Hasta La Creative!

Earlier this week, New York shop The Terri & Sandi Solution got our attention with its self-effacing campaign congratulating fellow Effie Awards winners with outdoor placements and customized Google ads.

Today we noticed that they’ve compiled research from various parties to draw a conclusion that should come as a shock to none of our readers: women feel misunderstood by advertisers and, by extension, the agencies creating work for them. In short, women wield more financial power and have far greater influence over general spending patterns than their male counterparts, but they don’t feel like brands create ads with them in mind.

Some key statistics after the jump.

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