Vai ser difícil para a Nike superar a si mesma depois de Winner Stays, mas a marca continua colocando em prática algumas ideias bem divertidas, em tempos de Copa do Mundo. Agora, em seu canal no YouTube está no ar uma trinca de comerciais estrelada por Wayne Rooney, Alex Oxlade-Chamberlain e Jack Wilshire, que confere ao futebol da campanha #Risk Everything um tratamento mais gamer.
Desta vez com criação da Wieden+Kennedy de Londres, a ideia aqui é mostrar os obstáculos que surgem para estes jogadores a caminho do gol. Vale o play.
Imagine a Gatorade ad where a kicker misses every field goal, or a Nike spot where a runner trips over hurdles. It would be a little bizarre.
Something similar, though perhaps not as obvious to the average viewer, happens in this ad from Free People clothing, and it has many trained dancers in an uproar. The spot and the print ads all feature a model in beautiful Free People clothing and pointe shoes, but it's painfully obvious she's not an experienced dancer. Dancers do not go on pointe without having extensive training—and frankly, really strong ankles.
This photo on the Free People site has dancers riled up, too.
I spoke with a friend who's a former pro dancer: "Like other sports, ballet is super athletic, and to be on your toes in pointe shoes is not something you just do. You need very good training," she said.
Me: "It's not just that she's improperly posed, is that correct? It's also dangerous?"
Her: "It's super dangerous. Her foot is sickled. Her ankles are not supporting her body and her position well."
"Has she been TRAINED????? Her feet are TERRIBLE, her lines are TERRIBLE… I could go on. This is OFFENSIVE to dancers out there. You went and decided to cast some local 'ballet dancer' because she had your look. Shame on you, there are plenty of professionals out there that would have looked stunning in this."
"Please take this shit down."
"This is genuinely offensive to people who are actually dancers. It's clear she hasn't been dancing since she was three … next time hire a professional to model dance-wear.?"
Free People should take some dance lessons from Under Armour, which is doing it right with American Ballet Theatre soloist Misty Copeland.
We've reached out to Free People for their point of view and will update when we hear back.
A betting stall has been set up outside the Houses of Parliament offering, odds on England winning the World Cup, as Betfair sought to consolidate its position as unofficial bookie to the British Government.
The organisers of the 2014 Commonwealth Games in Glasgow has blamed TalkTalk Business for an error that meant people who received an engaged tone on ticketing phonelines were charged for the call.
Se você é mulher, responda à seguinte pergunta: quantas vezes você já foi xingada ou sofreu algum tipo de abuso no trânsito pelo simples fato de ser mulher? No Perú, essa situação é mais comum do que se imagina, o que acabou inspirando a criação de El Guantazo, também chamado de The Big Punch – o grande soco. A ideia? Incentivar a mulherada a defender seu território.
O veículo dirigido pela ex-jogadora de vôlei e técnica Natalia Málaga – reconhecida pelo seu temperamento forte – foi criado pela agência Independencia para a Everlast, que tem no público feminino seu maior número de consumidores. Em forma de uma luva de boxe, El Guantazo era acionado pelas redes sociais: se uma mulher sofria abuso, ela usava a hashtag #guantazo para dizer a placa e a localização do motorista machão. Ao encontrá-lo, Natalia “socava” o motorista.
Apesar de engraçada, essa ação me lembra um pouco aquele vídeo do VH1 sobre bullying, incentivando as pessoas a se vingarem. Pode não ter sido a intenção, mas está aberto a interpretações. E, no trânsito, uma atitude dessas pode ser fatal.
L’architecte allemand Bernd Zimmermann a récemment rénové une maison des années 50, près de Stuttgart. La particularité de cette maison est son revêtement extérieur avec des centaines de miroirs. Ce revêtement permet un reflet total du paysage environnant, de la nature et du ciel. L’intérieur de la maison à été entièrement repensé avec des ouvertures lumineuses au plafond.
The video you are about to watch is not an Onion parody of an infomercial.
It’s an offer from Zimmerman Advertising founder Jordan Zimmerman enticing viewers with a “once in a lifetime” opportunity to go to Ft. Lauderdale, Fla., to meet Jordan Zimmerman.
As part of an effort to generate publicity for his new book, “Leading Fearlessly,” Mr. Zimmerman is fearlessly leading a social-media video challenge called “Meet Jordan Zimmerman.”
(TrendHunter.com) Miramar House is an ingenious passively cooled home located in the town of Vila Nova de Gaia in Portugal. It takes its name from the popular seaside village not too far from its location.
(TrendHunter.com) Inspired by the shapes in the Chinese tangram game, artist Sjef van Gaalen developed the ‘TANGRAMMAR’ series, simplifying animals, elements from nature, objects and characters into basic…
Malibu is launching a digital and social media campaign asking consumers to come up with a list of 100 summer experiences, which will be undertaken by a selected group of friends, filmed by Malibu and posted on a dedicated YouTube hub.
Stella Artois Cidre has become the latest cider brand to roll out a fruit flavour, with the launch of a raspberry variant, as it seeks to capitalise on the booming category.
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Post originalmente publicado no Brainstorm #9
