IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.
Plan UK, the children’s rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.
Hallenstein Brothers launch their innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah. The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat.
Advertising Agency: Lachlan McPherson & Friends, Auckland, New Zealand
Creative Director: Lachlan McPherson
Art Director: Delaney Tabron
Director: Jole Kefali, independant
Agency Producer: Nik Beachman
Film Company: Thick as Thieves
DOP: Kevin Phillips
US Line Production: Vita Brevis Films
US Line Producer: Skylar Nielson
Editor: Joel Kefali
Colourist: Dave Gibson / Toybox
Post-production: Mat Elin / Beryl
Audio Post: Liquid Studios
Music: The Kin, ‘How High The Moon’
Production Company: Believe Media
Director: Wendy Morgan
Exec Producer: Jannie McInnes
Producer: Lia Mayer-Sommer for Walter Pictures
DP: Alexander Dynan
Production Coordinator: Justin Realmuto
1st AD: Roy Conde
Commissioner: Dilly Gent
Choreographer: Kyle Abraham
Hair/MakeUp: Zenia Jaeger
Editor: Geoff Ashenhurst
Editorial Executive Producer: Denise Shearer
Online Editor: Trevor Corrigan
Colourist: Conor Fisher / Alter Ego Post
Production Company: A2F Pictures
Director: James Rautmann
Written by: James Rautmann, Mark Mazur Phil Jones
Producers: Mark Mazur, Trent Hilborn
Executive Producer: Elizabeth Ryan-Govrik
Cinematography: Scott Regan
Art Director: Phil Jones
Color and Finishing: Matt Collings / ditch
Production Sound: Nick Leisenheimer
Sound Design / Mix: Nick Christopulous
Talent: Eric Pierson
Song and Lyrics: Whitesnake “Here I Go Again”
Additional Credits: Tracy Tabery-Weller, Chris Govrik
Published: August 2014
Netflix rolled out a new broadcast spot featuring Ricky Gervais to promote its original series during the Emmy’s last night (for which Netflix original series were nominated for 31 awards). It’s unclear at the moment which agency is responsible for the 60-second “Superfan,” but we can confirm that it was not Deutsch, who have worked with Netflix in the past.
In the spot, Gervais asks “You know when you’re watching your favorite Netflix show and after five straight episodes, you want to be in it?” He then imagines himself in starring roles of Netflix original series including House of Cards, Orange is the New Black, and Lilyhammer. Gervais interacts with other actors from the shows, on real sets, adding to the feeling that he’s actually leaped into each show’s respective universe. It’s a fun premise, and with Gervais, himself a star of Netflix original Derek, it should be a recipe for success. But somehow the spot never finds its comic footing and falls kind of flat. Stick around for outtakes after the jump, including, of course, Gervais laughing uncontrollably. (more…)
New Career Opportunities Daily: The best jobs in media.
John Malkovich plays a vampire in this amusing, cinematic spot from Buzzman promoting French streaming video service Canal Play. His character is also a bank manager. The fangs work either way.
You don’t need to understand French to get the message: This toothy dude loves movies and TV shows, and Canal Play delivers them via mobile or desktop.
The Oscar-nominated actor’s bald pate, pale complexion and powerful yet goofy presence lend themselves well to his prince of darkness portrayal, though he seems to have no qualms about stalking around in broad daylight. What joie de vivre! Or perhaps, joie de la mort!
His résumé includes Shadow of the Vampire, an art-house/horror hybrid from more than a decade ago, though he didn’t play a Nosferatu in that one.
Canal properties have produced some notable ads, most famously “The Bear,” a 2012 Cannes Grand Prix winner from BETC. The new 90-second spot doesn’t quite rise to those comic heights. Still, a campy script, glossy effects and the star’s idiosyncratic turn really bring this sucker to life.
John Oliver gave a blistering rant on native ads earlier this month on his HBO program, “This Week Tonight.” He equated the lowering of editorial’s long-held barrier with advertising departments to a surgeon ripping a patient’s heart out and thinking it doesn’t matter — that readers’ trust in their news source is, in fact, all that matters. I can only imagine what he’d think if he knew that native advertising is now being discussed as moving toward a programmatic model.
I believe that native ads and content marketing will never be bought 100% programmatically — there are too many nuances to ensuring that content and the publication align. Humans will always play a role.
When it comes to native ads, I see the primary challenge coming from aligning branded content with a specific publication, and feeding back data to brands that allow them to adjust what they create over time.
