping with their predecessors. Here’s “Kung Fu Elbow”, which sounds like a very creative description of premature arthritis:
We’re partial to “Blindfold” after the jump.
New Career Opportunities Daily: The best jobs in media.
Aug
29
17 Bicycle Storage Solutions – From Minimalist Cycle Storage to Levitating Bicycle Racks (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) If you live in an urban hub and haven’t noticed the surge of cyclists on the city streets then you might be avoiding the major thoroughfares; to support this rise of cyclists, we’re…
Aug
29
Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views
Posted in: Uncategorized
There are fewer explosions and more dialogue in Barton F. Graf 9000’s new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of featured character the Wizard.
In “Preparation,” he looks into his bedroom mirror, peels back his hoodie to reveal a massive black pompadour and psyches himself up for another long day on the battlefield. In “Magic,” he halts his fireball throwing in the middle of the battlefield to pull a white rabbit out of his hoodie—but don’t worry, he hasn’t turned into a kids’ party magician.
The spots have more than 6 million views each since being posted to YouTube page on Thursday. They’ll break on TV this weekend. (Last year’s 60-second spot has 22 million YouTube views.) Rounding out the campaign are five outdoor posters, each with a different character and headline. “Look into the eyes of my moustache,” says one with a close-up of Barbarian’s face, “and know despair.”
See all the work below.
CREDITS
“Preparation”
Client: Supercell
Brand Marketing Lead: Ryan Wener
Marketing Art Lead: Lauri Manninen
Senior Game Artist: Taneli Oksama
Game Lead: Tommi Suvinen
Brand Marketing: Christina Lee
Marketing and Video Artist: Red Killion
Agency: Barton F. Graf 9000
Chief Creative Officer/Founder: Gerry Graf
Executive Creative Director/Partner: Scott Vitrone
Executive Creative Director/Partner: Ian Reichenthal
Copywriter/Art Director: Kate Overholt Placentra
Copywriter/Art Director: Matt Rogers
Head of Production: Josh Morse
Producer: Erica Kahr
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Mix: Heard City
Audio Engineer: Evan Mangiamele
Music Supervisor: Good Ear Music Supervision
“Magic”
Client: Supercell
Brand Marketing Lead: Ryan Wener
Marketing Art Lead: Lauri Manninen
Senior Game Artist: Taneli Oksama
Game Lead: Tommi Suvinen
Brand Marketing: Christina Lee
Marketing and Video Artist: Red Killion
Agency: Barton F. Graf 9000
Chief Creative Officer/Founder: Gerry Graf
Executive Creative Director/Partner: Scott Vitrone
Executive Creative Director/Partner: Ian Reichenthal
Copywriter/Art Director: Joseph Ianno
Copywriter/Art Director: Matthew Smith
Head of Production: Josh Morse
Producer: Erica Kahr
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Production Company: Psyop
Director: Fletcher Moules, Dan Vislocky
Managing Director: Neysa Horsburgh
Executive Producer: Amanda Miller
Producer: Shannon Alexander
Mix: Heard City
Out-of-home: Barbarian, Wizard, Hog Rider, Wall Breaker, P.E.K.K.A.
Client: Supercell
Brand Marketing Lead: Ryan Wener
Marketing Art Lead: Lauri Manninen
Senior Game Analyst: Taneli Oksama
Game Lead: Tommi Suvinen
Brand Marketing: Christina Lee
Marketing and Video Artist: Red Killion
Agency: Barton F. Graf 9000
Chief Creative Officer/Founder: Gerry Graf
Executive Creative Director/Partner: Scott Vitrone
Executive Creative Director/Partner: Ian Reichenthal
Senior Designer: Matt Egan
Designer: Toga Cox Creative
Director: Dave Canning
Creative Director: Dan Treichel
Copywriter/Art Director: Joseph Ianno
Copywriter/Art Director: Matthew Smith
Head of Integrated Production: Josh Morse
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Art: Psyop
Creative Director: Fletcher Moules
Executive Producer: Amanda Miller
Producer: Shannon Alexander
Lead Technical Directors: Stephen Delalla (3D), Matt Lavoy (2D)
Modelers: Jon Balcome, Luis Sanchez
Texture Artist: Yuo Tengara
3D Character Poses: Chris Meek, Dan Vislocky
Lighters: Stephen DeLalla, Yuo Tengara
Compositor: Matt Lavoy
Designer/Retoucher: Jacqueline Jocson, Edmund Liang
Studio: Box Graphics
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