Hasta La Creative!

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

Ele já veio com as funcionalidades iEat, iSleep e iPoop nativas, e novas atualizações devem chegar em breve, com os apps iWalk e iTalk, que serão disponibilizados gratuitamente.

Foi assim que Andreas Kleinke, um ex-funcionário da Apple, decidiu apresentar seu filho, Jonathan Henry, aos seus amigos e ex-colegas de trabalho.

Imitando o design de apresentação do iPad Mini, Kleinke destacou detalhes ‘técnicos’ como tamanho e peso do seu iBaby, sistema operacional (que não é Android), bem como as atuais ‘operadoras’ do ‘dispositivo’ – por enquanto, exclusividade do Papai e da Mamãe.

Divertidamente, o pai descreve seu pequeno como tendo ‘bateria para durar uma vida inteira’, e destaca a facilidade de mobilidade, já que ele pesa “apenas 5% do total dos seus antecessores”.

O que era apenas uma brincadeira para seu círculo íntimo tomou proporções muito maiores – o site de Kleinke não aguentou os acessos e ainda está fora do ar. “Era para ser simplesmente uma apresentação do meu filho para meus ex-colegas de Apple, mas ficou um pouquinho fora de controle”, comentou ele em entrevista ao Yahoo Tech.

Quem quiser pode tentar acessar a página “Hello, baby. Introducing Jonathan, the brand new mini” dentro de alguns dias, quando os acessos podem ter diminuído, e a página voltado ao ar.

Post originalmente publicado no Brainstorm #9
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Abbott Mead Vickers BBDO leads the way in the Campaign Big Awards with 25 nominations.

Life Alert now takes its marketing very seriously. Maybe too seriously.

Rather than just have its old commercials be the laughing stock of anyone who’s ever seen them, the company is doing its best to scare the living crap out of everyone who watches TV.

The new ad below ditches the brand’s trademark testimonial cheesiness for straight up creepiness, with an old lady lying unnoticed in a heap at the bottom of a flight of stairs, screaming. It’s quite disturbing, and a lot of viewers are leaving pissed-off comments on the brand’s Facebook page.

“My own grandmother fell and cracked her hip and we brought her to the hospital immediately, but this just makes me feel so awful inside I start crying,” writes one. “I’m 17 years old and this is way too scary. I don’t want to see anyone in that much pain and crying when I’m just trying to enjoy my day. Please take it off the TV.”

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In fairness, some people are praising the commercial for driving the point home with a realistic depiction, and helping to convince their stubborn elders to buy the product.

Life Alert’s response is basically that the whiners should suck it up, because it’s sick of hearing them go on about how bad its prior ads were.

“We consistently hear horror stories of how families procrastinated in getting a Life Alert only to discover their loved one had fallen and was on the floor for hours (sometimes days) before someone found them,” reads part of a statement posted over at Consumerist.

“They have even complained that our commercials are corny, and NOT SERIOUS ENOUGH, and that our message doesn’t get through. The guilt and fear these families feel after a preventable tragedy is very real and far worse than any commercial.”

Of course, punishing a mass audience for the unreasonable griping of a few who wouldn’t take responsibility for their own failure to act doesn’t make a whole lot of sense. Even if the old ads weren’t effective.

Also, says Life Alert, it’s the good guy. “Our goal is to wake people up to the realities of what is going on with the elderly and to get a medical alert system as a PREVENTIVE measure, not a reactionary result to a tragedy,” it says.

As reasonable—and somewhat noble—as the for-profit company’s intentions may be, its posturing also kind of misses the point. There might be some middle ground between an that is an unintentional self-parody, and one that terrifies children. A less ham-fisted approach might persuade even more consumers, or at least alienate fewer.

Then again, when demand for your product is based on the ample supply of consumer anxiety about death, you might as well lean in.

Com concorrentes fortíssimos, a série “House of Cards”, uma produção original da Netflix, infelizmente não levou o Emmy para casa. “Breaking Bad” realmente mereceu – algumas das razões você pode conferir nesse post do Merigo – mas nem por isso a Netflix perdeu a compostura.

Ao mesmo tempo reconhecendo que perdeu o prêmio e parabenizando a série da AMC pelo sucesso, um vídeo rápido com o personagem Doug Stamper, braço direito das mutretas de Frank Underwood, procura saber o que teria acontecido com um suposto ‘acordo’, que iria garantir a estatueta para a “House of Cards”.

“Pensei que tínhamos um acordo”, questiona o personagem, em conversa ao telefone com um representante da Academia responsável pelo Emmy.

Acompanhando o vídeo, um texto destaca que a Netflix estava honrada de fazer parte das indicações dessa edição do Emmy, e confortava Stamper ao apostar na premiação do ano que vem.

Uma mistura perfeita entre ficção e realidade.

Post originalmente publicado no Brainstorm #9
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Group M, WPP’s media investment arm, has promoted Colin Barlow, currently its global chief financial officer, to the position of global chief operating officer.

(TrendHunter.com) In an effort to provide housing for the homeless, a non-profit based out of Austin, Texas is looking to build microhomes as a shelter solution. The soon to be launched Community First Village…