Hasta La Creative!

Crispin Porter + Bogusky has worked hard in the past couple of years to reinvigorate the Grey Poupon brand, which has such an iconic advertising history. But no, “What Do You Poupon?” is not the next big experiment for the brand.

It’s a spoof video that OBVS (Online Broadcast Virtual Station), which is apparently a sketch comedy group, posted to YouTube last weekend. It’s since gotten 1.7 million views.

The reactions among YouTube commenters—not know for their sophisticated sense of humor—aren’t surprising, particularly those drawn to Triumph, the Insult Comic Dog style humor. “This had just had me cackling like a small child.” “Childish humor. Ageless.?” “If I could upvote this twice, I would, because it was EPIC!!!”

Kraft Foods gave us the official word that it’s fake, but even they don’t seem too bothered by it. Says a rep: “We’re not surprised that people may have some fun with an iconic and loved brand like Grey Poupon. ‘But of course,’ we didn’t produce or approve this video.”

With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one brand will use its pricy piece of time to promote something even more epic. Grey Poupon is reviving its famed "Pardon me" ad campaign from the 1980s and '90s, though the new version by Crispin Porter + Bogusky seems to contain quite a bit more automotive combat and evasive driving. During the Oscars, watch for the 30-second teaser trailer below, which will be your sign that the full 2-minute ad is live on GreyPoupon.com. Then check out the March 4 issue of Adweek for the full story behind the ad's creation and execution. In case you need a reminder of how this all got started, we've added the original 1981 ad after the jump.

UPDATE: The full two-minute short film is now live. See below.