Mar 18

A Boy Discovers the World's Greatest Superpower in This Remarkable French Ad

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Here is a really beautifully filmed commercial from France featuring a boy named George who has remarkable powers. It would spoil the ending a bit to tell you the advertiser, so just watch as George shows off his amazing abilities.

The ad, made in English and French versions, was done by agency Les Gaulois and directed by Jeppe Ronde. Via Ads of the World.

CREDITS
Client: Acadomia
Agency: Les Gaulois, France
Creative Directors: Marco Venturelli, Luca Cinquepalmi
Art Director: Mickael Jeanne
Copywriter: Alexandre Drouillard
Director: Jeppe Ronde



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Jun 25

Fathers Will Love This Citroën Ad With a Dad Who Has Extremely Clingy Kids

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It’s a lot harder for a father to have fun, whatever he’s doing, while his three young kids are clinging to his body at the same time.

This parenting-humor ad, aptly titled “Daddy,” won a silver Lion in the Film category at Cannes last week for French automaker Citroën and Havas agency Les Gaulois.

Photographing birds, taking tango lessons and playing soccer are just a few of the hobbies that lose some of their charm for a man encumbered by his offspring. Because it’s a car commercial, driving is the one thing he stills find enjoyable, with his brats somehow docile in the backseat—or at least physically off his person for a moment. (In reality, everyone knows those kids are still kicking and screaming for the whole ride.)

The ad—one of the most pro-father spots we’ve seen in a while—presents the same sight gag over and over again, but it stays funny because it’s more or less true in spirit, a nice visual metaphor for the exhaustion that comes with hauling kids through their early years.

In fact, the character here must be the same guy as the dad from this Coca-Cola Life ad from Argentina (which won gold in Cannes) … just a few more years down the line.



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May 15

French Dad Hates His Family but Loves Football in Citröen’s New Ad

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When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and maybe get a friggin' haircut, ya big hippie. 

This delightfully absurd spot from French automaker Citröen and agency Les Gaulois opens with a groggy, unkempt man waking up from what appears to be a pretty satisfying Rip Van Winkle-ish snooze. He wakes up and shuffles to the window, and then we see him assemble the fragments of the years he slept through. 

Take a look below to see what happens next. 

Via Adeevee.

CREDITS

Advertising Agency: Les Gaulois, Puteaux, France
Creative Directors: Gilbert Scher, Marco Venturelli, Luca Cinquepalmi
Art Director: Marie Donnedieu
Copywriter: Ouriel Ferencz
Director: Eric Lynne




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