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Post originalmente publicado no Brainstorm #9
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The news division said it would give George Stephanopoulos responsibility for breaking news and elections, while Ms. Sawyer will focus on investigations.
The company said that it planned to spin off its Nook business, once viewed as the company’s best hope for surviving in an age of a dominant Amazon.com, as a separate public company.
Here’s your dose of mind-boggling data for the day: a stylish and hypnotic video depicting every daily flight across the North Atlantic.
Created as a promotional video for NATS, the U.K.’s largest air traffic control service, the video turns the isolated, insulated experience of international travel on its head and shows that the skies are far more crowded than you could ever imagine.
“Each year we handle 2.2 million flights and 220 million passengers in U.K. airspace,” the company says. “In addition to providing services to 15 U.K. airports, we work in more than 30 countries around the world spanning Europe, the Middle East, Asia and America.”
It’s not the first piece of slick marketing the air traffic company has released. Check out a similar video about European flight data below, along with a rather cheesy but laudably ambitious ad about the service’s role in the future of air travel.
Via Gizmodo.
It’s a lot harder for a father to have fun, whatever he’s doing, while his three young kids are clinging to his body at the same time.
This parenting-humor ad, aptly titled “Daddy,” won a silver Lion in the Film category at Cannes last week for French automaker Citroën and Havas agency Les Gaulois.
Photographing birds, taking tango lessons and playing soccer are just a few of the hobbies that lose some of their charm for a man encumbered by his offspring. Because it’s a car commercial, driving is the one thing he stills find enjoyable, with his brats somehow docile in the backseat—or at least physically off his person for a moment. (In reality, everyone knows those kids are still kicking and screaming for the whole ride.)
The ad—one of the most pro-father spots we’ve seen in a while—presents the same sight gag over and over again, but it stays funny because it’s more or less true in spirit, a nice visual metaphor for the exhaustion that comes with hauling kids through their early years.
In fact, the character here must be the same guy as the dad from this Coca-Cola Life ad from Argentina (which won gold in Cannes) … just a few more years down the line.
Print
Audi
Advertising Agency:Y&R, Dubai, United Arab Emirates
Advertising Agency:Y&R, Zürich, Switzerland
Chief Creative Officer:Shahir Zag, Markus Gut
Creative Director:Shahir Zag, Kalpesh Patankar
Copywriter:Shahir Zag
Art Director:Kalpesh Patankar, Kapil Bhimekar
Designer:Kalpesh Patankar, Kapil Bhimekar, Sarah Paul
Account Director:Susan Baumgartner
As competition hots in the world of pay TV, Sky’s dominance could be under threat, says Lee Langford, director of Telecoms, Media, Technology and Entertainment at Harris Interactive.
Le magazine de luxe Horse Magazine a demandé au directeur artistique Eren Saracevic de réaliser des couvertures qui illustreraient les rubriques « Stories », « Accessories », « Fashion » et un voyage à Anvers (« Antwerp » en anglais). Cela donne de très belles illustrations et typographies se basant sur la police Salome.
Online advertisers have long known that a good chunk of their ads run in locations where very few people see them even when the webpage loads. Now Yahoo is moving to give some of its advertisers their money’s worth, by charging only only for display ads that actually come into view on someone’s computer screen, according to the company.
As one of the biggest online ad sellers, Yahoo’s adoption of viewable-only impressions is notable amid industry efforts to cut waste, hold the floor under online ad rates and undo the reality that most online display ads are never seen. But the company’s new viewability product, called Prime View, is limited compared to others already available, including Google’s.
Ad viewability has been a hot topic in online ad circles for years, and marketers have long understood that some of their ads were going unseen — appearing in little-traveled territory far down a web page, for example. Lately attention has increased. Last year ComScore said 54% of online display ads do not have a chance to be seen by consumers.
Later today, Google will kick off its developer conference, I/O, with the theme “design, develop and distribute.” The search and software behemoth’s moves can send ripples across the ad industry. And this year, the company is pushing aggressively beyond mobile, into watches, cars and homes.
