7-Eleven: A new dimension of Doritos

Advertising Agency: Tracylocke, Dallas, USA
Executive Creative Director: David Hohman
Creative Director: Kyle Grummun
Associate Creative Director: Tyler Kitchens
Copywriter: Noah Bailey
Art Director: Madison McDaniel
Account Director: Mike Kelly
Producer: Jeanne Dooley
Post: Republic Editorial

Kevin Thomson Joins BBDO San Francisco as Creative Director

Today we learned that veteran creative Kevin Thomson has left his position at The Martin Agency in Richmond, Virginia for a job as Creative Director at BBDO San Francisco.

BBDO’s newest CD has more than a decade of industry work under his belt: he joined Martin in 2011 to write copy for clients like Discover, Exxon, Walmart and GEICO (2013 “Portraits Gallery” spot here). Prior to the Martin gig, he spent just over a year with JWT and more than seven years with Seattle-based WPP shop Cole & Weber.

Thomson officially begins at BBDO SF on July 21st, reporting directly to EVP/ECD Craig Mangan; he will work on various brands including Gallo Wines and Sutter Health.

New Career Opportunities Daily: The best jobs in media.

On Ideas Adds Four New Directors

Chris Nott

John Huggins

Full-service digital marketing, branding and advertising agency On Ideas have grown their team with the addition of four new directors: Director of Connections Planning and Optimization Bryan Cherok, Associate Creative Director Chris Nott, Associate Creative Director-Copywriting John Huggins, and Director of Business Development Jason Kirk.

Charleston native Bryan Cherok will be responsible for all metrics, analytics and insights for client accounts. He arrives at On Ideas having “spent years submerged in work revolving around finding the answers in digital data,” working with clients including Bridgestone America’s Tire Operations, Firestone Complete Auto Care, SERVPRO Industries and Le Creuset.

Chris Nott arrives at On Ideas with over ten years of advertising and creative experience. Nott was the founder of Base Camp Advertising and served as President of the Richmond Ad Club. His work for clients such as Capitol One, Discovery Health Channel, VirginiaTourism and Crystal Cruise Line have led to recognition at One Show, Communication Arts and the Effies.

Miami Ad School and Florida International University graduate John Huggins brings “valuable experience from his past involvement with both large national brands and smaller organizations.” His past work includes Coca-Cola’s 2008 Olympic Games campaign and a 2009 American Idol promotion. Huggins was also a copywriter on the St. Vincent’s HealthCare’s “Above Beyond Because” campaign, for the TV, print and interactive executions. He has been awarded “Best of Show” for the Central Pennsylvania Addys, as well as “Best Interactive” and “Best Direct Marketing” for the Philly Golds.

James Kirk arrives at On Ideas with a non-profit background. His experience includes work at the Museum of Contemporary Art Jacksonville and the South Carolina Aquarium in Charleston. As director of development at the Museum of Contemporary Art Jacksonville, Kirk “more than doubled contributed income from 2011 to 2013.” (more…)

New Career Opportunities Daily: The best jobs in media.

Entrepreneur Barbie Is on LinkedIn, and She's Already Way More Connected Than You

The newest high-profile member on LinkedIn probably isn’t going to write you a recommendation or endorse you for your propensity for tweeting any time soon. Probably because she’s plastic and can’t form sentences.

That totally sounds like insult, but that’s true. Entrepreneur Barbie has joined the career networking site. Her latest status is “My new business is ‘Dream Incubator’ where I act as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them. Our company tagline is ‘If you Can Dream It, You Can Be it!’ “

I dreamed I was a dinosaur. Never mind.

Entrepreneur Barbie comes with a tablet (tech savvy!), a smartphone, a briefcase (so business-y!), a pink dress (…) and a high ponytail. Reviews of Entrepreneur Barbie have been mixed. Jennifer Fleiss, co-founder of Rent the Runway—an ingenious service that lets you wear a Badgley Mischka gown and then return it—says on the Barbie site: “She is my idea of a go-getter girl and has encouraged me to believe that women can have it all: a career, a family and a great wardrobe.”

