Advertising Agency: Y&R, Shanghai, China
Chief Creative Officer: Nils Andersson
Executive Creative Director: Ong Kien Hoe
Art Directors: Dai Xinghui, Jie Jie, Ong Kien Hoe, Nils Andersson
Copywriter: Dagger Chen
Typographers: Jie Jie, Zhengyu Tian
Designers: Jie Jie, Choi Bao, Gaybird Huang
Photographer: Leslie Sim
Retoucher: Pafassion Sh
Account Directors: Rachel Liu, Joy Lu, Sandy Wang
Advertising Agency: Lowe Campbell Ewald, USA
Chief Creative Officer: Mark Simon
Executive Creative Director: Jim DiPiazza
Art Director: David Whaite
Copywriters: Mike Rushing, Tim Deasy
Executive Producer: John Haggerty
Producers: Christopher Robertson, Elizabeth Shum
Managing Director: Angela Zepeda
Account Executives: Jeff Warford, Jeff Bratton, Pamela Johnson
Strategic Planning: Chris Marchegiani
Production Company: Bob Industries
Director: Zach Math
Director of Photography: Gyula Pados
Executive producers: T.K. Knowles, John O’Grady
Line Producer: Bart Lipton
Editing House: Cut and Run
Editor: Graham Turner
Executive Producer: Carr Schilling
Producer: Remy Foxx
Colorist: Siggy Ferstl / Company 3
Audio Mix: Eleven Sound
Mixer: Jeff Payne
Radio Production: Eleven Sound
Engineer: Jeff Payne
Advertising Agency: Rosapark, Paris, France
Co Founders: Jean François Sacco, Gilles Fichteberg, Jean Patrick Chiquiar
Creative Directors: Jamie Standen, Mark Forgan
Art Director: Paul Henri Masson
Retoucher: Christophe Huet / Asile
Account Directors: Amandine Fréry, Julia Lissague
Art Buyers: Chloe Bartoletti, Marine Chenu
Print Production: Delphine Cotellon
When a girl lies about getting her first period, her mother takes the ultimate revenge in a new spot for tampon subscription service (yes, that’s a thing) Hello Flo.
Company founder and CEO Naama Bloom once again teamed up with Jamie T. McCelland and Pete Marquis, the writers/directors of last year’s “Camp Gyno” spot for an even funnier follow-up.
Entitled “First Moon Party,” the 2:19 video begins with a girl who is frustrated to be the last of her friends to get her period. She decides to fake it in order to become a member of the “Cherry Slush Club.” When her mother questions her about a rubylicious nail polish-stained pad, she says “What do you think it is? I’m on my ladies days.” Angered by both the lie and her daughter’s tone, the mother decides to take the ultimate revenge, and goes way, way too far. Claiming that it’s “family tradition” she throws her daughter a “First Moon Party,” inviting friends, family, and co-workers to celebrate her menarche. With activities like “pin the pad on the period,” “bobbing for ovaries,” a uterus pinata, and a “vagician” the daughter is traumatized by the party. When the daughter inevitably reveals she was lying, the mother gives her a Hello Flo Period Starter kit, followed by a pretty hilarious punchline.
Like “Camp Gyno” the spot uses humor to frankly tackle a subject all too often treated as squeamish, while also perfectly tying it to their product/service. “First Moon Party” has already proven to be a huge success, racking up almost 1.5 million views since being posted two days ago. Given its humor and relatability, that shouldn’t come as a surprise. The Hello Flo team will have a hard time topping this one, but we look forward to seeing what they can come up with next. Stay tuned for credits and a “Camp Gyno” refresher after the jump. (more…)
New Career Opportunities Daily: The best jobs in media.
Yesterday marked something of a minor cultural milestone: the first-ever Spanish language YouTube masthead in the U.S. went live and ran all day on Times Square’s NASDAQ tower screen. Havas Chicago handled creative for the campaign, which adopted World Cup themes to promote the DishLATINO brand to the general market with a little help from that classic duo, T and A.
