Hasta La Creative!

Le duo de réalisateurs Tell No One alias ??Luc Blanc et Remi Weekes, présente « Mine All Mine » un film d’une troupe de danseurs contemporains de Wells Theater de Londres, qui pendant plusieurs minutes joue à un jeu élégant de chasse de vêtements. Les danseurs vêtus de lingeries, se disputent harmonieusement des pièces dans un ballet.

Air New Zealand has put its advertising account up for pitch.

Direct Marketing, Mobile
Advance Info Service Plc

The largest social donor network that turns every smartphone into life saving platform. 

PROBLEM: Every year in Thailand, thousands of people die because they don’t receive blood in time. This happens during accident-heavy periods like the Thai New Year. And the recent political protests, saw over 1,000 people injured. Meanwhile, in the 3 Southernmost provinces, villagers are wounded daily by terrorist attacks. All of these situations combined mean a blood bank crisis. Thousands of people try to help by posting blood requests on social networks. But finding blood takes time. Most of the time, when potential donors see the post, it’s too late. So how can we find a more efficient way to connect these people? AIS, as a mobile phone operator which connects people, saw the opportunity and wants to create a CSR campaign to increase brand preference. AIS presents BLOOD OF HOPE, the largest social donor network that turns every smartphone into a life saving platform. 

SOLUTION: BLOOD OF HOPE, mobile application, is a more efficient way to connect those who need blood with those who can donate. It is a long-term platform that contains blood database of the donors. All it takes is the help of Thais to register their blood group. When an emergency occurs, donors will be sent a notification through the application, asking them to donate. After that they are pointed to the nearest hospital to complete the donation. Saving someone’s life could be as simple as that. 

RESULT: Within 1 week, 5% of people that needed blood had been helped through the application’s donors. It was talked about and recommended on Facebook pages as well as by doctors and relatives of numerous patients. This is just the start and hundred organizations are on the list to support the program. Imagine the difference this would make to someone whose survival depends on a blood donation, losing hope as each minute passes.

Advertising Agency:CJ WORX, Bangkok, Thailand
Chief Creative Director:Saharath Sawadatikom
Associate Creative Director:Chutima Sriaranyakul
Art Director:Korrapon Sookmongkol, Pathrawee Homkanjan
Senior Copywriter:Kritkhanin Sornchan
Junior Copywriter:Soranut Papungkornkit
Information Architect:Orathai Koonkuntod, Paradon Laoluttanuluk
Programmer:Thanawat Soisakhoo
Digital Designer:Supalak Threemek
Managing Director:Jinn Powprapai
General Manager:Chawana Praesrisak
Project Manager:Pinyada Pinpetch
Account Executive:Panwadee Prayongjinda

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La firme japonaise Makiko Tsukada Architects a construit une maison sous forme de tunnel à Tokyo, toute grise et voutée avec une dimension minimaliste et fonctionnelle qui optimise la longueur de la maison. « Tunnel House » est à découvrir en images dans la suite de l’article.

(TrendHunter.com) A terrible incident happened in Chernobyl in April 1986 when the nuclear reactor melted. This resulted in an explosion and fires that were extremely hard to tame. There were also large amounts of…

KFC boss Martin Shuker said the fried chicken chain has a “great story” to tell, as the Yum-owned brand announced today it is investing £21m in opening new stores and creating new jobs.

In a curiously, somewhat combatively titled press release (“Precision”), Publicis Groupe last week tried to assure the world that all remains well with its $35 billion merger with Omnicom Group. It laid out the technical challenges obstructing the deal’s closure (Netherlands is the legal domicile; French tax authorities need to issue a ruling; the merged company’s main residence for tax purposes will be the U.K.; and China still hasn’t given an antitrust blessing). Publicis said the French process was “standard,” it was “confident” about the U.K. and there was “no indication” that Chinese approval was not forthcoming in “a reasonable time period.”

It was all very, well, precise.

Indeed, some of the delays, like the wait for a key filing with the Securities and Exchange Commission, don’t necessarily spell doom. “Nine months is not out of the ordinary,” said Donna Hitscherich, senior lecturer at Columbia Business School. “It takes time to get stuff together.”

Continue reading at AdAge.com

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A expressão “kiss my ass” tem tantas traduções e possíveis aplicações quanto a diversidade do ser humano. Talvez seja por isso que usá-la como refrão de uma música que pede que as pessoas tentem enxergar além das aparências e celebrem a diversidade em todas as formas imagináveis tenha funcionado tão bem em Beyond Appearances, campanha criada pela TBWA/Being de Paris para a Asta Philpot Foundation.

Infelizmente, o vídeo ainda não conta com legendas em português, o que provavelmente não será um empecilho para que a música grudar no seu cérebro. A letra concentra todos os tipos de preconceito que praticamos, mesmo que inconscientemente ou de brincadeira, em nosso dia a dia: cor da pele, idade, orientação sexual, deficiências, ou ainda aquelas ideias idiotas de que uma gordinha não pode ser sexy ou que uma loira não pode ser inteligente.

Basicamente, o filme/música mete os dois pés no peito do preconceito, lembrando-nos que é preciso parar de julgar as pessoas por sua aparência porque, na real, diversidade é vida. Isso significa que podemos tentar abrir nossas mentes ou, como diz o refrão… “you can kiss my ass”. Sensacional.

Post originalmente publicado no Brainstorm #9
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