(TrendHunter.com) This British designer, a favorite of the Duchess of Cambridge, is testing her boundaries with the Jenny Packham Resort 2015 collection. Inspired by the Ang Lee-directed 2007 thriller, ‘Lust,…
Voici une superbe vidéo réalisée par une petite équipe : C4D, Vray, After Effects pour l’occasion de D&DA 2014. La vidéo est une succession d’actions combinées faisant apparaitre différentes phrases à l’aide de moyens originaux et dynamiques. Une véritable créations qui donne l’envie d’en voir toujours plus.
It was only eight months ago when Arnold beat out some stiff competition to become security giant ADT’s chief creative AOR.
It was a big day for the agency pitching out of its Boston office, which beat TBWAChiatDay in New York, McKinney in Durham, N.C. and the incumbent, Doner in Southfield, Mich. Remember that name of the incumbent…because evidently ADT did not.
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New Career Opportunities Daily: The best jobs in media.
While Apple recently announced that it will be taking more of its ads in house, this latest iPhone spot comes from TBWA Media Arts Lab, and features a rather unusual song selection.
The 60-second spot, entitled “Strength,” is a relatively straightforward montage promoting the use of the iPhone 5S for physical fitness. Less straightforward, however, is the spot’s soundtrack. As Adweek reports, “Strength” is set to “The Youth Fitness Song” (also called “Chicken Fat”), which originally appeared as a song from President Kennedy’s national physical fitness program. The song, which was written by Meredith Wilson and performed by Robert Preston in 1961, was distributed to schools and played as an accompaniment to a morning calisthenics routine. Whether the song is meant to stoke Baby Boomer nostalgia or someone on board just thought it would be a fun bit of silliness, “Go, you chicken fat, go” is a pretty strange way to tell people to start exercising (while utilizing their iPhone 5S). Coming on the heels of the recent spot featuring “Gigantic,” it marks something of a trend in unorthodox song selections promoting the 5S.
New Career Opportunities Daily: The best jobs in media.
The agency said the decision to conduct the inquiry resulted in part from public comments asking it to look at the agreements and how they affect net neutrality.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, supermodel Adriana Lima shows up in two spots for FIFA World Cup sponsor Kia; in both she tries to convince American football fans to get interested in soccer. (The tagline of the campaign is “For one month, let’s all be ftbol fans.”) Meanwhile, fellow World Cup sponsor Hyundai (part of the Hyundai Motor Group along with Kia) shows a guy trying to avoid World Cup spoilers in a spot with its own hashtag: #becausefutbol. And, yes, the other two new spots we’ve got for you — from Adidas and Volkswagen — are World Cup-themed too.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
We’re kicking off the Ad Age Summer Weekend Reader — in which we recommend recently published in-depth articles about media and/or marketing on selected Fridays (think of them as great train or beach reads) — early this year* to call your attention to “The Trials of ‘Entertainment Weekly’: One Magazine’s 24 Years of Corporate Torture.” A sweeping history of the Time Inc. title by Anne Helen Petersen, a writer who literally has a Ph.D. in pop culture (from the University of Texas-Austin’s Department of Radio-Television-Film), the novella-length piece published by The Awl on Tuesday might make you nostalgic for that time, no so long ago, when magazines were still at the white-hot center of the media ecosystem, and Entertainment Weekly could be conceived as an exemplar of media-conglomerate corporate synergy.
Petersen’s history is well-sourced (she cites historical, contemporaneous coverage from Advertising Age and others) and highly opinionated (some readers as well as current and former employees might disagree with her take on the publication’s editorial direction and relative quality at various junctures). But it’s hard to imagine that there’s any other human being in the world — even, possibly, at Time Inc. — who has watched EW so closely and so thoughtfully for its nearly quarter-century lifespan.
And no wonder: “When I was a young and odd child,” Petersen begins her piece, “one of the oddest things I did was collect Entertainment Weekly. I’d read each issue from cover-to-cover, deciding on its predominant ‘themes,’ and record this data in an elaborate database program on my Apple IIe. As a finishing touch, I’d give each issue a ‘grade,’ emulating EW’s own, then-novel system of affixing a grade to the media products it reviewed.”
Transformer une arme en un symbole de vie et d’espoir, c’est le projet initié par une palestinienne près de Ramallah dans le village de Bilin, qui a planté des fleurs dans des grenades récupérés sur des lieux de conflits entre les israéliens et palestiniens. Des clichés de l’agence AP pour une action qui allie un message fort et une utilisation étonnante des accessoires.
Today DDB New York is launching the first ever campaign for New York Lottery to use a “for life” concept rather than a lump-sum jackpot.
The spot, entitled “Future You” shows a young man in a convenience store who goes to the register to make a purchase and eyes up a deck of cards. As his future self looks on (somehow), from a spacious futuristic mansion, he changes his mind and decides to buy a Cash 4 Life Quick Pick instead. “I scared me,” says a relived future you, before zooming off in his hover chair. It’s never explained how “Future You” watches his younger self, or how he could not know that he’s won the lottery if he’s already been enjoying his winnings, but I guess we’re just not supposed to think about that.