There’s a multi-faceted promo page, but here’s the English-language version of the spot:
DISH reportedly worked with Havas on the creative and partnered with Google on YouTube promo strategies, reporting “above-average click through and video completion rates.”
Spanish version and credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Unless you’ve been under a rock for the past 24 hours — or perhaps in Cannes — you’ve heard about Yo, the messaging app that lets you send “YOs” to your friends, and nothing else.
If that functionality sounds limited to you, it is. But that didn’t stop investors from plowing $1 million dollars into the thing.
Today, the Yo craze is sweeping the nation, causing many to ask, do we really need any other words? Perhaps not.
Production company ModOp Films has signed indie short-form filmmaker director Wendy McColm. McColm’s recent digital branded short for H&M “Rendezvous and Other Stories” starred French it-girl and blogger Jeanne Damas and screened at this year’s Tribeca film festival. McColm, who is also an actor and has played roles in “Community” and “How I Met Your Mother,” also has her own YouTube channel.
Live-action production company Passion Raw has signed Victor Carrey to its roster of talent. The Spanish filmmaker’s short film “La Huida” has won over 80 awards internationally and was selected for screening at over 200 film festivals around the world. Carrey has directed commercials for clients including Axe, SEAT, Coca-Cola and Visa, and is currently working on his next short film, “Poor Sailor,” which is being co-funded by Canal+ and Spain’s Medina Del Campo Film Festival.
To get the audience’s heart rate pumping, the show opened with Tatiana Pilieva’s viral hit “Kiss” for fashion brand Wren, in which she threw together complete strangers and invited them to engage in deep lip locks. Among those who appeared in the film were Damian Kulash, lead singer of OK Go, who appeared at last year’s showcase and just released his band’s latest music video.
Other spots included The Sunday Times’ “Icons” ad, directed by Us for Grey London, which merged iconic cultural scenes from Rodin’s “The Thinker” to Don Draper in “Mad Men” in a single seamless in-camera shot, and Alvise Avati’s gorgeously effected space monster spec spot “Beans.”
Music videos in the show included Josh Cole’s gritty depiction of kids in Manila slums for Rudimental’s track “Not Giving In,” which juxtaposed incredible breakdancing with street violence, Truman Cooper’s angsty teen tale for Kid Wise’s “Hope” and Ian & Cooper’s dark family tale for Joel Compass’ “Back to Me.”
Asics, the Japanese sportswear brand, has consolidated its global media planning and buying account into Starcom MediaVest Group.
Keith Weed, Unilever’s chief marketing officer, revealed he was recently forced to pull an ad from UK TV, saying it should “never had aired in the first place”.
UK agencies have converted less than a quarter of their shortlisted entries in the Design Lions category of the Cannes festival.
La Iniala Beach House a été construite en Thaïlande, dans la ville de Phuket, par le studio A-cero, Rafael Llamazares et Joaquin Torres Arquitectos. Cette belle maison est constituée de plusieurs villas et sa forme s’inspire du mouvement des vagues avec des lignes ondulantes verticales et horizontales.
Ronald McDonald walks into a shopping mall in Kuala Lumpur.
That’s not the beginning of a joke, but it is what actually happened over the weekend. The newly madeover clown made his first big appearance Saturday and Sunday in a shopping mall in Kuala Lumpur, where McDonald’s built a mini sledding hill and brought in machines to generate snow (or a close approximation of it).
If investor and brand interest in grocery shopping apps and data is any indication, they’re betting there’s a true shift in the way everyday consumers employ mobile tech while shopping.
InfoScout, a shopper-research firm fueled by mobile shopping apps has closed a $16 million Series B funding round. The firm will use some of that cash to buy grocery shopping app Out of Milk to bolster its access to supermarket purchase data.
For years food brands have nurtured and harvested crops of data in the hopes of uncovering new kernels of information about grocery shoppers — information grocery retailers have historically hoarded. Now they’re investing in new technologies that circumvent the sellers and go straight to consumers for data on who’s buying what and where.
