Hasta La Creative!

Clare Mullin, director of brand and

marketing at the National Trust, is stepping down from her job to start a new life in India and argues “that is what life is made of, big adventures”.

The advertising watchdog has received 67 complaints that the latest Ladbrokes outdoor ad campaign glamorises gambling and links it to sexual success.

Norton nous livre cette vidéo pour le morceau « 25 Bucks » du rappeur Danny Brown en featuring avec Megan James, la chanteuse de Purity Ring. S’inspirant des quartiers populaires de Détroit, cette création nous dévoile les 2 artistes naviguant entre les souvenirs figés, grâce à des astuces visuelles issu du making-of.

Behind all the headlines about native advertising, programmatic buying and every other significant media topic of note, one macro trend looms large: the ubiquity of smartphones and tablets. This transformative shift in how content is now consumed is reshaping dozens of industries as people do quite a lot with small screens — even more than most expected.

According to eMarketer projections, time spent online via mobile devices this year will reach 2 hours and 51 minutes. This significantly exceeds the 2 hours and 12 minutes via desktops.

This dramatic uptake in smartphone and tablet usage is encouraging some companies directly in the mobile center of gravity to unbundle their services. This includes publishers. But while this strategy is viable for some, it may not be prudent for media owners.

Continue reading at AdAge.com

In the latest of a new series of videos from Marketing and creative agency Team Darwin called ‘Bums on Seats’, offering career advice from the UK’s leading marketers, we ask what pitfalls they would encourage other people to avoid.

Les designers et architectes de chez Amit Apel ont imaginé la « 631 Mansfield House » à Los Angeles qui possède 5 chambres et une grande plante dans un vase suspendu au milieu des escaliers, ainsi que plusieurs salles de bain. Une très belle maison à découvrir en photos.

(TrendHunter.com) French illustrator Atelier Sento created these beautiful Oriental prints using the traditional Japanese printing press called a baren. The baren printing press features a paper pad covered in cloth…

Media, Outdoor
Audi

We had an Audi employee valuate cars parked in public spaces. He would register the model, year and value of the vehicle on a tablet. A flyer with an RFID tag was placed on each car’s back window. The tag stored all the information collected by the Audi employee. As the vehicle approached the exit sensor, the computer would identify all the data registered in the RFID tag and immediately display customized payment conditions for that driver and the address of an Audi dealership.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Creative Directors:Bruno Prosperi, Renato Simoes
Digital Creative Directors:Luciana Haguiara; Sandro Rosa
Creatives:Andre Sallowicz, Dudu Barcelos, Isabela Albero, Filipe Medici
Programming:Cricket Design
Rtvc:Vera Jacinto, Rafael Motta e Diego Villas Bôas
Project Manager:Glaucia Fortes
Producer:Fuego
Digital Production Director:Fernando Boniotti
Account Executives:Fernanda Antonelli, Pedro Franco, Isabela Filippi
Media:Flavio De Pauw, Isabela Albero, Renan Magri

SSE, one of the “big six” energy suppliers, has reported a pre-tax profit rise to £1.55bn in the year to 31 March.

Yahoo started to roll out its native advertising service Yahoo Stream Ads in the UK and Ireland this week, designed to offer brands context-based messages within its news stream.