Results at WPP, the world’s largest agency holding company by revenue, were hit by the strength of the British sterling and CEO Martin Sorrell indicated the company was looking to cut costs through back-office consolidation.
WPP reported revenues climbed 2.7% to $9 billion in the first six months of 2014, with pre-tax profits up 1.5% to $813 million. Profits attributable to shareholders rose 30% from a year earlier to $605 million.
The strength of the pound had a big impact on the British communications giant’s results. Billings, for example, were down 3% to $55 billion, but would have increased 5.7% without the effect of exchange rates and revenues would have been up by 11.3%, the group claimed.
Tesco Labs, the supermarket brand’s innovation arm, is to stage a 48-hour ‘hackathon’ next month, aimed at designing ways to encourage consumers to make healthier choices.
Facebook is to downgrade “clickbait” articles that feature eye-catching headlines but poor-quality content.
A few months after formally rolling out ads, Pinterest is giving marketers a better idea of how to spend their money on the social scrapbooking service.
Pinterest has updated its free analytics tool for businesses to offer new details about brands’ audiences there, including where they live, what topics and other brands they’re interested in and what level of traffic Pinterest is driving to their sites. That is the type of information that a marketer would want available when deciding how much of a brand’s budget to dedicate to the social network.
Starting on Tuesday, any business across 31 languages can check out aggregated, anonymized information about their brands’ Pinterest followings. Beyond data on audiences’ interests and the other companies they follow, the new information includes gender, location and the devices people are using to pin sites’ content.
Time Warner’s Turner Broadcasting division offered voluntary buyouts to employees in a memo on Tuesday morning, following through on growing hints from executives grappling with a ratings slide.
Voluntary buyouts will be offered to employees who are at least 55 and have been with the company at least 10 years as of Dec. 31, 2014, excluding on-air talent and employees covered by a written employment contract. That group comprises about 600 employees, who will receive emails detailing the offer.
Layoffs are expected to follow the voluntary buyouts at Turner, whose networks include TNT, TBS and CNN.
For all the talk about how broadcasters are merely bystanders in this “Golden Age” of TV, it was Netflix who was sitting on the sidelines during the 66th Primetime Emmy Awards Monday night.
The streaming video platform, which was nominated for 31 Emmys across the Creative Arts ceremony Saturday and the more prestigious Primetime awards, was shut out of the top honors last night.
Netflix did take home several awards during the Creative Arts ceremony on Saturday, including best guest actress in a comedy series for Uzo Abuda’s portrayal of Suzanne “Crazy Eyes” Warren in “Orange is the New Black.” But it failed to win any of the honors during the main show last night.
Vez ou outra, criativos do mundo inteiro conseguem dar uma pausa na correria diária para uma trolladinha básica no cliente. Seja para criticar reuniões, alterações – tema que já rendeu até TCC – ou abeladas, o humor acaba sendo um aliado na hora de dar um toque amigo.
Na Grécia, a galera da Admine Advertising, da Grécia, resolveu criticar os prazos malucos, especialmente aqueles que aparecem quando menos se espera (verão, piscina, férias…) em Deadline. Em ritmo de trailer de filme de terror, o vídeo mostra a galera da agência curtindo a folga, até que o telefone toca e o horror corre solto.
Apesar de a ideia ser divertida, faltou um maior cuidado na execução. Quem sabe na próxima? 
Post originalmente publicado no Brainstorm #9
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David M. Phillips est un scientifique qui a toujours eu une grande passion pour les insectes. Ce dernier a profité de ses connaissances et de sa maitrise des microscopes pour nous dévoiler les structures anatomiques de différents insectes invisibles à l’oeil nu. Des clichés impressionnants qu’il a pu réunir dans un livre appelé Art and Architecture of insects.
Category: Career Oxygen
Summary: Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap, or self, you require relationships and relationship building skills.
Advertising Agency: BMF, Australia
Creative Director: Carlos Furnari
Art Director: Robat Jones
Copywriter: Kerem Sekerci
Planning: Simon McCrudden
Agency Producer: Fiona Gillies
Director: DogBoy
Producer: Natalie Taylor
Post Production: The Pound
Production Company: The Pound
Editor: Gary Woodyard
Music & Sound Production: Production Alley
DoP: Lachlan Milne
Graphic Design: Shannon Riches
Photographer: Adrian Lander
Senior Account Manager: Rhys Thomas
Account Director: James Bilaver
(TrendHunter.com) There are plenty of brides who want their wedding ceremony to look like something out of a book—but this comic book wedding is far less fairy tale and way more nerd-tastic than usual.
The…
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