O clipe da canção ‘Happy’, de Pharrell Williams, que viralizou pelo mundo todo com diversas versões de pessoas felizes (ou ironicamente felizes, como foi o caso dos vídeos de protesto que usavam a estética do clipe) levou um dos Grand Prix de Cyber deste ano em Cannes. As outras duas campanhas agraciadas foram a ‘Live Test Series’ da Volvo e o ‘Scarecrow’da Chipotle.
Entre os brasileiros, os destaques ficaram com os últimos desejos da Kombi, os tatuadores que ajudavam a prevenir o câncer de pele, o Speaking Exchange do CNA, o enterro do Bentley de Chiquinho Scarpa e o #somostodosmacacos de Neymar.
Confira abaixo os cases vencedores. Os brasileiros aparecem em destaque.
Grand Prix
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Live Test Series’, da Forsman & Bodenfors Gothenburg para a Volvo Trucks (Suécia)
‘The Scarecrow’, da Creative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)
Ouros
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Sound Of Honda / Ayrton Senna 1989?, da Dentsu Tokyo para a Honda Motor Co. (Japão)
‘The Scarecrow’, daCreative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)
‘The Scarecrow’, daCreative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)
‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)
‘If We Made It’, da Droga5 New York / Caviar Digital Los Angeles para a Heineken (Eua)
‘Live Test Series & The Chase 360°’, da Forsman & Bodenfors Gothenburg para a Volvo Trucks (Suécia)
‘The Launch Of Greatness Awaits’, da Bbh New York para a Sony (Eua)
‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Most Shocking Second A Day Video’, daUnit 9 London / Don’T Panic Londonpara a Save The Children (Reino Unido)
‘Pharrell Williams – 24 Hours Of Happy’, daIconoclast Parispara a Universal / Iamother (França)
‘The Epic Split’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)
‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)
‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)
‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)
‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)
‘Sound Of Honda / Ayrton Senna 1989?, daDentsu Tokyopara a Honda Motor Co. (Japão)
‘Magic Of Flying’, daOgilvyone London para a British Airways (Reino Unido)
‘Live Test Series Integrated Campaign’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)
Pratas
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)
‘Google Night Walk’, da72Andsunny Los Angeles, Ca / 72Andsunny Amsterdam / Google Creative Lab Londonpara a Google (Eua)
‘Ifwemadeit.Com’, daDroga5 New York / Caviar Digital Los Angelespara a Heineken (Eua)
‘The New Creatives’, daGoodby Silverstein & Partners San Franciscopara a Adobe (Eua)
‘Make Every Yard Count’, daJwt India Mumbai / Jwt India Bangalorepara a Nike (India)
‘Ifwemadeit.Com’, daDroga5 New York / Caviar Digital Los Angelespara a Heineken (Eua)
‘Sound Of Honda / Ayrton Senna 1989?, daDentsu Tokyopara a Honda Motor Co. (Japão)
‘Magic Of Flying’, daOgilvyone London para a British Airways (Reino Unido)
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)
‘Pharrell Williams – 24 Hours Of Happy’, daIconoclast Parispara a Universal / Iamother (França)
‘All Eyes On S4.’, daHeimat Berlinpara a Swisscom (Alemanha)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘The Hornbach Hammer’, daHeimat Berlinpara a Hornbach (Alemanha)
‘Stay Together Family Portraits’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘Climate Name Change’, daBarton F. Graf 9000 New Yorkpara a 350 Action (Eua)
