Le photographe David A. Evans capture des images étonnantes de carrosseries de voitures, de camions, d’hélicoptères ou encore de bus dans différents lieux abandonnés à travers les États-Unis. L’artiste met en valeur ses créations par des couleurs et des effets étonnants. Plus de détails dans la suite de l’article.
You might remember the Cadbury Gorilla spot we wrote about a while back. The question was posed:
Is it a worthwhile piece of content simply because it makes people watch? Or is it missing the boat because it has no connection to the brand?
Well, something as unique (and bizarre) as a gorilla drumming to Phil Collins is hard to top, but Cabral and Fallon have certainly done their best.
Both the drumming gorilla and this new spot share a bizarre semi-disconnect from the brand, and a similar feeling of enjoyment and satisfaction. And as touchy as I am at the use of Queen, this spot does it beautifully, just as the Gorilla did justice to “In The Air Tonight.” And then there’s the whole whole Cadburyesque purple sky, which is creatively beautiful.
Does it work? Can the “campaign” be continued successfully (and if so, does this accomplish it?) or was the drumming gorilla enough?
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