Jun
17
UK wins three Mobile Lions
Posted in: UncategorizedUK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.
Jun
17
PHD and OgilvyOne take home two Gold Lions in Media
Posted in: UncategorizedPHD and OgilvyOne both received two Gold Lions in Media at the Cannes Lions ceremony this evening, as UK agencies converted half of their 18 nominations in the Media shortlist.
Jun
17
$100 Million Private Jets – Donald Trump's Custom Boeing 757 is Lavish and Dripping in Gold (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Back in 2011, Donald Trump bought a luxurious multi-milion private jet from Microsoft co-founder Paul Allen and now, it’s been given a makeover to make it truly Trump-worthy.
Trump’s…
Jun
17
RKCR Celebrates ‘Can and Will’ Spirit for Land Rover UK
Posted in: UncategorizedRKCR has launched a new campaign entitled “Can and Will,” which celebrates the “go anywhere” attitude of the Land Rover brand.
The campaign is centered around a 60-second television spot featuring individuals who embody the “Can and Will” spirit, including Mike Goody, who lost a leg in Afghanistan and aims to represent the UK in the Invictus Games this September (which Land Rover will be sponsoring), and 68-year-old competitive surfer Gwyn Haslock. “Don’t tell me I can’t,” these individuals state, “because I can and I will.” The spot recently began broadcasting on terrestrial, cable and satellite channels, in addition to ITV advert breaks during World Cup games. The stories behind the individuals in “Can and Will” can be found on the campaign website, www.canandwill.co.uk. Additionally, a “series of mini-documentary films have been commissioned in partnership with Channel 4, with Paralympic hero Ellie Simmons and actor Richard E. Grant talking about their ‘Can and Will’ stories,” which will be broadcast during breaks in Channel 4 programs and through C4’s digital platforms. The campaign will run throughout the summer.
“Our new ‘Can and Will’ brand campaign is a celebration of the spirit of determination,” said Jaguar Land Rover UK Marketing Director Laura Schwab. “It’s about embarking on new challenges, but also never quitting when the going gets tough. It’s an attitude which has seen Land Rover vehicles conquer some of the world’s most inhospitable locations.” We’ve got credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Jun
17
Watch Last Night's New TV Ads From Pepsi, Mtn Dew, Honda and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kate Hudson plugs her activewear brand Fabletics, Mtn Dew promotes the limited-time release of its Baja Blast flavor in cans and bottles outside Taco Bell, and Pepsi serves up a 30-second TV cut of a World Cup-themed ad featuring YouTube star Stony, assorted footballers and singer Janelle Mone. Creativity made the two-minute online version an Editor’s Pick in April.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Jun
17
'GAYTMs' Win Outdoor Grand Prix for Whybin TBWA and Aussie Bank
Posted in: Uncategorized
ANZ Bank’s transformation of ATM machines into GAYTMs to celebrate Sydney Gay and Lesbian Mardi Gras was such a popular choice for the outdoor category’s Grand Prix at the Cannes Lions International Festival of Creativity that even the judge whose own agency’s work was the other contender voted for it.
What it is: The Australian bank and Melbourne-based Whybin TBWA Group bedazzled ordinary ATMs with rhinestones, sequins, studs, leather and fur. As the main sponsor of the Sydney Gay and Lesbian Mardi Gras, ANZ conveyed its message of diversity and inclusion, in eye-popping colors. Withdrawals came with a rainbow-colored receipt, and all tranaction fees were donated to a gay and lesbian charity.
“It’s like the biggest bejeweled thing you’ve ever seen,” said juror Vicky Maguire, deputy executive creative director at Grey London.
Jun
17
McCann Lima, Coca-Cola Win Media Grand Prix for 'Happy ID'
Posted in: Uncategorized
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Interpublic’s McCann Lima and Coca-Cola took home a Grand Prix in the media category for the “Happy ID” campaign, which used the Peruvian government as its primary outlet.
Havas Lima was the media agency supporting the effort.
Jun
17
Nivea Ad That Turns into a Kid-Tracker Wins Mobile Grand Prix
Posted in: Uncategorized
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An ad that turned into a wearable device won the top prize in the three-year-old Mobile category at the Cannes Lions International Festival of Creativity Tuesday. The Grand Prix went to Nivea’s “Sun Block Ad,” created by FCB Brasil.