‘Be Moved Hub’, daWieden+Kennedy Portlandpara a Sony (Eua)
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)
‘The Most Serious Game Ever’, daTbwaParis / TbwaDan Paris Boulogne-Billancourtpara a Sncf (França)
‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)
‘Climate Name Change’, daFurlined Los Angeles / Barton F. Graf 9000 New Yorkpara a 350 Action (Eua)
‘Dear Future Mom’, daSaatchi & Saatchi Milanpara a Coordown Onlus (Italy)
‘If Only For A Second’, daLeo Burnett France Parispara a Mimi Foundation (França)
‘Sound Of Honda / Ayrton Senna 1989?, daDentsu Tokyopara a Honda Motor Co. (Japão)
‘Bid For Greatness’, daBbh New York para a Sony (Eua)
‘Tattoo Skin Cancer Check’, daOgilvy Brasil São Paulopara a Sol De Janeiro (Brasil)
‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)
‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)
‘The Hornbach Hammer’, daHeimat Berlinpara a Hornbach (Alemanha)
‘First To Greatness’, daBbh New York para a Sony (Eua)
‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)
‘Universal Typeface’, daDdb Tribal Group Düsseldorfpara a Bic Deutschland (Alemanha)
‘#Somostodosmacacos #Weareallmonkeys’, daLoducca São Paulopara a Neymar Jr (Brasil)
‘Bentley Burial’, daLeo Burnett Tailor Made São Paulopara a Abto – Brazilian Association Of Organ Transplantation (Brasil)
‘Anna Kendrick: Behind The Scenes Of The – Mega Huge Football Ad We Almost Made’, daDroga5 New York / Caviar Digital Los Angelesparaa Heineken (Eua)
‘Biggest Assembly Ever’, daLeo Burnett Chicago para a Procter & Gamble (Eua)
‘The Autocomplete Truth’, daMemac Ogilvy Dubaipara a Un Women (United Arab Emirates)
‘Ta No Mapa! (On The Map)’, daJwt Brazil São Paulopara a Afroreggae (Brasil)
‘Levi’S Tools’, daAkqa New York / Akqa San Francisco / Fake Love New Yorkpara a Levi Strauss & Co. (Eua)
‘No Social Network’, daBiedermann / Mccann Paraguaypara a Tigo – Facebook (Paraguay)
‘The Most Serious Game Ever’, daTbwaParis / TbwaDan Paris Boulogne-Billancourtpara a Sncf (França)
‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)
‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)
‘All Eyes On S4.’, daHeimat Berlinpara a Swisscom (Alemanha)
‘Blowing In The Wind’, daÅkestam Holst Stockholmpara a Apotek Hjärtat (Suécia)
‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)
Campanhas Prata
‘The Impossible Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘The Animal Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘The Born Friends Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘Farmed And Dangerous Restaurant Series Episode 2?, daPiro New Yorkpara a Chipotle Mexican Grill (Eua)
‘Farmed And Dangerous Episode 4?, daPiro New Yorkpara a Chipotle Mexican Grill (Eua)
Bronzes
‘Google Night Walk’, da72Andsunny Los Angeles, Ca / 72Andsunny Amsterdam / Google Creative Lab Londonpara a Google (Eua)
‘Remote Control Tourist’, daTool Los Angeles, Ca / Clemenger Bbdo Melbourne para a Tourism Victoria (Eua)
‘A Trip Out To Sea’, daClm Bbdo Boulogne-Billancourtpara a Guy Cotten (França)
‘Heart Of The Arctic’, daCossette Montrealpara a Royal Canadian Mint (Canada)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘The Born Friends Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘Wordscanbeweapons’, daOgilvy Beijing para a Center For Psychological Research, Shenyang (China)
‘Moon’, daOgilvyone Madridpara a Ing Direct (Espanha)
‘Heart Of The Arctic’, daCossette Montrealpara a Royal Canadian Mint (Canada)
‘The Art People’, daBbh Londonpara a Christie’S (Reino Unido)
