A Citroën, patrocinadora oficial da Seleção da França no futebol, resolveu escolher um caminho bastante diferente da Mercedes em seu filme com a Seleção da Alemanha. Em vez de usar os jogadores franceses e VFX para falar sobre a chegada da Copa do Mundo, a montadora adotou um caminho mais simples e divertido, contando a história de um torcedor adormecido que acorda apenas a cada 4 anos.

Com criação da agência Les Gaulois, The Sleeping Supporter começa em “algum lugar da França”, onde um homem segurando uma vuvuzela está prestes a acordar. Começa, aí, a preparação para um momento muito importante, quase religioso. 

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Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't.

Ogilvy has now officially apologized for the ad, saying it is "contrary to the beliefs and professional standards of Ogilvy & Mather and our clients." It was originally sent to Ads of the World, which has since taken it down, though you can still see the full ad on AOTW's Facebook page. (The concept is that Kurl-On mattresses help you "Bounce back." The Malala ad shows her falling after being shot, bouncing off a mattress and rising to receive a humanitarian award.)

Other ads in the series featured Steve Jobs being ousted by Apple and Gandhi being tossed off a train for refusing to move from first class. I can only imagine the creatives said, "Geez, we should probably get a woman in there." And Malala is a great choice. Except what happened to her wasn't a cartoon, which is where the whole thing falls apart. Plus, she didn't just "bounce back." She soared above. The ad really is the ultimate trivialization of a horrific event.

Malala has appeared in ads—most notably, Bing's "Heroic Women of 2013" spot. But you know, celebrating her strength and courage is different than shooting her again.

What do you think? If you think the world is way too sensitive now and offended over everything, let me know in the comments without threatening to shoot me. That won't help your point.

En plus d’être source d’amusement. le papier bulle peut aussi être vecteur de créativité. La preuve avec les oeuvres de Bradley Hart, utilisant ainsi ce matériau, remplissant chaque bulle de peinture pour ensuite proposer des reproductions impressionnantes de classiques : La Joconde de Léonard de Vinci ou la La Jeune Fille à la perle de Johannes Vermeer.

Diz a lenda – pelo menos a contada neste novo filme da Coca-Cola – que John Pemberton acordou um dia em maio de 1886 com a ideia de criar uma bebida refrescante. A primeira coisa que ele teria feito seria dar um Google, para descobrir se alguém já havia feito isso… Google? Pois é, não deu, porque ainda não havia sido inventado.

Basicamente, essa brincadeira de inserir a tecnologia na história da Coca-Cola, de uma forma muito bem-humorada, dá o tom ao filme Pemberton, uma criação/produção do coletivo CANADA, agência The Cyranos e Glassworks Team.

Com uma produção muito bem-feita, é engraçado pensar que, se existisse Facebook no século 19, talvez a fórmula da Coca-Cola não fosse um segredo até hoje.

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As the camera pans around a fully formed baby, ready to be born, looking as though it is floating in its amniotic fluid, a voiceover explains the importance of understanding inherited heart conditions

(TrendHunter.com) Asian photographer Ren Hang recently put out his latest strange photography series focusing on hanging bodies positioned in odd contortionist shapes. While Hang’s work is often described as…

Joe Hart, Phil Jones, Fraser Forster and Danny Welbeck are set to field fans’ questions this weekend during a livestream through Vauxhall’s England Facebook page.

Samsung will rebrand Heathrow’s Terminal 5 for two weeks as ‘Terminal Samsung Galaxy S5’ to mark the launch of the company’s flagship phone.

Benjamin Affagard (aussi connu sous le nom de Come) est derrière le projet « Street Vitrine » : des façades de rues dans lesquelles le street-art est passé. Il reproduit sous forme de maquettes miniatures tous les détails de la rue, du plus infime graffiti au PMU de quartier. Un vrai travail d’artisan très observateur.

The “war on women” might be the creation of a political advertising consultant. But make no mistake: There will be a war for women this electoral season as both parties shoot it out over a key constituency.

An “enormous portion” of advertising will be “devoted to persuading women or repressing the women’s vote,” said Elizabeth Wilner, senior VP of Kantar Media Ad Intelligence.

The war over women has already begun as Democrats hope to continue the success the party has had in recent elections casting Republicans as insensitive about women’s issues.

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