Poison’s Brett Michaels covering a Lionel Richie song to show off NIssan’s durability testing, for its commercial vehicle range. I.E. Tough Love.
LOS ANGELES—Accomplice Media has signed multi-talented filmmaker Eva Michon for exclusive representation in commercials. A skillful visual storyteller with a whimsical sense of humor, Michon has earned considerable praise for her work in music videos and fashion films, the latter including work for such designers as Calla, Pink Tartan, Ten Over Six and Rita Liefhebber. Her first feature-length film, Death From Above 1979: A Fly in Amber¸ about the Canadian dance-punk duo, is currently in post production.
Forrest Whaley é um cineasta que costuma criar animações a partir de histórias e personagens conhecidos usando LEGO. Estes vídeos podem ser encontrados em seu canal no YouTube, que já conta com quase 500 mil assinantes.
Seu trabalho mais recente é uma versão do trailer de Guardiões da Galáxia, da Marvel, já em cartaz nos cinemas brasileiros. E, cá entre nós, o resultado não poderia ter sido melhor. Em apenas 30 segundos, é possível ao mesmo tempo ter uma boa ideia do que esperar do novo filme, assim como admirar o talento de Whaley, que contou com a ajuda de Sean Willets.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: DeVito/Verdi, New York, USA
Copywriter / Creative Director: Rob Slosberg
Art Director: Serge Machial
Head of Production / Producer: Barbara Michelson
Managing Director: Alan Brown
Production Company: Backyard
Director: Greg Bell
Producer: Candace Tomarken
President / Partner: Blair Stribley
Managing Director / Partner: Chris Zander
Executive Producer: Kris Mathur
Head of Production: Emily Malito
Editor: Anthony Marinelli / ShootersNYC
Advertising Agency: DeVito/Verdi, New York, USA
Copywriter / Creative Director: Rob Slosberg
Art Director: Serge Machial
Head of Production / Producer: Barbara Michelson
Managing Director: Alan Brown
Production Company: Backyard
Director: Greg Bell
Producer: Candace Tomarken
President / Partner: Blair Stribley
Managing Director / Partner: Chris Zander
Executive Producer: Kris Mathur
Head of Production: Emily Malito
Editor: Anthony Marinelli / ShootersNYC
See, sometimes we get fun tips. Someone at San Francisco’s Mekanism apparently proposed an in-house Photoshop battle beginning with this image of CEO Jason Harris:
The campaign almost certainly won’t win any Lions, but some of the entries are pretty good after the jump.
New Career Opportunities Daily: The best jobs in media.
Killer Tracks, the industry’s leading supplier of pre-cleared production music, is expanding and broadening the scope of its groundbreaking Artist Series with a focus on emerging talent. The company is releasing a number of new tracks from breakout artists, including work from Portland alt rockers Rare Monk and the L.A.-based quartet Misun.
AMC Networks, the cable programmer controlled by the Dolan family, is in talks to acquire almost 50% of BBC America, BBC Worldwide’s U.S. channel, people with knowledge of the matter said.
BBC Worldwide is the commercial arm of the British Broadcasting Corp., the government-backed U.K. broadcaster. It’s interested in a partnership that lets BBC America use AMC’s advertising sales and distribution network, said the people, who asked not to be named because the discussions are private. A deal isn’t assured, the people said.
AMC would pay cash for the stake, said one person. A partnership would let BBC Worldwide keep majority ownership of the channel and control the brand, while cutting costs and tapping AMC’s programming team, the people said. AMC and BBC have co-produced shows including “The Honorable Woman,” an eight-part series starting tomorrow on AMC’s SundanceTV.
A partir do próximo dia 4, algumas lojas da Dunkin’ Donuts vão vender o pãozinho confeitado de um jeito bem diferente: em forma de bóia salva-vidas.
A novidade é resultado de uma parceria entre o Dunkin’ Donuts e o Discovery Channel, como uma estratégia para divulgar o início da Shark Week, seriado que dura uma semana e que é totalmente dedicado a falar de tubarões.
A Shark Week acontece anualmente desde 1987, e é considerada uma das séries mais longas da TV a cabo. Exibida em 72 países, inclusive no Brasil, a Shark Week começa a ser exibida no domingo dia 10 de agosto, com bastante presença nas mídias sociais e, agora, até no lanchinho dos americanos.
Além do donut ‘Shark Bite’, em formato de bóia, o site promocional da Shark Week convida os consumidores a postarem selfies dando uma bela mordida em algum produto da Dunkin’ Donuts. Durante os comentários da programação, no “Shark After Dark”, algumas das melhores fotos serão exibidas para o público, e as mais divertidas ou criativas serão premiadas com itens do programa, explica Harold MOrgenstern, SVP de propaganda da Discovery.
