Hasta La Creative!

(TrendHunter.com) There’s something that is inherently classy about wearing pearl necklaces. Maybe it has something to do with the fact that so many influential women wear them, or because pearls are so precious….

Newcastle Brown Ale is back with another tongue-in-cheek marketing pitch, and this one promises to give people money.

In a campaign that launched Monday night, the Heineken USA-imported brand is promising to pay the first 50,000 people who follow the brand on Twitter a dollar each. Yes, a whole dollar, because as the brand says in the video above, why should people “endure the unsolicited marketing of other beer brands for free when you can endure Newcastle’s unsolicited marketing and get paid?”

Newcastle could have created a “cool fan contest” or come up with “exclusive content” or “make up a unique hashtag,” the video concedes. But “that takes a lot of work and it’s summer and we’d rather just get out of here.”

Continue reading at AdAge.com

It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays.

The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay the next 50,000 people who follow @Newcastle “the princely sum of $1.” To take the brewer up on this, visit follownewcastleontwitter.com.

This is all in the name of transparency. “Why should people endure the unsolicited marketing of other beer brands for free when they can endure Newcastle’s unsolicited marketing and get paid?” the brand rightly asks. The brand is actually going to mail 50,000 checks for $1 each. (“Newcastle-branded checks, of course.”)

The stunt, orchestrated by Droga5, is called “Follow The Money,” and it’s not a complete joke. Despite having some big YouTube hits, and almost 1 million Facebook fans, the brand has fewer than 16,000 Twitter followers. “We really do want 50,000 more Twitter followers,” the brand tells us.