Reshma Saujani, founder of Girls Who Code, told TechCrunch: “You can’t be what you cannot see. Having positive role models for dolls that are inspiring young girls to be entrepreneurs is exactly what we need to inspire a generation of young women to start running businesses.”

On the other hand, Salon calls her “a misfire attempt at inspiring girls.” Forbes says it’s an “affront to little girls.” And 16-year-old former TED speaker Adora Svitak believes she “encourages an unrealistic expectation of beauty grounded in narrow ideals—whiteness, thinness, a lack of hair and an abundance of breast tissue—instead of kindness, smarts, self-confidence or athleticism.”

Barbie’s LinkedIn resume is looking awfully impressive, and her profile boasts over 2,500 followers. I’ll keep my fingers crossed in hopes that her face will pop up on my profile in that creepy-cool “Who’s Viewed Your Profile” feature.

Via Digiday.



PSA Cleverly Ties Together the Tragic Consequences of Drunken Driving

When we were kids, playing a game of Mouse Trap was a joy. The Rube Goldberg machine-based game helped us understand on a basic level (through a complicated and convoluted system), the relationship of cause and effect.

As an adult, the consequences of our real life choices can have dire effects. This PSA from Quebec’s SAAQ cleverly demonstrates the cause-and-effect relationship of drinking and driving, illustrated by an intensely precise mechanical pulley system. 

Take a look below at this brilliantly simple yet pragmatically tragic spot that literally shows how all the outcomes of drinking and driving are tied together.

Via Design Taxi.



Celebrate Our Country's Independence… and Your Own Dependence!

Category: Career Oxygen
Summary: It’s time to celebrate our independence, something our culture reveres and holds dear. But is total independence a personal goal as well? Or are we that much stronger when we depend on others, especially at work?

New Smartphone Helps HTC Beat Profit Estimates


HTC Corp., Taiwan’s biggest smartphone maker, posted second-quarter profit that beat analyst estimates on demand for its marquee One M8 device.

Net income was $76 million in the three months ended June, the company said in a statement today. That compares with the $69 million average of 14 analyst estimates compiled by Bloomberg.

The HTC One M8, released in March as the company’s main product for the year, helped drive the largest monthly sales growth since 2011 in April. Earnings would return to profit for the June quarter with sales climbing throughout this year, Chief Financial Officer Chang Chialin told investors in a May 6 conference call.

Continue reading at AdAge.com

British brands 'need more than ballsy ads', says Mary Portas

A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox’s Think Big conference on Thursday.

EBay rolls out Click & Collect to further 500 Argos stores

EBay is rolling out its Click & Collect service across 650 Argos stores and opening it to 65,000 sellers by the end of 2014, less than a year after it announced a trial of the service.

National newspaper publishers unite for ad platform Pats

News UK, Mail Newspapers, Telegraph Media Group, Guardian Media Group and ESI Media have joined forces to launch an automated system to simplify how agencies buy advertising space.

30 Isometric Renders in 30 Days

Le designer 3D néerlandais Michiel van den Berg s’est récemment lancé un défi : réussir à réaliser 30 rendus isométriques en 3D en l’espace de 30 jours. Une opération « 30 Isometric Renders in 30 days » qu’il a réitéré récemment, permettant d’obtenir ainsi des images variées et s’inspirant de divers éléments de la culture populaire.

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'Dear Rich Bastard'? How to Keep Humanity in Your Personalization Strategy


As we move further in wielding the power of personalization in marketing, let’s always remember the inherent risk. Case in point: the story of British Telecom’s promotion for a “gold” calling card nearly 25 years ago, in which it inadvertently personalized some of its mailings with “Dear Rich Bastard.” This urban legend has been circulating for years, but as a young account executive who worked on the business, I can now confess it is no legend.

Unbeknown to British Telecom — or the agency I was working at — a rogue operator at the data bureau had replaced the default salutation with “Dear Rich Bastard,” just for fun. Unfortunately for British Telecom, the default made it out the door and into the homes of 10 potential customers.

