Channel 4 is expected to post multimillion-pound operating losses for 2013 in its annual report tomorrow on the back of flat advertising revenues and ongoing investment in original programming.
The Internet Advertising Bureau UK has launched the UK Digital Upfronts, a platform for the digital advertising industry to reveal its finest advertising inventory to advertisers and their agencies.
(TrendHunter.com) Dry shampoos are a fantastic and convenient way to refresh day old hair and make it last a bit longer between washes. Sometimes dry shampoos can run a little bit on the expensive side, so this DIY…
Urban Office Architecture, une agence basée à New York, a imaginé cette villa en hauteur pour un pilote de ligne à la retraite et sa passion pour l’aviation. L’extérieur de la maison a été conçu pour donner une impression de parties démontées d’un avion. Une bâtisse avec une structure originale à découvrir.
Ahead of Media360, Jana Eisenstein, senior vice-president, global accounts for Videology
discusses the growing role of programmatic buying in strategic media planning.
(TrendHunter.com) Air Putih is a fictional water branding project by Wiko Williams from Indonesia. According to the artist, his goal is to “want to make people love fresh water so much, and never pay for a soft…
(TrendHunter.com) With old buildings not brought up to code and public infrastructure struggling to keep up with the demands of the aging baby boomer population, personal mobility devices are becoming more capable at…
Online
CarbonStory
BBDO and Proximity Singapore is celebrating World Environment Day (5th June) by partnering with CarbonStory, a crowd funding platform for climate change projects, to bring a shocking reality to life using an eye-opening digital campaign.
Inspired by the World Environment Day slogan ‘Raise your voice, not the sea levels’, BBDO and Proximity Singapore and CarbonStory aim to encourage people to reduce their carbon footprint and offset what is left. We all know that greenhouse gases, carbon dioxide being one of the main offenders, contribute to global warming.
However, most people believe that only coastal areas will be affected by rising sea levels. BBDO and Proximity Singapore has, therefore, created a one-of-its-kind interactive web experience (worldunderwater.org) that uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View.
Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter. The idea isn’t just about shocking people, but giving them an opportunity to be a part of the solution by calculating and offsetting their carbon footprint using CarbonStory’s website.
Advertising Agency:BBDO, Singapore
Advertising Agency:Proximity, Singapore
CCO:Ronald Ng
Creative Director:Melanie Clancy
Copywriters:Nikhil Panjwani, Firrdaus Yusoff, Melanie Clancy
Art Directors:Gary Lim, Savio Fonseca, Shum Qi Ho
Tech Team:Laurent Thevenet, Alfred Tan, Tristan Soriaga, Aimee Sohn, Timothy Vazquez
Production:Denise Loke, Ann May Chua, Nicolyn Marino
Account Management:Fiona Huang
Jet magazine, the third-largest publication aimed at African-Americans, has joined the list of scores of others that have changed their formats from print to online and mobile.
(TrendHunter.com) The summer season is all about comfort and style, which the Men’s Health Spain ‘K.O.’ editorial embraces perfectly. It showcases a slew of sport-inspired menswear that could be…
(TrendHunter.com) People might go into cultivating their own plants, vegetables and herbs at home with the best of intentions, but those intentions don’t cut it when it
comes to keeping them alive; enter E….
The White House invited weather broadcasters to interview President Obama and, the administration hoped, to spread the word in a landmark report.
A few weeks back, drones buzzed up to high-rises under construction in Singapore and dropped off cans of Coke to the migrant workers building the towers. Tucked into the care packages were 2,734 messages from Singaporeans thanking the tradesmen for their hard work.
The idea was to link two communities that don’t often come into contact Singaporean nationals and the migrant workers who travel far from their countries to build the city-state’s apartment buildings, offices and schools.
Ogilvy & Mather Singapore and a non-profit, the Singapore Kindness Movement, worked with Coca-Cola on the project, dubbed “Happiness From the Skies.”
(TrendHunter.com) The Chamfer Steel Wire Diner from Go! Pet Design is a bold and innovative pet dining accessory that features a freestyle welded design. This means that no two bowls are alike, allowing pets of all…
Taking another step to restrict Russia’s Internet, President Vladimir V. Putin quietly signed a new law requiring popular online voices
to register with the government.
(TrendHunter.com) It is hard not to have an editorial starring model Adriana Lima and it not be sexy and seductive in some shape or form, take the Vogue Turkey ‘Adriana ve Otesi’ photoshoot as the perfect…
(TrendHunter.com) With The Amazing Spider-Man 2 just released in theatres, why not get a little background history on this web-slinging superhero, and browse through ‘Spider-Man and his Amazing Threads’…
AOL added yet another arrow to its ad-tech quiver Tuesday, snatching up attribution modeling company Convertro for approximately $101 million, the company announced.
The acquisition is geared towards at helping AOL’s ad-tech improve its understanding of which media is working most effectively and then rapidly shift budget in that direction in order to optimize buys.
“It’s going to provide a unified and more automated way to manage marketing, all the way from the first exposure through conversion,” said AOL Platforms CTO Seth Demsey in an interview late Tuesday.
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Citroën
Rock changes you forever.
Citroën C4 Rock You Special Edition.
Advertising Agency:Havas Worldwide, São Paulo, Brazil
Creative Director:Celio Salles, Sidney Braz
Art Director:Cristian Firmino
Copywriter:Felipe Araujo
Mocked in social media, the soft drink’s slogan “You’re on” is being dropped from its ad campaign after only three months.
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