Facebook has introduced an “ask” button that allows users to discover if a friend is in a relationship, in a move expected to provide marketers with more information on people’s relationship statuses.
Em anos de Copa do Mundo, a Nike costuma se superar em seus comerciais. Winner Stays e Write the Future são alguns exemplos, mas lá em 1998, houve um momento em que o tédio da Seleção Brasileira no aeroporto foi transformado em arte e magia pela marca. E, de tão inesquecível para alguns, este balé futebolístico foi recriado agora, 16 anos depois, pela construtora Hewden.
O cenário desta vez é bastante diferente: em vez de um aeroporto, o cenário é uma obra em andamento. A forma física dos novos “jogadores” pode lembrar a atual forma de alguns dos antigos jogadores, mas ainda assim é um belo tributo ao futebol e até mesmo a Nike, já que a imitação é a melhor forma de homenagem. Destaque, ainda, para a participação dos jogadores freestylers Billy Wingrove e Jeremy Lynch.
A gente só torce para que a seleção da Hewden tenha mais sorte do que aquela Seleção Brasileira de 1998…
Post originalmente publicado no Brainstorm #9
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Britvic is launching a marketing campaign promoting its portfolio of soft drink brands, including Tango, Lipton Ice Tea, Drench and 7UP Free, over the summer months.
Vodafone is trying to resurrect the Mexican language Ayapaneco by reuniting its last two native speakers and founding a language school and “social dictionary”.
Former creative and commercial executives from GMG Radio have opened a radio agency called Tadah!
The second in our series of videos with the real Mad Men of the 1960’s and 70’s.
See Keith Reinhard reveal how he came up with McDonald’s “You Deserve a Break Today” in the first installment in our series here.
Dollar Shave Club is aiming upscale with the launch of a $9 post-shave moisturizer with anti-aging benefits. Until now, the online men’s grooming retailer — as its name implies — has built its business on automatic replenishment of value-priced razor blades.
As the club’s founder and CEO Michael Dubin sees it, Dr. Carver’s Magnanimous Post Shave All-In-One Daily Moisturizer is more proof that despite the name, the brand and its 600,000 subscribers aren’t just about price.
That said, while $9 isn’t cheap, it’s half the price per ounce (or less) of other anti-aging post-shave products sold online for $18 to $120 a bottle. And it’s on trend, Mr. Dubin said.
A Birds Eye pop-up restaurant where you pay for your meal by taking a photo of the food with Instagram. Vibrating underwear from Durex that’s triggered by an iPhone. Uniqlo’s Magic Mirror, which allows customers to change the color of the garment they’re trying on without actually changing clothes. An app that lets users find a Sherwin-Williams color they like based on a photo they snap in the real world by combining Google Glass’ camera with Sherwin-Williams color-recognition technology. These are all ideas that just a few years ago would not have become reality. But advertising strategies are quickly being reshaped by technology, and marketers and their agencies are constantly rolling out new ideascreating everything from the low-tech Vine videos or Snapchat interactive billboards to complicated wearable technology. Now with every marketer and agency experimenting with new media and means to bring their produce experience alive in the real world, there will be lot of hits like the ones aboveand plenty of misses. Here are some simple guidelines to help create relevant, creative and fresh marketing ideas using technology.
Not being first is the worst?
What is leadership in the era of digitally powered brand building?
I’ve been asking this question since I entered the marketing world nearly 20 years ago, first at P&G, later as a start-up entrepreneur, now at Nestle as global head of digital. And I asked it again loudly during my joint-keynote presentation at Ad Age’s Digital conference earlier this year.
As marketers and business people, we have the natural instinct to resolve tension. Today leadership — especially against a digital backdrop — is about learning to manage tension. More to the point, we need to straddle what I like to refer to as “digital dualisms.”
Campaign takes a look at some of the work of the director Joe Pytka, following the Cannes Lions International Festival of Creativity awarding him the Lion of St Mark.
Print
Volkswagen
For the right light in the right situation.
Dynamic Light Assist by Volkswagen.