‘Stay Together Family Portraits’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘Graffiti General’, daBetc Digital Paris / Betc Parispara a Betc (França)
‘Climate Name Change’, daBarton F. Graf 9000 New Yorkpara a 350 Action (Eua)
‘The Chase 360°’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)
‘Melbourne Remote Control Tourist’, daClemenger Bbdo Melbourne para a Tourism Victoria (Australia)
‘The Scarecrow’, daCreative Artists Agency Los Angelespara a Chipotle Mexican Grill (Eua)
‘Mindtunes’, daDuval Guillaume Antwerppara a Diageo (Bélgica)
‘Long Distance Art’, daJung Von Matt Viennapara a Vienna Tourist Board (Austria)
‘Just A Reflektor’, daGoogle Creative Lab, Data Arts Team San Francisco / Aatoaa Montreal, Qcpara a Arcade Fire, Google Chrome (Eua)
‘Coder’, daGoogle Creative Lab New Yorkpara a Google (Eua)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘Kombi’S Last Wishes’, da Almapbbdo São Paulopara a Volkswagen (Brasil)
‘Labels Against Women’, daB bdo Guerrero Makati Citypara a P&G Philippines (Filipinas)
‘Make Every Yard Count’, da Jwt India Mumbai / Jwt India Bangalorepara a Nike (India)
‘Gt6: First Love’, da Bbh New York para a Sony (Eua)
‘The Woman Who Can’T Watch Movies’, da Fcb Spain Madridpara a Canal+ Spain (Espanha)
‘Message Barter’, da Ogilvy & Mather India Mumbaipara a The Akanksha Foundation (India)
‘I Touch Myself’, da Jwt Sydney / Soap Creative Sydneypara a Cancer Council (Australia)
‘Byc Tools Page’, da Droga5 New Yorkpara a Prudential (Eua)
‘The Chase 360°’, da Forsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)
‘Melbourne Remote Control Tourist’, da Clemenger Bbdo Melbourne para a Tourism Victoria (Australia)
‘Build With Chrome’, da North Kingdom Skellefteapara a Google & Lego (Suécia)
‘Speaking Exchange’, da Fcb Brasil São Paulopara a Cna (Brasil)
‘Missing Person Pre-Roll’, daVml Sydneypara a Australian Federal Police (Australia)
”Know Your English’ Web Banners’, daGrey Group Singaporepara a British Council Singapore (Singapore)
‘Missing Person Pre-Roll’, daVml Sydneypara a Australian Federal Police (Australia)
”Know Your English’ Web Banners’, daGrey Group Singaporepara a British Council (Singapore)
‘Look Inside.™: Mick Ebeling’, daVenables Bell & Partners San Franciscopara a Intel (Eua)
‘Anna Kendrick: Behind The Scenes Of The Mega Huge Game Day Ad Newcastle Almost M’, daDroga5 New Yorkpara a Heineken (Eua)
‘Westjet Christmas Miracle: Real-Time Giving’, daWestjet Calgarypara a Westjet (Canada)
‘Just A Reflektor’, daGoogle Creative Lab, Data Arts Team San Franciscopara a Google (Eua)
‘Bob Dylan Like A Rolling Stone’, daInterlude New York para a Sony Music (Eua)
‘Universal Typeface’, daDdb Tribal Group Düsseldorfpara a Bic Deutschland (Alemanha)
‘#Bringdowntheking’, daDdb Group New Zealand Aucklandpara a Sky Television (New Zealand)
‘Gowest’, daM&C Saatchi Stockholm para a Stockholm Pride (Suécia)
‘Melbourne Remote Control Tourist’, daClemenger Bbdo Melbourne para a Tourism Victoria (Australia)
‘The Empty Project’, daLoducca São Paulopara a Shopping Villalobos (Brasil)
‘Make Every Yard Count’, daJwt India Mumbaipara a Nike (India)
‘I Touch Myself’, daJwt Sydneypara a Cancer Council (Australia)
‘Goodbye 80S’, daGsd&M Austinpara a Radioshack (Eua)
‘Animal Strike’, daDdb Group New Zealand Aucklandpara a Paw Justice (New Zealand)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘Hello My Name Means’, daDm9Ddb São Paulopara a J&J (Brasil)
‘Mob City Twitter Script’, daDeutsch New Yorkpara a Tnt (Eua)