In addition to the TV spot, the campaign also includes radio spots in both English and Spanish, print ads, billboards, digital and a social media element centered around the hashtag “#CASH4LIFE.” Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
This week, The Corcoran Group is hiring a director of marketing and advertising, while Blue State Digital needs a senior account director. BlankSlate is seeking a content marketing manager, and JWALK is on the hunt for an art director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Heinz Mack élève le ciel de neuf colonnes à la Biennale de Venise. Photographiées par Alessandra Chemollo, l’installation dispose de neuf structures monolithiques identiques atteignant chacune sept mètres de hauteur et enveloppées dans une mosaïque d’or. Une oeuvre à la fois élégante et surprenante dans ce paysage au bord de l’eau.
A fairly elaborate, nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website Friday, using video, charts and audio to supplement text about female incarceration in the U.S.
It’s among the first native ads from the Times’ newly minted T Brand Studio, a nine-person team charged with creating content for brands.
“The way the projects tend to work is we collaborate with the brands, find storylines or plotlines that aren’t inherent selling points but that readers will connect with,” said Sebastian Tomich, VP-advertising at the Times and a co-architect of T Brand Studio.
In a scene many marketers likely find familiar, a company recently went into a craze trying to establish itself on a new social platform, only to see that platform fall out of favor when its target audience’s parents signed up.
The social platform, Woo Woo, and the company weren’t real though, but rather dreamed up by Adobe, and its ad agency Goodby Silverstein and Partners, for Adobe’s first network television commercial in over 10 years.
The spot, which will premiere during the U.S. Open this weekend, is meant to highlight the confusion marketing organizations experience as they attempt to figure out where their customers are spending time online.
Inspirado pela própria cria da casa, o Instagram, e pela popularidade de aplicativos como o Snapchat, o Facebook decidiu adicionar uma nova funcionalidade ao seu aplicativo de mensagens: o compartilhamento de vídeos curtos.
A partir do Facebook Messenger para iOS ou Android, será possível enviar para os amigos vídeos curtos pré-gravados ou feitos diretamente a partir do app. O limite de tempo continuará o mesmo disponível no Instagram, com no máximo 15 segundos de gravação.
Como bem notou o Cult of Mac, a novidade chega pouco depois da própria Apple ter apresentado o compartilhamento de vídeos dentro do seu aplicativo nativo de mensagens.
Para gravar, bastará acessar a opção de fotos dentro do aplicativo e manter o botão ‘enviar’ pressionado. Para cancelar, basta deslizar o dedo para a esquerda.
Quem quiser usar a nova funcionalidade precisará atualizar o app para a última versão disponível na App Store ou na Google Play.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Essex-based company Grassform released an infographic in homage to the biggest soccer competition in the world that depicts all of the past FIFA World Cup stadiums. With just as much hype as the…
How do you prove to customers that a car is as fast as claimed? You challenge them to a race, the first ever Twitter race.
Advertising Agency: BETC Digital, France
Account management: Ivan Beczkowski, Xavier Blairon, Florian Cuminal, Gabrielle De La Forest
Creative Director: Vincent Behaegel
Digital Creative Directors: Ivan Beczkowski, Frédéric Sounillac
Copywriter: Romain Pergeaux
Art Directors: Sylvain Paradis, Damien Paris
Technical Director: Thibault Dargeou
Technical consultants: Alain Nguyen, Eva Canales
Developer: Sylvain Tran
Development: 60 FPS
Sound Design: LGM
3D: Yan Blary
Motion Design: Marc Rodriguez
Released: March 2014
TBWAParis, Amnesty International France’s advertising agency for 10 years, has a new ad for the organization, which is celebrating its 35th anniversary.
The 1:55 film, entitled “Pens,” uses a clever visual device to tell the story of an unnamed protestor. The protestor is arrested, detained and abused, but released following thousands of petitions for his release. Set to a soundtrack performed by Paolo Nutini, with a short, stirring excerpt from Charlie Chaplin’s The Dictator, the spot champions Amnesty’s process of mobilization via the signatures of its supporters. “Pens” is a clear expression of Amnesty Frances’s ““your signature is more powerful than you think” slogan and a powerful encapsulation of what the organization stands for. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
American Express recently sponsored a 40-minute documentary chronicling the lives of struggling Americans who, without access to banking services, are forced to rely on alternative financial means to make ends meet. Turning to check cashing services and payday loans, individuals are seen paying steep fees for basic services, which creates a vicious cycle for those living on the margins of our financial system.
Partnering with filmmaker Davis Guggenheim (“An Inconvenient Truth,” “Waiting for Superman”), the film, however, gives hope and sheds light on technology’s potential to address these pressing issues. It attracted 7.8 million viewers last week, according to Visible Measures.
Beats by Dre debuts at No. 5 this week with its highly publicized “The Game Before the Game” campaign featuring an impressive roster of soccer superstars and other celebrities; Christian Dior comes in at No. 6 with its third installment of the “Secret Garden” series; and YouTube takes No. 7, owing to an inspiring campaign that aims to foster equality and inclusion in the world of sports.
CBS has largely completed its upfront sales, according to the network.
“As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace,” the company said in a statement. “Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations.”
CBS has been among the most vocal in asking advertisers to pay for ads viewed within seven days of their original airing rather than the current industry standard of three days. Media agency network GroupM agreed to negotiate broadly on that week-long basis, known as C7, this year for the first time.
Media
Caf Onlus
Advertising Agency:Y&R, Milan, Italy
Executive Creative Director:Vicky Gitto
Art Director:Davide Breghelli
Copywriter:GB Oneto
Production House:Eccetera Produzioni Audio
Executive Producer:Jose Bagnarelli
Sound Engineer:Luca Desensi, Fabio Vaccaro, Mauro Fazzini
Musica Artist:Massimiliano Pelan
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