What it is:
Jun
17
Things I Told The Internet But Didn’t Tell My Mom
Posted in: UncategorizedA travers sa série « Things I Told the Internet, But Didn’t Tell My Mom », Anna Ladd photographie des phrases de sa vie intime dans un cadre urbain. Elle questionne notre rapport à l’intimité à l’ère d’Internet : il y a des choses personnelles qu’on facilement dit à des inconnus sur Internet mais pas à ses propres parents.
Jun
17
Saving the Evening News? Now Watch Brian Williams Rap 'Baby Got Back'
Posted in: Uncategorized
As part of our continuing coverage of “NBC Nightly News” anchor Brian Williams’ burgeoning side career as a rapper, we present his latest viral video, below, in which he performs Sir Mix-a-Lot’s “Baby Got Back” through the miracle of editing. It debuted on last night’s “The Tonight Show Starring Jimmy Fallon” and it follows the April release of his “cover” of Snoop Dogg’s “Gin and Juice.”
NBC seems to tacitly approve of these videos (NBCNews.com even dryly reported on the release of “Baby Got Back”) — but why? The highly viral Williams-rap videos are great for “The Tonight Show,” but what do Williams and “NBC Nightly News” get out of the deal?
For one thing, the videos probably remind younger viewers that nightly newscasts still even exist, and that Williams is arguably the least stuffy and most accessible of the network anchors. It’s clear from his “Saturday Night Live” and talk show appearances, as well as the version of himself he played on “30 Rock,” that Williams doesn’t take himself too seriously — which is obviously appealing to news consumers raised on “The Daily Show” and “The Colbert Report.”
Jun
17
Surreal Swimwear Lookbooks – The Bimba Y Lola Swim Collection Will Get You Ready for Summer (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Keeping true to its vibrant and kitschy design aesthetic, the new Bimba Y Lola Swim 2014 Collection is all about playful and summery prints this season.
If you’re looking to update your…
Jun
17
Macquarie Dictionary: Phubbing
Posted in: Uncategorized
Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Copywriter: John Mescall
Art Directors: Pat Baron, Matt Stoddart
Designer: David Budd
Copywriter: Natasha Wood
Group Account Director: Adrian Mills
Jun
17
Experience Design Firm Usable Adds CP+B Vet
Posted in: UncategorizedBrooklyn/Boulder-based experience design firm Usable has added an agency veteran to its leadership team.
Due to a recent growth trend, the firm hired Joe Salvati, who previously spent two years as ED of digital marketing at Starz Entertainment.
Prior to the Starz gig, Salvati was director of digital strategy/MD at Boulder’s Sterling-Rice Group; that agency stole him from CP+B, where he was an account director. He also served as SVP and partner at The Wonderfactory.
Salvati is hardly the first ad vet to join the firm. Usable partner Cyrus Clemensen worked alongside him at CP+B as Creative Technology Director leading Old Navy, Amex Travel and Coke Zero. Two of Usable’s Brooklyn-based partners also worked at R/GA “on and off…for the past 15 years.”
A list of 2013/14 clients includes TedMed, Canon, PopDust, Google, Ruth Chris and the University of Pittsburgh Medical Center.
New Career Opportunities Daily: The best jobs in media.
Jun
17
Karen Blackett OBE: 'I don't feel like I've done enough yet'
Posted in: UncategorizedThe sun was shining on MediaCom’s chief executive Karen Blackett today, in a rare moment of reflection in Cannes after receiving an OBE in the Queen’s Birthday Honours list.
Jun
17
Underwater Portraits by Alexander James
Posted in: UncategorizedAlexander James est un photographe qui aime prendre des photos sous l’eau. Cette série a été faite en Russie, dans un tank rempli de 200 tonnes d’eau. Il a donc demandé à des personnes aléatoires dans la ville de poser sous l’eau. Une série prise depuis la surface qui déforme les corps et les visages.
By Alexander James.
By Alexander James.
By Alexander James.
By Alexander James.
By Alexander James.
By Alexander James.
By Alexander James.
Jun
17
Skechers Keeps Winning with Quirky Sponsorship Approach
Posted in: Uncategorized
Skechers is on a roll.
The footwear company has racked up several big wins this spring, simply by being where other marketers are not. Let the Nike’s of the world pay big bucks for Tiger Woods and Roger Federer, Skechers prefers “quirky” deals and well-loved sports icons that other brands would dismiss as past their prime.
Skechers recently added Pete Rose and Joe Namath to its roster. And when elite runner Meb Keflezighi found himself without a shoe deal in 2011, Skechers scooped him up — and reaped the rewards when he won the Boston Marathon in April. It’s a strategy Skechers CEO Robert Greenberg has been employing for years, dating back to his days at L.A. Gear, which he founded in 1979. L.A. Gear signed on Kareem Abdul-Jabbar after he split with Adidas.