‘The Last Comment’, daBuzzman Parispara a Burger King (França)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘No Social Network’, daBiedermann / Mccann Paraguaypara a Tigo – Facebook (Paraguay)
‘Airbnb #Sochiproblems’, daPereira & O’Dell San Franciscopara a Airbnb (Eua)
‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)
‘Ropa Comprometida 2013?, daLa Despensa Madrid para a Amnistía Internacional (Spain)
‘Rip Curl Search Gps’, daVml Sydney para a Rip Curl (Australia)
‘Levi’S Tools’, da Akqa New York / Akqa San Francisco / Fake Love New York para a Levi Strauss & Co. (Eua)
‘Long Distance Art’, da Jung Von Matt Vienna para a Vienna Tourist Board (Austria)
‘Unnumbered Sparks’, da Google Creative Lab, Data Arts Team San Francisco para a Google (Eua)
‘Passport Beer Fridge’, da Rethink Vancouver para a Molson Canadian (Canada)
‘Google Outside’, daR/Ga London / Google Uk London para a Google Uk (Reino Unido)
‘The Smart Phone Line’, da Colenso Bbdo Auckland para a Samsung New Zealand (New Zealand)
‘The Nike Sb App – Trick Tree’, daR/Ga New York para a Nike (Eua)
‘Melbourne Remote Control Tourist’, da Clemenger Bbdo Melbourne para a Tourism Victoria (Australia)
Campanhas Bronze
‘The Power Inside: Episode 5?, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 6?, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 1?, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 2?, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 3?, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 4?, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘Appreciation’, da Ss+K New York para a Home Box Office Inc. (Eua)
‘Faithful’, da Ss+K New York para a Home Box Office Inc. (Eua)
‘Unconditional Love’, da Ss+K New York para a Home Box Office Inc. (Eua)
‘Your Choice’, da Ss+K New York para a Home Box Office Inc. (Eua)
Post originalmente publicado no Brainstorm #9
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Estimular a adoção de animais é um grande desafio para algumas entidades, especialmente porque muitas pessoas buscam bichos com determinadas características físicas evidentes nesta ou naquela raça. É daí que um aplicativo como o PetMatch pode fazer uma enorme diferença.
Criado pela startup Superfish, ele permite que os usuários façam o upload de imagens do bicho que gostam e o sistema faz uma busca no banco de dados das entidades participantes, usando um software de reconhecimento, tentando encontrar animais para a adoção que correspondam à foto. Quando encontrado, é fornecido um contato com o abrigo.
Com certeza, é uma forma diferente de se adotar cães e gatos.
Post originalmente publicado no Brainstorm #9
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Os carequinhas do GRAACC, quadrinhos que raspavam a cabeça em solidariedade às crianças que se tratam contra o câncer, levaram também uma prata de design em Cannes. Outro destaque foi o Mother Book, ação da Dentsu que criou um livro para acompanhar as mamães em todo o processo de gestação.
O Brasil ficou com 3 leões de design – além dos carequinhas, a bíblia do churrasco da Tramontina e a Feeling Tree da Ipê também foram premiadas.
Confira abaixo os vencedores da categoria.
Grand Prix
‘Bergen International Festival Brand Campaign’, da Anti Bergen para a Bergen International Festival (Noruega)
Ouro
‘The Beautiful Black List’, da Dentsu Tokyo para a Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo (Japão)
‘Paper Prison’, da Interbrand New York para a Mandela Poster Project (Eua)
