Hasta La Creative!

RPA has two new spots for Honda that highlight the features and competitive advantages of Honda’s two core vehicles — the Accord and the Civic — continuing the “Start Something Special” tagline introduced last September.

While the copy is a relatively straightforward rundown of features and what sets Honda apart from the competition, the footage was a bit more complicated to capture. The spots use “a complex camera technique called parallax, whereby the camera and scenery are moved in such a way that the car appears to be moving when in actuality it’s standing still.” The Accord spot, for example, was filmed in one single shot, with the last take being the one used in the ad. All effects were done in camera, with elaborate lighting and choreography used to simulate different locations within the spot. RPA collaborated with production company Reset to create the desired effect. Stick around for credits and “Lydia’s Civic” after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

After what has been a quiet few weeks following broadcaster’s presentations, the upfront marketplace is finally starting to move.

NBC, Fox and CBS have started securing ad commitments as part of this year’s upfront negotiations for ad time in the approaching TV season, according to people familiar with negotiations.

The pace suddenly appears to be moving quickly, with NBC moving through the market “briskly,” the people said.

Continue reading at AdAge.com

Google has a new message for premium publishers: “Hey, let us help you sell your video ads.”

Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.

The company already helps some publishers manage the sale of their video ads, but this new program called Partner Select aims to centralize some of that work into a video marketplace in a bid to persuade publishers and advertisers to consolidate more of their digital video sales and buys with the search giant.

Continue reading at AdAge.com

Pra você que sempre reclamou da falta de links no Qual é a Boa? do Braincast – mesmo com o esforço no Lycas Lyra no qualeaboadobraincast.tumblr.com – resolvemos o problema de maneira ainda mais visual.

Agora o Qual é a Boa? também vai ser em vídeo, saindo logo depois da publicação do Braincast. Dê o play, veja os rostinhos bonitos dos participantes, e comente.

> OUÇA o Braincast 112 – Marvel vs. DC nas telas
http://b9.cm/1rJYVwE

> ASSINE o canal do B9 no YouTube
http://www.youtube.com/canalB9

> EDIÇÃO por DeLyra Filmes
facebook.com/delyrafilmes

Post originalmente publicado no Brainstorm #9
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