Here are five areas marketers and agencies should watch:
Wearables
Imagine se você pudesse ler até 600 palavras por minuto, ou uma livro de 300 páginas em 90 minutos. Para algumas pessoas, isso pode até ser possível, mas a habilidade pode se estender a qualquer leitor por meio do Spritz, um sistema de streaming que promete aumentar – e muito – a velocidade de leitura.
Nos últimos três anos, a equipe do Spritz tem se dedicado a aperfeiçoar sua metodologia e fizeram algumas constatações interessantes. Uma delas é que a leitura tradicional envolve a movimentação dos olhos sequencialmente, de um canto a outro de cada linha. É aí que o cérebro começa a processar o significado das palavras, já que cada uma tem um OPR, que poderia ser traduzido como ponto de reconhecimento ideal. Basicamente, é uma letra que o olho procura em cada palavra que ajuda a reconhecer a palavra.
A diferença, então, está no fato de as palavras se movimentarem, em vez dos olhos, e o OPR aparece devidamente identificado em vermelho.
No site do Spritz é possível testar o sistema, que está disponível para aplicativos e wearables e a velocidade pode ser ajustada de acordo com as necessidades de cada usuário.
Post originalmente publicado no Brainstorm #9
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Andy Coulson, the onetime editor and former aide to Prime Minister David Cameron, was facing charges relating to payments to police officers for royal telephone directories.
Media, Promo, Online, Mobile
IKEA
Using basic features of Instagram, we have created an Instagram ‘website’, echoing the main concept of IKEA PS 2014: ‘Always on the move’: it is designed for smartphones, which are always at hand, and is powered by Instagram, one of the most ‘quick’ mobile apps.
Advertising Agency:Instinct, Moscow, Russia
Category: Guest Column
Summary: At their heart, stories are fundamentally verbal theater. Like theater, they range from B-movies to classics. Stories pull the listener into the storyteller’s perspective. The power of story, like that of theater, is the experience it puts the listener through: what we call its rhetorical force. While less impactful and interesting, stories are also simply used to explain concepts.
(TrendHunter.com) A stunning photographic series and textual project called Mixed Blood captures family portraits whose members have different ethnic backgrounds. Photographer CYJO took pictures of families based in…
The CEO of a major multinational told me about an epiphany that recently hit him “like a bullet train” during a discussion about big data: He realized that social media is like a two-way mirror. The advent of digital technology and social media has allowed his marketing team see what their consumers like to eat, what they do, whom they meet, where they go, and where and what they buy. For years, they were thrilled with this great one-way mirror for marketers, he recalled. Then, with increasing amounts of data at hand, it hit them — consumers could see them, too. “Our brand has not been consistently managed across our offline and online places and it’s so obvious,” he said. “We are a mess, and our customers know it.” In an era where consumers control the brand, and the brand drives business, marketing is back to being a “chief” concern.
The transparency of today’s digital world can leave companies with an unclear brand vision, making it increasingly apparent that chief executives need to re-engage in marketing. CEOs want agency partners that can help them refocus on the core truth of the brand, clean up the disparities between how their brand is portrayed online and offline, and manage this with clarity and consistency across all disciplines.
Flash back to the 1960’s “Mad Men”-era CEOs portrayed in Don Draper’s world. They worked directly with their ad agencies as the captains of the ship, navigating the consumer landscape hand-in-hand with the stewards of their brand. In those days, CEOs were often the name and the face of the company. They had direct accountability, carrying what was often the family’s heritage on their shoulders. But over time, organizations became bigger, and with globalization, more complex. Ownership became more disperse, and media more fragmented as the digital era dawned. Marketing departments grew and the CEO stood back more and more, somewhat disconnected from the brand and rarely feeling accountable for communications.
As Avis launches its biggest EMEA campaign in 50 years, Campaign talks to the client and agency responsible, and takes a look back at the car brand’s famous six-point contract.
The Huffington Post is in talks with Vice Media to create compelling destination video content for HuffPost Live, its live video streaming service.
As brands galore jump on the back of the Luis-Suarez “Bitegate”, Snickers has employed its own personal brand of humour to piggyback on the incident.
Gambling website 888poker.com has revealed it is reviewing its relationship with Luis Suárez only a month after signing him as brand ambassador, after he allegedly bit Italian player Giorgio Chiellini.
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