Jun
17
TOP 5 Kanye West Quotes #CannesLions
Posted in: UncategorizedO diretor geral de criação da nossa geração (foi ele quem disse) esteve no Palais de Cannes hoje a tarde para uma mesa redonda. Historicamente, Kanye West com um palco e um microfone a sua disposição pode ser perigoso. O rapper foi anunciado como atração surpresa deste ano e ajudou a encher uma sala com publicitários e criativos do mundo inteiro. Na largada, fez questão de pontuar: “I don’t want to say these big over-the-top statements that end up getting quoted.”
Mas não teve jeito… Saiu uma melhor que a outra. E qual é a sacada do algoritmo? Bom, Kanye West sabe que estar próximo de marcas, agências e empresas de tecnologia que precisam de criatividade, ideias, conteúdo e entretenimento é a melhor maneira de sobreviver e ser grande no mundo da música e dos negócios.
Ele sabe que um músico não precisa mais ser apenas um músico. Dr. Dre e a trajetória da marca Beats é um exemplo prático e recente. Will I Am do Black Eyed Peas também já se ligou disso faz tempo e está junto nessa. Cada um ao seu modo, sendo que o modo Yeezus continua curto e grosso, mirando coisas como ser maior que a Nike e o Walmart. Você duvida? Eu não.
“A creative has to believe more in their idea than their personal well being.”
“Empower the best content creators, or fuck off,”
“The world as a whole is fucking ugly. The internet is ugly too…Instagram is nice, I’m not knocking that.”
“It’s just ridiculous to give any celebrity a creative director role of anything…There’s only like three guys it could possibly work with. That’s Ryan Leslie, me and Will-i-am.”
“There would have been no Beats deal without the Samsung deal [with Jay Z).”
Post originalmente publicado no Brainstorm #9
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Jun
17
Honda Internavi: Sound of Honda
Posted in: Uncategorized
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director / Creative Technologist / Planner: Kaoru Sugano
Copywriters / Planners: Sotaro Yasumochi, Nadya Kirillova
Art Director / Planner: Yu Orai
Creative Technologist / Planner: Kyoko Yonezawa
Promoter: Misa Ueda
Account Directors: Takao Kaburaki, Takuma Sato, Sungwon Kim, Takashi Hirano
Producers: Masafumi Fujioka, Ryoko Toyama
Production Managers: Kenya Miyashiya, Hinako Hirata
Digital Producer: Haruhiko Ishikawa
Directors: Kosai Sekine, Daito Manabe, Toshiyuki Nagashima, Tadashi Tsushima
Director Of Photography: Senzo Ueno
Lighting Director: Yosuke Kai
Led Installation: Daito Manabe, Hidenori Chiba, Satoru Higa, Tomoaki Yanagisawa, Muryo Honma
Sound Director: Taeji Sawai
Sound Designer: Tomoyuki Kawamura
Sound Engineer/Mixing Engineer/Sound System: Mitsuru Tajika, Erito Ayaki, Masaaki Azuma
Designers: Takato Kanehara, Kotaro Yamaguchi
Programmers: Daito Manabe, Satoru Higa, Ichitaro Masuda, Yosuke Seki, Kentaro Yasui, Tatsuya Tsuno
Editors: Sakura Seya, Tomohiro Endo
Jun
17
Geometry Global’s ‘Pet Condoms’ Stunt Gets Some Love at Cannes
Posted in: UncategorizedBack in December Geometry Global raised some eyebrows with their “Animal Instincts Pet Condoms” campaign.
The agency put up what appeared to be a free pet condom dispenser in a San Francisco park. When passers-by used the dispenser they received “condom shaped brochures explaining the importance of spaying and neutering pets.” People were directed to the Pet Condoms website, which appears to promote condom use for pets, but really just encourages spaying and neutering. The man’s face in the video above, when he receives what he believes to be a pet condom, pretty much says it all.
The campaign, which debuted back in December, generated “Over 30,000 + site visits, social chatter in over 166 countries” and became the number one trending topic on Reddit within 36 hours. All this buzz got Cannes’ attention, and the campaign was short listed at Cannes for a Promo & Activation Lion in two categories: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale), Use of Promotional Stunts and Live Advertising.
New Career Opportunities Daily: The best jobs in media.
Jun
17
DreamWorks Updates the Santa Mall Visit
Posted in: UncategorizedThe entertainment company’s DreamHouse product will feature giant video screens and a virtual sleigh ride with Shrek.
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