Hasta La Creative!

Earlier this week, New York shop The Terri & Sandi Solution got our attention with its self-effacing campaign congratulating fellow Effie Awards winners with outdoor placements and customized Google ads.

Today we noticed that they’ve compiled research from various parties to draw a conclusion that should come as a shock to none of our readers: women feel misunderstood by advertisers and, by extension, the agencies creating work for them. In short, women wield more financial power and have far greater influence over general spending patterns than their male counterparts, but they don’t feel like brands create ads with them in mind.

Some key statistics after the jump.

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New Career Opportunities Daily: The best jobs in media.

All five big English-language broadcasters have now completed, or are winding up, sales of commercial time before the 2014-15 television season.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases: Supercell, maker of the Hay Day game app, continues to invest in TV with its ongoing campaign starring actor/comedian Craig Robinson (“The Office,” “Hot Tub Time Machine”), while Pantene serves up a one-minute broadcast cut of its 90-second “Not Sorry” video, which has accumulated 2.8 million views since its release on June 18. And Coca-Cola encourages you to “Share a Coke with [insert name here]” by showing a bunch of beautiful young people having a great time — and drinking specially-labeled Coke bottles. Though the spot closes with the current “Open Happiness” tagline, the “Share a Coke”/personalized-bottle idea has its roots Down Under, where, back in 2011, Coke released 150 different popular Australian names on its product.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Para isso, os usuários usam o aplicativo para convidar seus amigos para uma festa. Os convidados, por sua vez, podem ajudar a escolher as músicas que irão tocar no evento, em troca de doações – o que significa que eles podem, inclusive, escolher aquele som que ninguém mais aguenta ouvir, mas ainda assim é seu favorito.

O Guilty Pledgers está ligado ao JustGivings, que reúne o perfil de diversas caridades do Reino Unido, e somente as entidades ali listadas podem ser selecionadas.

Quem sabe, agora que o Spotify já opera no Brasil, essa ideia também não chega por aqui?

Post originalmente publicado no Brainstorm #9
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