Hasta La Creative!

Vimto has ditched its misbehaving fruit characters in its new “Seriously mixed up fruit” campaign, introducing a “Vimtoad” brand mascot in their place.

Finalmente uma vuvuzela poderá ser usada para o bem. Pelo menos segundo o ponto de vista do canal beIN Sports, que resolveu transformar a inesquecível (e insuportável) corneta-símbolo da Copa da África do Sul em uma espécie de controle-remoto. É claro que GAMECHANGER, protótipo criado pela TBWA\Chiat\Day de Nova York é capaz de mudar para um único canal.

A vuvuzela modificada usa uma plataforma de prototipagem Arduíno, e tem seu som reconhecido por um pequeno microfone por meio de um microchip de 32 bit, que emite sinais para receptores de TV a cabo, que forçam a televisão a sintonizar o beIN Sports.

É claro que o “controle-remoto” funciona apenas com algumas operadoras, mas ainda assim, o site oficial conta com uma seção onde os fãs de futebol (e do canal, é claro) poderão entrar na fila para receber seu GAMECHANGER. Já pensou na Copa?

Para quem quiser ter uma ideia melhor de como a vuvuzela foi adaptada, vale o play no vídeo abaixo.

Post originalmente publicado no Brainstorm #9
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Marketers who are reaping outsize rewards from U.S. Hispanic consumers are helping Univision spread the word. In an ad campaign breaking March 24, Nissan, Subway and Post Foods’ Honey Bunches of Oats tout these achievements: Hispanics bought 30% of Nissan Sentras in 2013. And 100% of the Post cereal brand’s growth is from Hispanics.

The claims may seem startling. But that’s the point. Univision did research to understand why some marketers don’t make the Hispanic market a strategic priority, and what’s holding them back. Cynthia Ashworth, Univision Communications’ SVP, innovation marketing, said three big ideas emerged: Those marketers didn’t understand the Hispanic market, or the effectiveness of advertising in Spanish, or Univision.

Continue reading at AdAge.com

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Santa Casa De Misericordia De Sao Paulo

Obesity kills more people than Aids. Prevent it by exercising often.

Obesity kills more people than Hepatitis. Prevent it by exercising often.

Obesity kills more people than Pneumonia. Prevent it by exercising often.

Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho, Flávio Casarotti
Art Director:Rafael Goulart
Copywriter:Bruno Souto
Photographer:Marcelo Ribeiro

Gravity Road, the content agency, has hired Joanna Osborn, the content business director at Bartle Bogle Hegarty London, in the new role of head of creative services.

La lampe Kolo est un objet cylindrique réalisée par le designer polonais Pani Jurek et Piotr Musia?owski. Le réglage de l’intensité lumineuse se fait aux besoins et humeurs de son utilisateur et est obtenue à l’aide d’un jeu tactile. Le sable recouvre lentement le cercle de lumière et la luminosité s’estompe lentement.

Ever since Colorado and Washington state voters legalized recreational marijuana use, Partnership at Drugfree.org has been lobbied to run ads criticizing the decision. But that’s the last thing the group wants to do. “A public-service ad that says: ‘By the way, voters of Colorado, you don’t know what you are doing.’ Come on,” said Steve Pasierb, the partnership’s CEO. Pot legalization is “happening in America,” he added.

Pot’s popularity has been steadily growing, even before the two states voted to legalize it. From 2002 to 2010, marijuana consumption in the U.S. jumped 40% while cocaine use fell by half, according to recently released estimates from Rand Corp. published in a report to the White House. The report found that collective total spending on cocaine, heroin, marijuana and meth has remained relatively flat in recent years at $100 billion annually.

The Partnership is taking a practical approach in Colorado and Washington with an educational PR effort. In July the group hosted a panel discussion in Denver to discuss what pot legalization will mean for kids. Parents have a “critical role to play to ensure that the readily available marijuana in these states do not result in higher levels of use by … their children and young teens,” the group said in August.

Continue reading at AdAge.com

Millions of Americans are eagerly awaiting April 6, the season premiere of “Game of Thrones.” Sprint thinks it can tap this same sort of mania in its ads.

On Monday evening, the third-place U.S. wireless carrier will unveil two national TV spots introducing a sprawling ensemble of characters, which Sprint hopes will carry on like a riveting TV episodes.

“It’s the golden age of television — broad stories that are told over time. What you really come to is the characters,” said Mark Figliulo, CEO of Figliulo&Partners, which created the new spots. “We’re bringing that to advertising.”

Continue reading at AdAge.com

(TrendHunter.com) This flexible metal grater will make you feel like a professional chef. One of the worst parts of preparing a meal is shredding ingredients. It seems easy to do but the constant rubbing and repeated…

(TrendHunter.com) Electric bikes aren’t anything new, but one that can fold up and charge your smart phone is—the Gi electric bike does just that. Mariano Bossana of Gi says that, “GiBike is a result of our own…