One recipient was surprisingly delighted with the approach and even signed up for the card, as it turned out when the mortified head of marketing at British Telecom called each “rich bastard” the weekend of the mailing. The other nine presumably represented the rule, so to speak: If you misuse data in order to “personally” connect with consumers, you have committed an unforgivable offense.

Continue reading at AdAge.com

Right to Be Forgotten? Google Hides News Report Criticizing Merrill Lynch


Google has begun removing some search results in Europe after a court decision affirming a “right to be forgotten” in certain cases, but its decision to hide links to a BBC article criticizing Merrill Lynch is drawing criticism.

Google alerted BBC Economics Editor Robert Peston that it would no longer show certain search outcomes linking to his 2007 post entitled “Merrill’s mess,” Mr. Peston said on his BBC blog yesterday. The decision followed a May ruling by the European Court of Justice that allows members of the public to request “inadequate, irrelevant, no longer relevant, or excessive” data be deleted from Google searches.

“We’re surprised that this is the outcome of the ECJ ruling and concerned at the implications of the removal from search of this type of material,” the BBC said in an e-mailed statement to Bloomberg News today.

Continue reading at AdAge.com

Ripening Youth Photography – Olivia Bee's 'Kids in Love' is a Beautiful Coming of Age Story (GALLERY)

(TrendHunter.com) Olivia Bee’s first solo exhibition, ‘Kids in Love,’ is currently being showcased at the Agnes B. SoHo location.

The series documents an exploratory and ephemeral period in Bee&#…

Royal Navy & Royal Marines Commando: Bad Guys

Advertising Agency: WCRS, London, UK
Creative Director: Billy Faithfull
Creatives: Katy Hopkins, Steve Hawthorne
Agency Producer: Lizzie Mabbott
Account Handling: Mike Stern & Sally Borda
Media Planning: MEC
Media Buying: M4C
Website: e3
Production Company: Max Fisher Films
Director / Animator: Max Fisher
Editor: Rebecca Luff at Ten Three
Post-Production: Absolute Post
Audio: Will Cohen / String & Tins

Planters: Modern-Day founding Fathers

Planters peanuts are grown, harvested and packaged in America. So this 4th of July, Mr. Peanut is celebrating the founding fathers who made America by finding and rewarding their modern day counterparts. Mr. Peanut is thanking the first 50 George Washingtons, John Adams, John Hancocks, Ben Franklins, Tommy Jefferson, John Jays, Jimmy Madisons and Alex Hamiltons of today with a free can of Planters Peanuts and a Presidential wig so they can eat American and wear it too on our nation’s birthday.

https://www.facebook.com/mrpeanut

Advertising Agency: TBWA, USA

Land Rover moves global content and social media to Brooklyn Brothers

Land Rover has appointed The Brooklyn Brothers to its hotly contested global content marketing and social media account.

Are we approaching the end of the Wonga story?

In the aftermath of the fake lawyer letters scandal and the resulting £2.5m compensation bill, Wonga’s reputation is in tatters. In fact, its very existence is in jeopardy as an impending legal battle with regulators begins to form.

7-Eleven Introduces Doritos' Most Disgusting Snack Food Ever

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We really don’t care how good or how bad this TracyLocke-created ad for 7-Eleven is. All we care about is the sad fact that there is a company out there that creates a deep fried cheese concoction that can’t possibly be good for anything except sending everyone to an early grave with clogged arteries and all forms of dietary tract issues.

Now don’t get us wrong. Cheese is not bad for you. Liquid Cheese Whiz-style cheese that isn’t even cheese encased in a coating of bread crumbs — which probably isn’t even even bread — and then fried is another story entirely. But let’s not let that stop anyone from creating kookie commercials in which cheese-induced orgasms and owls prevail.

Strokes Portraits by May Xiong

Basée à Seattle, la photographe May Xiong est l’auteur de la série « Strokes » qui rassemble des portraits étranges et beaux. Si la série porte ce nom (« coups » en français), c’est parce que chaque portrait comporte un coup de pinceau horizontal ou vertical sur le visage des modèles. Une belle signature qui fait toute l’originalité de ses portraits.

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