Hasta La Creative!

The Supreme Court spent about an hour on Monday listening to arguments from Pom Wonderful and Coca-Cola in a case that could have far-reaching implications for food and beverage marketers.

Several legal experts interviewed by Ad Age said they expect the Supreme Court will rule in favor of Pom, which is seeking approval to challenge Coca-Cola’s labeling using the Lanham Act, a federal law businesses use when suing each other over false ad claims. If Pom wins, the pomegranate juice brand will have the opportunity to argue that Coca-Cola has misled consumers with a “pomegranate blueberry” product that contains 0.3% pomegranate juice and 0.2% blueberry juice. A decision is expected in June.

“It seems quite obvious that the court is highly skeptical of Coca-Cola’s arguments,” said Robert Bader, an attorney with Goodwin Procter. “There’s an overriding distaste for the fact that, at least from their perspective, the label on the juice is false, misleading. … It would be hard for them to say, ‘Pom, your claims can not go forward,’ when the label is in their eyes, and in the eyes of most in the public, misleading.”

Continue reading at AdAge.com

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter’s estate.

Le photographe David A. Evans capture des images étonnantes de carrosseries de voitures, de camions, d’hélicoptères ou encore de bus dans différents lieux abandonnés à travers les États-Unis. L’artiste met en valeur ses créations par des couleurs et des effets étonnants. Plus de détails dans la suite de l’article.

FormaLine & Tibor Tovt ont imaginé tout l’identité graphique du restaurant & pub Veranda situé en Ukraine. Toute une déclinaison d’une grande qualité, collant magnifiquement avec l’ambiance cosy de ce restaurant spécialisé dans la gastronomie locale et les pièces de viandes. Plus d’images dans la suite.

Apple has pledged to work harder than ever to “leave the world better than the way we found it” in an ad trumpeting its green credentials and narrated by Apple boss Tim Cook.

CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.

Basée à San Francisco, l’illustratrice Nata Metlukh fait des dessins éditoriaux pour différents magazines. Ses illustrations s’inscrivent parfaitement dans l’air du temps, l’ère numérique et l’air citadin pollué, le tout avec un style coloré et drôle. Ses illustrations sont à découvrir en images dans la suite.

(TrendHunter.com) When it comes to multifunctional chairs, Studioventotto has come up with a design that works for people who have difficulties reaching high spaces. The chair is called ‘Suppergiù,’ and…

(TrendHunter.com) When it comes to cloud installations, Berndnaut Smilde is a mastermind behind executing these designs to the utmost perfection. His latest series is titled Antipode, which is on display now at the…

(TrendHunter.com) These images by photographer Christine Muraton are haunting throughout. The French artist works primarily with dark colors, seen in her choice of deep blues, purples and olive greens. A intriguing…