Como parte da parceria, a Dunkin’ Donuts usou uma licença poética para alterar seu logo no site do programa, mostrando uma parte ‘mordida’, e também modificar o slogan, que passa a dizer “Shark Week runs on Dunkin’” ao invés do clássico “America runs on Dunkin’”.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: GSD&M, Austin, USA
Chief Creative Officer: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Associate Creative Director / Art Director: Ross Aboud
Associate Creative Director / Copywriter: Kevin Dunleavy
Executive Agency Producer: Bill Wine
Production Company: Epoch
Producer: Alison Wagner
DoP: Jack Epsteen
Strategist: Klaudia Flanigin
Editing Company: Cut and Run
Accounts: Sabia Siddiqi, Lindsey Mongrain, Nadia Elias
Released: July 2014
Advertising Agency: The General Store, Australia
Executive Creative Director: Andrew Fraser
Art Director: Guy Collins
Creative Director/ Copywriter: Robin Veiner
Strategist: Matt Newell
Group Account Director: Gemma Cadwallader
Agency Producer: Darren Bailey
Production Company: Curious Films
Director: Robin Walters
Released: July 2014
Advertising Agency: The General Store, Australia
Executive Creative Director: Andrew Fraser
Art Director: Guy Collins
Creative Director/ Copywriter: Robin Veiner
Strategist: Matt Newell
Group Account Director: Gemma Cadwallader
Agency Producer: Darren Bailey
Production Company: Curious Films
Director: Robin Walters
Released: July 2014
Advertising Agency: The General Store, Australia
Executive Creative Director: Andrew Fraser
Art Director: Guy Collins
Creative Director/ Copywriter: Robin Veiner
Strategist: Matt Newell
Group Account Director: Gemma Cadwallader
Agency Producer: Darren Bailey
Production Company: Curious Films
Director: Robin Walters
Released: July 2014
Advertising Agency: BMF, Australia
Managing Partner: Stephen McArdle
Executive Creative Director: Cam Blackley
Creative Directors: Alex Booker, Philip Sicklinger
Art Directors: Patrick Chambers, Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Post Production: The Editors / White Chocolate
Agency Producer: Mel Herbert
Editor: Bernard Garry
Music / Sound Production: Rumble Studios
DoP: Peter Eastgate
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Managers: Siena Shuttler, Katie Loverich
A digital platform created by BMF gives people across Australia the chance to create a personalised Tip Top ‘Good on ya mum’ song. For the first time ever the famous jingle has got a digital revamp, allowing it to be dedicated to each and every mum across the nation.
See the work at http://www.mumsongdedications.com
Advertising Agency: BMF, Australia
Executive Creative Director: Cam Blackley
Creative Director: Justin Ruben
Art Director: Janet Szabados
Copywriter: Katie Moore
Head of Interaction Design: Nev Fordyce
Interaction Designer: Rhys Edwards
Digital Designer: Matthew Hughes
Executive Digital Producer: Jo Cooper
Digital Producer: Simon Hodgson
Project Manager: Jayde Morgan
Planning: Emily Field
Print Producer: Jane Gower
Art Buyer: Tania Sinovcic
Content Producer: Caro Wallace
Music & Sound Production: Lukas Farry / Sound Reservoir
Group Account Director: Kura Tyerman
Account Director: Kelly Howard
Account Manager: Chris Hill
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Directors: Erik Fahrenkopf, LP Tremblay
Creative Director / Art Director: Grant Mason
Associate Creative Director / Copywriter: Iain Nevill
Associate Creative Director / Copywriter: Tim Wassler
Senior Producer: Angela Narloch
Executive Music Producer: Melissa Chester
Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Nigel Bluck
Line Producer: Cory Berg
Editing Company: Cosmo Street
Editors: Aaron Langley, Tom Scherma
Audio Post-Production: Heard City
Visual Effects: Mass Market
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Directors: Erik Fahrenkopf, LP Tremblay
Creative Director / Art Director: Grant Mason
Associate Creative Director / Copywriter: Iain Nevill
Associate Creative Director / Copywriter: Tim Wassler
Senior Producer: Angela Narloch
Executive Music Producer: Melissa Chester
Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Nigel Bluck
Line Producer: Cory Berg
Editing Company: Cosmo Street
Editors: Aaron Langley, Tom Scherma
Audio Post-Production: Heard City
Visual Effects: Mass Market
Advertising Agency: Interone, Germany
Chief Creative Officer: Michael Ohanian
Executive Creative Directors: Max Lederer, Thomas Heinz
Creative Directors: Florian Barthelmess, Björn Neugebauer
Copywriter: Daniel Ernsting
Art Directors: Jonathan Roolf, Christian Petersen, Erik Bierschenk, Till Heumann
Accounts: Jan Anderßen, Wolf Bockelmann
Production: Julian Holland, Hermann Krug
GSD&M has a new back-to-school campaign for Radio Shack that makes good use of awkward humor to promote the brand’s protection plans.
In “The Talk” for example, a dad tells his son it’s time they had “the talk.” His son, horrified, listens as his father emphasizes the need to use protection. “I know you just want to get out and show it off, but you can’t just go swinging it around all willy-nilly trying to impress the girls.” He continues, “This glass is fragile. We’re covered though…” as the son looks greatly relieved. The spot’s use of innuendo in an awkward, easy to relate to situation makes it funny and memorable.
In the similarly suggestive “Laundry,” the tables are turned, and it’s the father who is made to feel awkward. We’ve included that spot, along with credits, after the jump. (more…)
New Career Opportunities Daily: The best jobs in media.
If the true measure of an ad’s popularity is the afterlife it enjoys through parody and satire, then this 1989 LifeCall ad—featuring Mrs. Fletcher and her infamous line, “I’ve fallen and I can’t get up!”—may be the best-loved commercial of all time.
In the past year, thousands of Vine users—many of them born years after the ad was made—have been using the 6-second format to parody the cult classic (and the 90’s re-make). To date, there are over 6,000 posts tagged “life alert.”
Below is just a sample of some of the ways teens and tweens (and a few ridiculous adults) have spoofed this well-meaning but terribly melodramatic spot. It starts to get even more meta when the Vines start spoofing other Vines.
(Click to play each clip, click again to stop.)
Lyin’ on the cold hard ground.
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If I lie here…
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Fallin’ and callin’.
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Do I look like I care?
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Banana operator (with cameo).
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Basketball fakeout.
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A little help from The Beatles.
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Have you ever used tape before?
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Have you ever used tape before? (version 2)
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If you ain’t talkin’ money, I don’t wanna talk.
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Careful with that button.
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I can lift you up!
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One of America’s finest.
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I’ve fallen and I can’t turn up!
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Don’t dubstep and fall.
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Go on…
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