‘Mother Book’, da Dentsu Nagoya / Openends Nagoya para a Kishokai Medical Corporation (Japão)
‘Mother Book’, da Dentsu Nagoya / Openends Nagoya para a Kishokai Medical Corporation (Japão)
‘Intention’, da TbwaMedia Arts Lab Los Angeles para a Apple (Eua)
‘Tamabi’, da Mr_Design Tokyo para a Tama Art University (Japão)
‘:{To:) Clefttosmile’, da Ogilvy & Mather India Mumbai para a Operation Smile India (India)
‘Penguin Navi’, da Hakuhodo Tokyo para a Sunshine Aquarium (Japão)
‘The Street Store’, da M&C Saatchi Abel Cape Town para a The Haven Night Shelter (África Do Sul)
‘D Rose Jump Store’, da TbwaLondon para a Adidas (Reino Unido)
‘Dill – The Restaurant.’, da Ingo Stockholm para a Lidl (Sweden)
Campanhas Ouro
‘Cavities Attack At Night’, da Red Fuse Communications Hong Kong / Y&R Malaysia Kuala Lumpur para a Colgate-Palmolive (Hong Kong)
‘Good Food Vs Bad’, da Red Fuse Communications Hong Kong / Y&R Malaysia Kuala Lumpur para a Colgate-Palmolive (Hong Kong)
‘Grandpa’S Teeth’, da Red Fuse Communications Hong Kong / Y&R Malaysia Kuala Lumpur para a Colgate-Palmolive (Hong Kong)
Prata
‘Rolling Eggs’, da Creative Power Unit Tokyo para a Shiga Art School (Japão)
‘Portraits Against Oblivion’, da Lowe Ginkgo Montevideo para a Amnesty International (Uruguai)
‘Sorry I Spent It On Myself’, da Adam&Eveddb London para a Harvey Nichols (Reino Unido)
‘Staple’, da Wax Calgary para a Calgary Society For Persons With Disabilities (Canada)
‘Gb V0.12 Genuinely Basic’, da Antwerpes Cologne para a Doccheck (Alemanha)
‘Datagrams’, da Ogilvy New York para a Ibm (Eua)
‘Mother Book’, da Dentsu Nagoya / Openends Nagoya para a Kishokai Medical Corporation (Japão)
‘The Beautiful Black List’, da Dentsu Tokyo para a Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo (Japão)
‘Down Syndrome Festival’, da Jung Von Matt Vienna para a I Dance Company (Austria)
‘Sound Of Honda / Ayrton Senna 1989?, da Dentsu Tokyo para a Honda Motor Co. (Japão)
‘Music Videos Without Music’, da Lola Madrid para a Kiss Tv (Espanha)
‘Massey Lectures Ipad App’, da Critical Mass Calgary para a House Of Anansi Press (Canada)
‘Blowing In The Wind’, da Åkestam Holst Stockholm para a Apotek Hjärtat (Sweden)
‘Hands On Search’, da Hakuhodo Kettle Tokyo para a Yahoo! Japan (Japão)
‘Words Can Be Weapons’, da Ogilvy Beijing para a Center For Psychological Research, Shenyang (China)
‘Pay Per Laugh’, da The Cyranos Mccann Worldgroup Europe Barcelona para a Teatre Neu (Espanha)
‘Al Market Private Label’, da Tomatdesign Moscow para a Azersun (Russia)
‘Nike Free Box’, da Publicis Impetu Montevideo para a Nike Uruguay (Uruguai)
‘Turning Education Into Packaging’, da Red Fuse Communications Hong Kong / Y&R Myanmar Yangon para a Colgate-Palmolive (Hong Kong)
‘Bald Cartoons’, da Ogilvy Brasil São Paulo para a Graacc (Brasil)
Campanhas Prata
‘Cavities Attack At Night’, da Red Fuse Communications Hong Kong / Y&R Myanmar Yangon para a Colgate-Palmolive (Hong Kong)
‘Good Food Vs Bad’, da Red Fuse Communications Hong Kong / Y&R Myanmar Yangon para a Colgate-Palmolive (Hong Kong)
‘Grandpa’S Teeth’, da Red Fuse Communications Hong Kong / Y&R Myanmar Yangon para a Colgate-Palmolive (Hong Kong)
Bronze
’140Th’, da Dentsu Tokyo / Common Design Tokyo para a Taisei Corporation (Japão)
‘White Shadow’, da Hakuhodo Tokyo para a Dmg::Events Japan (Japão)
‘The 500 Nanometers Mail’, da Maruri Grey Guayaquil para a 3M (Ecuador)
‘Effective Microorganisms Calendar’, da Creative JuiceBangkok para a Emro Asia Co.,Ltd (Thailand)