Advertising Agency:DDB Tribal, Berlin, Germany
Chief Creative Officer:Eric Schoeffler
Executive Creative Director:Matthias Schmidt
Creative Director:Tomas Tulinius, Nils Haseborg, Veit Moeller, Stephan Schäfer
Art Director:Lilli Langenheim
Copywriter:Edward Sedelius
Account Manager:Susanne Plümecke, Tim Jüngling
Photographer:Arthur Mebius, Waldmann Solar
Art Buyer:Andrea Bößenecker
Image Editing:Magicgroupmedia
Photographer Assistants:Paul Schäfer, Fanny Böhme
Media:Mediacom
Producer:Arne Weingart, Betty Myller, Moritz Weber
Production:Lunik
Styling:Nici Theuerkauf, Patricia Makosch
Some of the most voracious consumer-data harvesters also are the most dedicated to protecting information from arguably overreaching government requests, according to a new report. Apple, Facebook, Google, Twitter and Yahoo all got high scores from Electronic Frontier Foundation in the digital privacy group’s fourth-annual report assessing data privacy practices of tech companies.
Notably, Apple, Facebook and Yahoo garnered EFF’s full stamp of approval, after falling short of meeting all the organization’s criteria in previous years. For its “Who Has Your Back? 2014: Protecting Your Data From Government Requests” report, EFF evaluated privacy policies and data transparency reports from 26 technology and digital media firms.
The organization suggested that changes to privacy practices came about as a response to ongoing scrutiny of tech companies and their reported involvement with the National Security Agency’s surveillance efforts.
Godzilla adora um “petisco”, especialmente se ele for italiano. Pelo menos é o que podemos perceber no novo filme da Fiat, criado pela agência The Richards Group com uma afinadíssima produção da MPC Creative.
Implacável como sempre, Godzilla devora todo Fiat500 que encontra pela frente. O problema ocorre quando ele confunde o Fiat500 com um Fiat500L, que é ligeiramente maior, e acaba engasgando.
Boa sacada e diversão garantida.
Post originalmente publicado no Brainstorm #9
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Marks & Spencer’s marketing director Patrick Bousquet-Chavanne suggested its ‘Leading Ladies’ campaign will continue, ahead of the retailer reporting falling profits for the third year in a row.
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L’officiel
Advertising Agency:Lew’Lara\TBWA, São Paulo, Brazil
Chief Creative Officer:Manir Fadel
Executive Creative Director:Felipe Luchi
Art Director:Fernando Barcellos
Copywriter:Lucas Veloso
Illustrator:Gelmi
McCain, the frozen food brand, has appointed TMW as its UK digital agency after a competitive pitch.
Film
Expedia
Advertising Agency:Y&R, Mexico City, Mexico
Chief Creative Officer:Jose Manuel Montalvo
Creative Directors:Agustin Velez, Mario Vivanco
Copywriter:Mario Vivanco ?
Art Director:Franciso Hernandez ?
Agency Producer:Bernardo Salum
Production Company:Central Films North
Director:Rodrigo Garcia-Saiz
Executive Producer:John Barreiro, Mauricio Francini
Cinematographer:Angel Iguacel
Editor:Leonel Perez
Music:Ramiro Del Real
Postproduction:Central Films
Marta Alonso Yebra et Imanol Calderón Elósegui de Mayice ont conçu « Zoo », une collection de modules en bois colorés qui peuvent être utilisés comme des sièges, des tables, des portes-revues ou encore des étagères. Un objet simple et dans l’air du temps, aux couleurs vives qui plairont à plus d’un.
When you’ve never eaten a s’more before, it shows.
This is among the lessons Hershey Co. Senior Manager-Global Advertising Services Ari Ben-Canaan has learned about global production. This one came from a small town in Canada where people didn’t know how to properly handle s’mores for a Hershey TV commercial until taught.
He was among executives who revealed tricks and pitfalls of global commercial production during a workshop at the recent Association of National Advertisers Advertising Financial Management Conference. A big takeaway: Despite the savings that has spurred global production, there are enough major drawbacks that some production may actually be returning to the U.S.
Holograms are one of the few guaranteed ways to really take people’s breath away and yet the branding opportunities they offer are being over-looked, argues SquareZero general manager Dave Keegan (below).
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
