Hasta La Creative!

Amazon is looking to hire around 50 sales staff to be based in the UK and Ireland, in order to meet growing demand for its European ad business.

London Gatwick has appointed Creature to create a campaign to support its plans for a second runway following a competitive pitch.

Four of Adland’s smartest digital and agency execs came to the Ad Age Digital Conference to predict the future of digital media, pick the social platform that will prevail, and spell out what brands need to do to prepare. Here’s a hint:

Here’s the explanation.

Continue reading at AdAge.com

We are all defined by split-second moments, says Chelsea manager Jose Mourinho, but what would happen if you tried to preserve those moments of inspiration forever?

Boohoo.com, the online fashion retailer, has become the first commercial partner of a Channel 4-commissioned game by signing up to sponsor the ‘Made in Chelsea’ game.

This week Campaign has turned its video cameras on celebrities, media moguls, scientists and glossy magazine editors for our LIVE@AdvertisingWeek blog of Advertising Week Europe.

Tem circulado pela internet nos últimos dias um vídeo que mostra 20 homens sendo depilados… nos testículos. Se você é homem e se contorceu só de imaginar, então a campanha de conscientização do câncer testicular criada pela BBDO Toronto e produzida pela Crush já está surtindo efeitos.

A ideia é incentivar homens a fazerem, com regularidade, os devidos exames para a detecção deste tipo de câncer, para que eles mesmos não sejam obrigados a passar por uma depilação de testículos e sofrer igual aos voluntários da campanha.

As expressões são divertidas – afinal, pimenta no dos outros é refresco. Só fico imaginando as mulheres que fizeram parte da equipe criativa insistindo na ideia e garantindo que não ia doer nada, como se fossem vingadoras de todas as mulheres que passam por isso periodicamente…

Brands should “bake participation” into marketing activity to fully engage consumers, said Mini’s head of brand communications at London’s Advertising Week Europe 2014.

Utilisant différents effets visuels pour donner à ses créations digitales un rendu papier, le russe Maxim Shkret nous dévoile une série d’illustrations représentant plusieurs prédateurs tels que le lion ou l’ours. Des images magnifiques réunies sous le nom de Predators à découvrir dans la suite.

The UK Government is to press ahead with plans to ban all branding on cigarette packs in England and Wales, after a statement from Public Health Minister Jane Ellison that the move is likely to have a “positive impact”.