‘The Paper Skin’, da Geometry Global Germany Berlin / Geometry Global Germany Frankfurt para a Fedrigoni Germany (Alemanha)
‘Tapemailing’, da Ddb Tribal Group Düsseldorf para a Volkswagen (Alemanha)
‘Light After School’, da Publicis Shanghai para a Haier (China)
‘The Barbecue Bible’, da Jwt Brazil São Paulo para a Tramontina (Brasil)
‘Calgary Zoo 2012 Annual Report’, da Trigger Communications & Design Calgary, Ab para a Calgary Zoo (Canada)
‘Anthem’, da The Martin Agency Richmond para a Oreo (Eua)
‘Goal Is The Gold’, da Dentsu Tokyo para a Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo (Japão)
‘Captured In Audio’, da Y&R Beijing para a Penguin China (China)
‘Husband’, da Grupo Gallegos Huntington Beach / Grupo Gallegos Huntington Beach para a Alzheimer’S Association (Eua)
‘Troll’, da This Is Pacifica Porto para a Felix Trolldenier (Portugal)
‘Uniqlo Hairdo’, da Projector New York para a Uniqlo (Eua)
‘Killing Kennedy’, da Mullen Boston para a National Geographic Channel (Eua)
‘The Bottled Walkman’, da Fcb New Zealand Auckland para a Sony Nz (New Zealand)
‘Sound Of Honda / Ayrton Senna 1989?, da Dentsu Tokyo para a Honda Motor Co. (Japão)
‘The Feeling Tree’, da Y&R São Paulo para a Ipê – Instituto De Pesquisas Ecológicas (Brasil)
‘Invisible People’, da Cheil Worldwide Seoul para a Unhcr (South Korea)
‘Finnish Haiku’, da Depot Wpf Moscow para a Myllyn Paras (Russia)
‘Cup Sake’, da Hakuhodo Tokyo para a Asabiraki Co.,Ltd / Tomita Shuzo Inc. (Japão)
‘Absolut Originality’, da Happy Tear Stockholm para a The Absolut Company (Sweden)
‘The Bottled Walkman’, da Fcb New Zealand Auckland para a Sony Nz (New Zealand)
‘Drinkable Book’, da Ddb New York para a Waterislife (Eua)
‘News Bottle!’, da Dentsu Tokyo para a The Mainichi Newspapers (Japão)
‘Sorry I Spent It On Myself’, da Adam&Eveddb London para a Harvey Nichols (Reino Unido)
‘Smart Heads’, da Kolle Rebbe Hamburg para a Hansgrohe Se (Alemanha)
‘Sorry I Spent It On Myself’, da Adam&Eveddb London para a Harvey Nichols (Reino Unido)
‘Hatters Vegetables’, da WhybinTbwa Sydney para a Perfection Fresh/Coles (Australia)
‘Hotel Japan’, da Mori Tokyo / Dentsu Tokyo / Pen. Tokyo para a Hotel Japan (Japão)
‘Uu 3D Custom Figurines’, da Kinetic Singapore para a Kinetic + Scotts Square + Mikanbako (Singapore)
Campanhas Bronze
‘The Qualms’, da Ogilvy & Mather Chicago Chicago para a Steppenwolf Theatre (Eua)
‘The Wheel’, da Ogilvy & Mather Chicago Chicago para a Steppenwolf Theatre (Eua)
‘Tribes’, da Ogilvy & Mather Chicago Chicago para a Steppenwolf Theatre (Eua)
‘Way Way West’, da Ogilvy & Mather Chicago Chicago para a Steppenwolf Theatre (Eua)
‘Mango’, da Mccann Worldgroup India Mumbai para a Perfetti Van Melle (India)
‘Pear’, da Mccann Worldgroup India Mumbai para a Perfetti Van Melle (India)
‘Tangerine’, da Mccann Worldgroup India Mumbai para a Perfetti Van Melle (India)
Post originalmente publicado no Brainstorm #9
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Advertising Agency: dieckertschmidt GmbH, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriter: Tobias Arsalan Wenke
Agency Account Manager: Anne Gabriel
Advertising Agency: dieckertschmidt GmbH, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriter: Tobias Arsalan Wenke
Agency Account Manager: Anne Gabriel
Advertising Agency: dieckertschmidt GmbH, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriter: Tobias Arsalan Wenke
Agency Account Manager: Anne Gabriel
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
