Hasta La Creative!

Agencies need to shake off their stupid and dated internal ways, according to a survey conducted by USA Today and independent agency RPA.

Une nouvelle fois partenaire du magazine Fricote, après la série des tartes Pantone, nous vous présentons « Monochrome », une série produite par Griottes pour la réalisation de recettes culinaires monochromes par trois chefs, Guillaume Gil, Yann Couvreur et Bertrand Grebaut.

Bertrand Grebaut.

Yann Couvreur.

Guillaume Gil.

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Cette série photographique, ainsi qu’un article écrit par Fubiz à travers une sélection d’objets design, est à découvrir dans le nouveau Fricote Magazine n°15 dont la couverture a été réalisée par le talentueux duo Bertrand Grébaut & Yué Wu et Mathieu Missiaen.

Mike’s Hard Lemonade has changed its name—in a temporary, promotional-stunt kind of way—to Paul’s Hard Lemonade to salute Paul Siano of Illinois, the 1 millionth fan on its Facebook page.

The Tris3ct agency orchestrated the effort, which boasts a “Paul’s Hard Lemonade” rebranding of the Mike’s website, along with its Facebook and Twitter pages, through Friday. Special packaging, labels, logos and T-shirts were created, and Siano was presented with a six-pack of his namesake brew. The renaming was launched within 24 hours of identifying him as the millionth fan, and of course there’s a commemorative video (with a disco soundtrack and a big crate of lemons in the brand’s office!).

Hmm … Paul’s Hard Lemonade. It’s got a nice ring to it. I guess. Even so, it’s no Dave’s Hard Lemonade. Now that would really win me over.

Stef Calcraft has announced he is to leave Mother in March 2015, two-and-a-half years after selling his stake in the agency he co-founded.

UK Financial Investments, the company that manages the Government’s shareholdings in banks, is looking for a creative agency to prepare a campaign to inform the public about future divestments.

Royal Caribbean International, the cruise company, is looking for an agency to handle digital and social media activity in the UK.

Coy! Communications, the production company founded by Mark Denton, has ceased making TV ads.
The company’s directors – Denton and Fern Berresford – will continue shooting commercials but instead through Short Films.

Global Radio has partnered with digital music platforms including Spotify to launch a single buying point for UK digital audio campaigns.

Crispin Porter + Bogusky has worked hard in the past couple of years to reinvigorate the Grey Poupon brand, which has such an iconic advertising history. But no, “What Do You Poupon?” is not the next big experiment for the brand.

It’s a spoof video that OBVS (Online Broadcast Virtual Station), which is apparently a sketch comedy group, posted to YouTube last weekend. It’s since gotten 1.7 million views.

The reactions among YouTube commenters—not know for their sophisticated sense of humor—aren’t surprising, particularly those drawn to Triumph, the Insult Comic Dog style humor. “This had just had me cackling like a small child.” “Childish humor. Ageless.?” “If I could upvote this twice, I would, because it was EPIC!!!”

Kraft Foods gave us the official word that it’s fake, but even they don’t seem too bothered by it. Says a rep: “We’re not surprised that people may have some fun with an iconic and loved brand like Grey Poupon. ‘But of course,’ we didn’t produce or approve this video.”